(550,1,'2016-04-18 16:31:54','2016-04-18 16:31:54','<h2>Establish The Meetings Goal: Start At The End And You Will End Up On Top</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process to create top quality events through .\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nThe word “<a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">strategic</a>” is a bit overused these days, which is unfortunate, since <strong>the most important aspect of planning a meeting is establishing its goal.</strong> Without a <a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">clear direction</a>, you have no basis by which to measure success or, as my father used to say, “If you don’t know where you’re going, any road will get you there.”\r\n\r\nYears ago, I was planning a sales meeting for 300 people. We were six weeks out from the five-day sales conference. The finish line was in sight.\r\n\r\n<img class=\"alignright wp-image-1497 size-medium\" title=\"The word “strategic” is a bit overused these days, which is unfortunate, since the most important aspect of planning a meeting is establishing its goal. Without a clear direction, you have no basis by which to measure success. Establish The Meetings Goal: Start At The End And You Will End Up On Top\" src=\"https://strategic.events/wp-content/uploads/2016/04/Goal-300x159.png\" alt=\"The word “strategic” is a bit overused these days, which is unfortunate, since the most important aspect of planning a meeting is establishing its goal. Without a clear direction, you have no basis by which to measure success. Establish The Meetings Goal: Start At The End And You Will End Up On Top\" width=\"300\" height=\"159\" />We were a San Francisco-based company and the dot-com bubble was still shiny and whole. My CEO had no defined goal for the meeting, but he was a billionaire writing the checks, and things ran as he wished. He wanted a “gold rush” theme because he liked the geographic tie-in.\r\n\r\nAll was going well until two weeks before the meeting. The CEO changed the theme to a movie he’d seen. Everything had to be scrapped and redone. We spent more in rush charges than the cost of the items. Yep, I’m serious.\r\n\r\nAfter the smoke cleared, I sat with my CEO and explained the cost of his capriciousness. I wish I could tell you that the next year things were different, but I can’t. We went out of business six months later. He had no plan for that either.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nChristy’s story is proof that setting and reaching goals is crucial to staying in business. Setting goals — creating excitement for a new product launch or helping the sales force deal with change, for example — should be what drives you. Your theme and message should <a href=\"https://strategic.events/goal-setting-part-1/\" target=\"_blank\" rel=\"noopener\">support the goal</a>. Continue to ask yourself how each aspect of the process reinforces the goal. Then you can plan and design the marketing, collateral, gifts and even meals to reflect your theme and goal.\r\n\r\nStart by answering this question: <strong>What is the one thing people should remember and take action on as a result of this meeting?</strong> Focus on that one issue and build your agenda — theme, stage design, interactions, breaks and meals and entertainment.\r\n\r\nLook for a theme that will bring your points to action. Themes give people a common point of reference. A public speaker may help reinforce your message. (Looking for a speaker? Try a speaker’s bureau or ask around for recommendations.)\r\n\r\nStage design is key; remember this will be a focal point for attendees for a great deal of the meeting. Consider using multi-screens, shifts in lighting and moving parts that will keep viewers engaged and stimulated.\r\n\r\nInteraction among participants also is important. This is the perfect opportunity to encourage and recognize top performers. Doing so will take the energy through the roof, which is important. And with innovations like audience response polling, making your general session interactive is easy. These systems let you collect and summarize thousands of live-voting responses instantly. Data can even be automatically displayed.\r\n\r\nPlan extended break times for networking and snacks that boost mental awareness. Snacks such as “make your own trail mix” or “design your own yogurt parfait” are healthy and interactive. Food presentations should support the theme and look inviting. Remember we eat with our eyes, too.\r\n\r\nWhen entertaining the group at meal functions, design the room to foster networking and interaction. Lighting sets the tone. Keep florals low or above sight lines so attendees can make eye contact.\r\n\r\n<img class=\"alignleft wp-image-2343\" title=\"The word “strategic” is a bit overused these days, which is unfortunate, since the most important aspect of planning a meeting is establishing its goal. Without a clear direction, you have no basis by which to measure success. Establish The Meetings Goal: Start At The End And You Will End Up On Top\" src=\"https://strategic.events/wp-content/uploads/2016/04/SB3_8364-1-300x200.jpg\" alt=\"The word “strategic” is a bit overused these days, which is unfortunate, since the most important aspect of planning a meeting is establishing its goal. Without a clear direction, you have no basis by which to measure success. Establish The Meetings Goal: Start At The End And You Will End Up On Top\" width=\"330\" height=\"220\" />An example: At a recent outdoor event in Scottsdale, I was challenged to create the perfect setting for the final night dinner. The client chose an outdoor space, a terraced lawn. This location offered me just enough space for my needs and several layout options. I was working with a limited budget, so I chose to make the layout work as my “wow” factor. I ran one long table set for 42 guests down the length of the lawn. With no ceiling height restrictions, eight tall candelabras were used down the center of the table. Each candelabrum featured lush florals in the saturated sunset tones of the Arizona sky. Additional low florals, decorative charger plates and a multitude of pillar candles in staggered heights, completed the tablescape.\r\n\r\nI put the band at the far end of the table on one of the terraced areas, which worked perfectly as a stage and focal point. Everyone could look down the center of the table, watch people dance and enjoy the entertainment.\r\n\r\nMy lighting design was simple and cost effective. I washed the entire area using a soft gel tone — up-light bastard amber — to warm up the skin tones of our guests and up-lit the various foliage in the same tones as the flowers. In a well-choreographed and synchronized system, the wait staff served guests beautifully plated courses from opposite sides of the table, so that guests could begin eating as soon as they were served. The evening was hailed as a total success and all it took was seeing the big picture first and paying attention to the important details that pull it all together. So you see, with so many elements supporting your <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">goal</a>, it’s an easy thing to accomplish. Start at the end and you will end up on top.\r\n\r\nAlways remember, smart is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Start At The End And You Will End Up On Top, Top, Event Planning, Strategic Events, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Establish The Meetings Goal: Start At The End And You Will End Up On Top','','publish','open','open','','establish-meetings-goal-start-end-will-end-on-top','','','2018-01-23 00:10:59','2018-01-23 00:10:59','',0,'https://strategic.events/?p=550',0,'post','',0),(552,1,'2016-04-18 18:43:34','2016-04-18 18:43:34','<h2>Surprise! Averting Disaster - Crisis Management Plan To The Rescue</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and averting disaster.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nI was asked to design an event around the launch of a new prestige beauty product that worked by applying it before bed. It was my task to design the room AND the entire guest experience.\r\n\r\n<img class=\"alignleft wp-image-2003 size-medium\" title=\"I was asked to design an event around the launch of a new prestige beauty product that worked by applying it before bed. It was my task to design the room AND the entire guest experience. Surprise! Averting Disaster - Crisis Management Plan To The Rescue\" src=\"https://strategic.events/wp-content/uploads/2016/04/IJSBS0EFPO-300x225.jpg\" alt=\"I was asked to design an event around the launch of a new prestige beauty product that worked by applying it before bed. It was my task to design the room AND the entire guest experience. Surprise! Averting Disaster - Crisis Management Plan To The Rescue\" width=\"300\" height=\"225\" />Our audience included the top beauty editors from around the world. Their experience would start by checking into a five-star property, where they would enjoy cocktails and dinner, see a presentation and then retire to their well-appointed rooms to experience the products firsthand. We called the event “Overnight Success.”\r\n\r\nIn order to create the “overnight” experience, the presentation room walls were draped in hundreds of yards of navy blue fiber-optic fabric, so attendees were seemingly surrounded by thousands of twinkling stars in a midnight sky. Six video walls were used to showcase time-lapse images from around the world that transitioned from night to day. Chairs were covered in midnight blue spandex, echoing the modern, streamlined look of the product’s packaging. Special lighting bathed the room in “moonlight” and scent technology gently filled the room with the soothing aroma of lavender, one of the product’s ingredients.\r\n\r\nThe CEO arrived for rehearsal and commented on our remarkable ability to bring the product to life. We felt confident that we’d hit the mark and breathed a deep sigh of lavender-scented relief as rehearsals began. Suddenly, the entire room went black. We entered emergency mode and started searching for the cause. It took only a moment to discover that all of New York had gone black!\r\n\r\nCrisis management plan to the rescue! I immediately armed my team with cash and sent them to a nearby hardware store, where they purchased every flashlight and battery in stock. I spoke with my food &amp; beverage director and devised a plan on how to feed our guests not only dinner, but breakfast as well. A safety letter was drafted to include an agenda for our “blackout party!” That evening, we sent guests to their rooms, two by two with flashlights and retired to our rooms knowing that even in darkness, there can be light!\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nFor most, the blackout of the century would be a reason to cancel a program and go into crisis mode, which usually entails getting through the situation with as little collateral damage as possible. If you’re an <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">event strategist</a>, you have a backup plan ready to go. Instead of enduring the situation, you make the best out of it and create an experience that may last longer than the one you originally planned.\r\n\r\nJames’ event people came together, enjoyed a moment and bonded over a common experience. The event was different than expected, but due to his quick thinking and creativity, a new experience was created that brought attendees and the client together in ways that could only happen in that circumstance. No one will forget where they were that night and thanks to James, the memory is a bright one despite the darkness.\r\n\r\nMake sure you’re ready if the lights go out — or if any crisis, large or small, hits. With every city you visit, get the address and phone number of the closest hospital or 24-hour walk-in clinic, Staples, hardware store, taxi company and police station, and keep copies at your registration desk and in your event binders.\r\n\r\nWhile handling an emergency is a critical skill, knowing how to prevent a crisis is equally important. Imagine this: The CEO and his family are attending your conference. They are staying in the Presidential Suite and housekeeping has just released the room. The time for prevention is at hand. When you advance the room, beyond checking to see if lights are working and toilets flush, take the time to check the reading materials and all the draws and cabinets. The last guest may have had a liking for spicy pictorials and kept them hidden among the hotels cocktail table books and magazines for safekeeping. Don’t overlook the possibility that a prior guest may have purchased a few “nonmentionables” and left them behind in the drawers. Just imagine the crisis at hand when 7-year-old Johnnie gets his first glimpse of the bluer side of life! Don’t laugh; it happens!\r\n\r\nSo remember: Crisis management is not just handling what happens that you don’t expect, it’s making sure you\'re averting disaster and preventing surprises from happening whenever you can.\r\n\r\nWatch this space for more on crisis preparedness and how to create a plan.\r\n\r\nUntil then, remember “Brainy is beautiful!”\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Ready Set Surprise Averting Disaster, Averting Disaster, Event Planning, Strategic Events, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Surprise! Averting Disaster - Crisis Management Plan To The Rescue','','publish','open','open','','averting-disaster-crisis-management-plan','','','2018-01-23 00:21:55','2018-01-23 00:21:55','',0,'https://strategic.events/?p=552',0,'post','',0),(555,1,'2016-04-18 19:04:24','2016-04-18 19:04:24','<h2>Beware The Shrimp Boat and Look For The Wow - Event Design Guidelines</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the <a href=\"https://strategic.events/meeting-planning-industry-needs-strategy/\" target=\"_blank\" rel=\"noopener\">planning</a> process and how to look for the wow.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nNothing compares to listening to guests’ reactions as they enter a well-designed room. Hearing their delight is a magical experience and an educational one. We form opinions based on our innate sense of balance. When that balance is perfect, it’s magic. When it’s not, you get that feeling you get when you can’t get comfortable in a room but don’t know why.\r\n\r\nI remember the first gala I designed, “An Evening on the Bayou,” like it was yesterday. I was so excited to find a prop company that had a life-size shrimp boat. I thought it would be a great design element. From there I pulled together nets, dock posts, buoys and other assorted props. I even decided to soundscape the room for authenticity! I was off to a great start and looking forward to seeing it all pull together.\r\n\r\n<img class=\"alignright wp-image-7695\" title=\"Nothing compares to listening to guests’ reactions as they enter a well-designed room. Hearing that joy is a magical experience and an educational one. We form opinions based on our innate sense of balance. When that balance is perfect, it’s magic. Beware The Shrimp Boat and Look For The Wow - Event Design Guidelines \" src=\"https://strategic.events/wp-content/uploads/2016/04/venice-fishing_8366-e1381336863494-1024x614.jpg\" alt=\"Nothing compares to listening to guests’ reactions as they enter a well-designed room. Hearing that joy is a magical experience and an educational one. We form opinions based on our innate sense of balance. When that balance is perfect, it’s magic. Beware The Shrimp Boat and Look For The Wow - Event Design Guidelines \" width=\"355\" height=\"213\" />Event day arrived. The boat was brought in piece by piece and assembled. I placed it in the center of the room with tables around it so everyone would have a great view. The food was on one side of the room and the dance floor on the other. I was sure people would be talking about this event for a long time to come.\r\n\r\nFour hours later as the last piece of the boat was being screwed into place, my client walked in and exclaimed, “You need to move that boat. My guests won’t be able to see each other or what’s happening on the dance floor!”\r\n\r\nI then had to inform the crew that they had to disassemble and move the boat and rearrange the tables and dance floor. I learned the hard way about balance, form and function, scale, interest and unity; the guidelines to good design.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Begin with balance</strong></span>\r\n\r\nSo how is good design achieved? Let’s begin with balance. Balance is the most important guideline in design. When creating a room layout, always consider the weight of each component you’re using. The overall concept must be well-balanced. A lopsided room will leave guests feeling uneasy. Ask yourself: What overall form and function will the room serve? If it’s for a general session, the sight lines matter. If it’s for a dance party, the dance space is most important. For a gala dinner, focus on the dining experience. Then balance the room to meet those goals. Creating a room layout will help you see the big picture. I wish I had realized that before building the boat that almost had me sunk!\r\n\r\nScale is next. Consider the size and ceiling height of the room. You need to fill the negative space in a room with a high ceiling, or your design will not be to scale. Remember that if one design component becomes too big or small, it will throw the entire room off.\r\n\r\nInterest is what keeps energy flowing in a room. A visually appealing room is filled with many components that let guests discover new things as they walk further into the space. We have all walked into a gala where our first impression may have been “wow!” but it only took a few moments before our eyes became far less stimulated in a sea of same-colored linens and cookie-cutter centerpieces. If instead, you use three different floral centerpieces (with the same coloration and components to unify them), think of how much more interesting the room would be.\r\n\r\nAnd finally, unity. Design concepts need to be unified to create a cohesive message, to keep the room interesting, and have it make sense. If we had changed from one centerpiece in the last example and created three different centerpieces using different colors and shapes, the room would lack unity. A good rule of thumb in creating unity is to use each concept in the room three times. This also helps keep the balance and scale correct. Funny isn’t it? To create balance many think of using things in pairs but when pulling together a room to create interest, we do so in odd numbers such as three and five. If you are creating a lounge and the furniture has chrome legs and hardware, add chrome to the design concept by using chrome to contain the florals or as lamps or votive bases.\r\n\r\nAs you practice these guidelines, your inner design guide will strengthen and it will become second nature. Like most things in life, it’s a matter of practice.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nNow let’s touch on the logistics behind the scenes. When James tells me his design plan, I spring into action as well. I have to make sure I schedule food for the crew during long setups, a place for them to eat as well as store their things, a standing cold beverage service, adequate time for load-in and load-out, and make sure the hotel is on board and aware of my plans and needs every step of the way.\r\n\r\nBefore anyone orders anything, I have to make sure that both the production and the design elements will fit into the freight elevator, make it around any turns in a hallway, bends in a staircase and that they will fit through the doors from a height and width perspective. I also need to make sure we have adequate setup and tear down time; if the design is too intricate, it may exceed the number of hours for which we have space.\r\n\r\nWhen James’ deliveries are scheduled to arrive, I make sure the loading dock isn’t scheduled to receive another shipment, or that another group isn’t moving in somewhere else in the building and using the freight elevator. During load-out, I need to make sure the loading dock will still be open and if not, arrange to have someone open it and let our freight leave the building. If we cannot get a vendor to do a pickup after hours, I have to arrange for the props/materials to be stored overnight and schedule the pickup for the next day. Sometimes that means hiring security overnight, so I need to know where the props will be stored. If it’s in the lower level of the building near the loading dock, I have to find out if it’s temperature controlled because I can’t have security sitting overnight in a loading area without heat or air conditioning.\r\n\r\nIf James’ <a href=\"https://strategic.events/short-decor-money-tips-event-lighting/\" target=\"_blank\" rel=\"noopener\">décor</a> requires lighting, I need to coordinate my production company’s load-in with James’ needs so his lights are hung or hooks are in place for décor that is to be hung later in the week. This takes careful orchestration on everyone’s part and cannot be an afterthought. (Well it can be, but it’s a very challenging and expensive solution to have to rehang rigging once it’s in place.)\r\n\r\nSo while my logistics may not be as pretty or as glamorous, they are integral to the process. Sometimes James has to scale back on an idea if it can’t work logistically. Sometimes I have to stretch to make something work because the design element is essential to the event’s success. So, just as balance is crucial to creating décor, it’s also essential to making the design happen.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Beware The Shrimp Boat and Look For The Wow, Wow, Success, Strategic Events, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Beware The Shrimp Boat: Look For The Wow - Event Design Guidelines','','publish','open','open','','shrimp-boat-wow-event-design-guidelines','','','2018-01-23 00:41:46','2018-01-23 00:41:46','',0,'https://strategic.events/?p=555',0,'post','',0),(557,1,'2016-04-18 19:24:23','2016-04-18 19:24:23','<h2>When Outsourcing Can Save You Money - And Some Sanity</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nDoes this sound familiar? You’re facing an overwhelming amount of work and can’t possibly get it all done between now and when it’s due. You don’t have enough people (or anyone) to delegate to and you are overwhelmed. Turn to outsourcing.\r\n\r\nAs if that’s not enough fun, I bet some of the events you’re being asked to plan are in a place you’ve never been to, so you don’t even know where to start. What’s the best activity to do when in Atlanta? What’s the best mid-range hotel in San Francisco? What’s the best hot new venue in New York City?\r\n\r\n<img class=\"alignleft wp-image-2001\" title=\"Does this sound familiar? You’re facing an overwhelming amount of work and can’t possibly get it all done between now and when it’s due. You don’t have enough people (or anyone) to delegate to and you are overwhelmed. Turn to outsourcing. When Outsourcing Can Save You Money - And Some Sanity\" src=\"https://strategic.events/wp-content/uploads/2016/04/WP1KHDXGOY-300x200.jpg\" alt=\"Does this sound familiar? You’re facing an overwhelming amount of work and can’t possibly get it all done between now and when it’s due. You don’t have enough people (or anyone) to delegate to and you are overwhelmed. Turn to outsourcing. When Outsourcing Can Save You Money - And Some Sanity\" width=\"324\" height=\"216\" />It’s impossible to keep current on all this information, still you are expected to know the answers. So what do you do? Take advantage of the resources available to you. If your first thought is that you can’t afford to hire help, read on. Good news lies ahead.\r\n\r\nMost major cities have convention and visitors bureaus. Their job is to give you information as a way to attract <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">business</a> to their city. CVBs are a wealth of information and it’s usually all free. Many will send you maps and postcards of the destination to help you market the event. If your event is sizable enough, a CVB may buy your airline ticket so you can see the destination. And yes, it’s all free.\r\n\r\nWhen you need local vendors for flowers, transportation, etc., use a destination management company. DMCs are one-stop local experts. They can staff your meet-and-greets, oversee excursions, source local gifts and more. Their services typically cost 20 percent above your total price for a service. For example, if a DMC coordinates your florals, you’ll pay 20 percent on top of the total bill. A good DMC becomes your best friend before the event begins and is remembered long after it ends.\r\n\r\nSo, CVB, check. DMC, check. But you still have a mountain of work to do and no time. There’s an answer for that, too. A third-party planning company is NOT a sign that you can’t do your job. Qualified planning companies will save money in more ways than you can imagine. They’ll negotiate concessions in contracts you likely wouldn’t think of, know cost savings methods that come with years of experience and likely have production, entertainment and vendor resources and deep discounts that you may not. They can contact CVBs and DMCs on your behalf, as well. It’s like waving a magic wand.\r\n\r\nStill not convinced? Think about how many hours you/your team work on an event from start to finish. Think about what that costs from a payroll perspective, and you’ll realize that hiring quality help makes financial sense.\r\n\r\nAs <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">planners</a>, we’re often too busy to reach for the help we need. Take a moment, take a breath and make the time to contact people who are waiting for your call. Help is truly just a moment away.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: When Outsourcing Can Save You Money And Some Sanity, Outsourcing, Success, Strategic Events, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','When Outsourcing Can Save You Money - And Some Sanity','','publish','open','open','','outsourcing-can-save-money-sanity','','','2018-01-23 01:02:28','2018-01-23 01:02:28','',0,'https://strategic.events/?p=557',0,'post','',0),(560,1,'2016-04-18 19:48:03','2016-04-18 19:48:03','<h2>For Better Or Worse, First Impressions Create Lasting Results</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process to create lasting results.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span><strong> …</strong>\r\n\r\nOne Mississippi.\r\n\r\nTwo Mississippi.\r\n\r\nThree Mississippi.\r\n\r\nThree seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure, especially in a business setting when so much is riding on what someone thinks of us. It doesn’t matter if the assessment is correct. Once the opinion is formed, it lingers. And if it’s not a positive impression, it can take months of time and effort to undo.\r\n\r\nSo how do we make sure that three short seconds result in a lifetime of good will? Follow these simple but all-important steps and you will have the tools you need to always put your best foot forward.\r\n\r\n<strong><img class=\"alignleft wp-image-1489 size-full\" title=\"Three seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure, especially in a business setting when so much is riding on what someone thinks of us. It doesn’t matter if the assessment is correct. For Better Or Worse, First Impressions Create Lasting Results\" src=\"https://strategic.events/wp-content/uploads/2016/04/Time.png\" alt=\"Three seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure, especially in a business setting when so much is riding on what someone thinks of us. It doesn’t matter if the assessment is correct. For Better Or Worse, First Impressions Create Lasting Results\" width=\"196\" height=\"197\" /><span style=\"text-decoration: underline;\">Be on time:</span></strong> Whether it be a call, a live meeting or sending an email or proposal, make sure you are on time. It’s rude to keep someone waiting and it sends the message that you are unable to manage your time and do not respect the other person’s. That’s not a good way to start a relationship.\r\n\r\nDress for the occasion and your part in it: If you’re the lead planner on a corporate event, you are expected to be professional, organized and buttoned up. Wrinkled clothes, scuffed shoes, wind-blown hair, too much makeup/perfume/cologne sends the wrong impression.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Be prepared:</strong></span> Do your research in advance. Know the client, the space you may be looking at, the goals for the event, your plan to make the location work and how to make it all happen.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Ask good questions:</strong></span> What is your goal? What is the most important\r\nthing to you about this topic? What are you looking for in a planner/venue/etc. Ask the person you’re meeting what they want and carefully listen to the answers. Then speak.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Give the matter your undivided attention:</strong></span> Turn off your cellphone. Nothing is more important than the person with whom you are meeting.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Don’t get too comfortable with the client or your co-workers:</strong></span> No matter how well you get along with your co-workers and even if you are friends outside the office, when you’re at work, keep it professional. Someone may give you a mile of room to navigate within, but if you take an inch more than is being offered, it’s a big no-no.\r\n\r\n<strong class=\"alignnone\" title=\"Three seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure especially to create lasting results\"><img class=\"alignright wp-image-1490 size-full\" title=\"Three seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure, especially in a business setting when so much is riding on what someone thinks of us. It doesn’t matter if the assessment is correct. For Better Or Worse, First Impressions Create Lasting Results\" src=\"https://strategic.events/wp-content/uploads/2016/04/Champagne.png\" alt=\"Three seconds. That’s all the time we get to make a first impression. When you think about it, that’s a lot of pressure, especially in a business setting when so much is riding on what someone thinks of us. It doesn’t matter if the assessment is correct. For Better Or Worse, First Impressions Create Lasting Results\" width=\"154\" height=\"196\" /><span style=\"text-decoration: underline;\">Don’t drink on the job:</span></strong> It’s just a bad idea. If it’s rude to turn down a glass of wine or a drink with a client, order something very low in alcohol or ask for plenty of ice and make one drink last all night. No good comes from getting tipsy with co-workers, much less intoxicated. If you think a first impression lasts a long time, do something stupid while drunk in front of co-workers. That story will follow you around forever.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Never talk about your other clients or co-workers:</strong></span> If you talk about other people, it’s pretty much assured you’ll talk about the people with whom you are sitting. Be a source of useful, relevant information, not gossip.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Never talk money:</strong></span> If you want a sure-fire recipe for disaster, bring up money. Never discuss what you make or charge, or what anyone else does. Someone will always feel slighted.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Never forget this golden rule:</strong></span> It’s not about you. Your opinion counts until someone disagrees with you, at which point you most likely are going to have to acquiesce and implement someone else’s vision.\r\n\r\nOnce a relationship is formed, it’s important to maintain your professionalism. These rules never go out of style.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nChristy is right on target. Not only do we make decisions about one another in seconds, but 55 percent to 80 percent of those decisions are made visually. It’d be nice if people would get to know one another before making judgments, but research shows that this isn’t likely to happen.\r\n\r\nAfter reading these statistics, I wondered why I’d spent so much time on my presentations and so much money on my training, when such a major part of the impression is based on my appearance and not on my <a href=\"https://strategic.events/networking/\" target=\"_blank\" rel=\"noopener\">knowledge</a> and expertise. Then it hit me like a ton of bricks. It takes years to build an impressive resume. It takes thousands of dollars to improve on one’s education. Our appearance, however, can be changed in minutes! If we want to be taken for the authorities that we are, it is smart business to pay attention to our appearance.\r\n\r\nI think most of us agree that we feel better when we look our best. That feeling affects the way we walk, stand, speak and carry ourselves. I’m not talking about anything as shallow as vanity or whether or a man or woman is strikingly handsome or pretty. What I am talking about is looking professional.\r\n\r\nThink about this: Studies at the universities of California and Connecticut show that first impressions are correct at least 67 percent of the time. This might explain why people are more than likely to believe what they see, before they believe what we say.\r\n\r\nWhen you’re deciding what’s appropriate to wear, consider the situation, the geography and the climate. Florida in August is very different from a corporate fundraiser in Chicago in January. Consider your audience and the message you want to send. You may want to wear more conservative, professional clothing for a corporate environment but loosen up a bit for more casual audiences.\r\n\r\nThe final “Beauty” thought: If you want to be seen as a visionary, find the style that best suits your personality and don’t be afraid to express yourself!\r\n\r\nUntil next time, remember, smart is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: For Better Or Worse, First Impressions Create Lasting Results, Create Lasting Results, Networking, Success, Strategic Events, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','For Better Or Worse, First Impressions Create Lasting Results','','publish','open','open','','first-impressions-create-lasting-results','','','2018-01-22 23:50:26','2018-01-22 23:50:26','',0,'https://strategic.events/?p=560',0,'post','',0),(562,1,'2016-04-18 19:53:02','2016-04-18 19:53:02','<h2>To Market, To Market. Gauging The Industry\'s Strength</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and affects of market conditions on the industry.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nThe meeting and <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">events industry</a> is dictated by two market conditions: buyer\'s markets and seller\'s markets. As planners, our daily behavior is affected by which market we’re experiencing; our ethics, standards of excellence and professionalism, however, should stay consistent in either situation.\r\n\r\nBehave the same way in both markets as you negotiate contracts and hire vendors and you will be rewarded tenfold if the market shifts. Vendors you were fair to will return that courtesy. So how do you know which market you’re operating in?\r\n\r\n<img class=\"alignleft wp-image-2589 size-medium\" title=\"The meeting and events industry is dictated by two market conditions: buyer\'s markets and seller\'s markets. Planners are affected by which market we’re experiencing; our ethics, standards of excellence and professionalism, however, should stay consistent. To Market, To Market. Gauging The Industry\'s Strength\" src=\"https://strategic.events/wp-content/uploads/2016/04/DLGS1TXSXQ-300x169.jpg\" alt=\"The meeting and events industry is dictated by two market conditions: buyer\'s markets and seller\'s markets. Planners are affected by which market we’re experiencing; our ethics, standards of excellence and professionalism, however, should stay consistent. To Market, To Market. Gauging The Industry\'s Strength\" width=\"300\" height=\"169\" />A buyer’s market includes great prices on hotel sleeping rooms, abundant concessions, and salespeople calling to take you to lunch or asking for your business over dinner and drinks. Contracts are easier to negotiate and preferred dates often are available on short notice. This is a time of bliss, but it’s always temporary.\r\n\r\nA seller’s market includes rising rates, tougher concessions negotiations, the need to give more than a year’s notice for preferred dates in first-tier cities and a noticeable lack in those nice <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">meetings</a> over lunch or drinks.\r\n\r\nWhen I can’t get my choice of dates and see rates creeping upward, I know the market is becoming more robust and people are spending again. To me, this is the logical way to measure the industry\'s strength. For those of us who think logistically, it’s fascinating. For creative types, it’s a no-brainer.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nThe ability to identify new patterns of behavior or a new combination of actions is really not that hard if you hone into your creative energies. Most creative people are driven by the visual, so when I need to recharge, I change my perspective.\r\n\r\n<img class=\"alignright wp-image-2351 size-medium\" title=\"The meeting and events industry is dictated by two market conditions: buyer\'s markets and seller\'s markets. Planners are affected by which market we’re experiencing; our ethics, standards of excellence and professionalism, however, should stay consistent. To Market, To Market. Gauging The Industry\'s Strength\" src=\"https://strategic.events/wp-content/uploads/2016/04/1207-MarketA-300x140.jpg\" alt=\"The meeting and events industry is dictated by two market conditions: buyer\'s markets and seller\'s markets. Planners are affected by which market we’re experiencing; our ethics, standards of excellence and professionalism, however, should stay consistent. To Market, To Market. Gauging The Industry\'s Strength\" width=\"300\" height=\"140\" />This usually means leaving my office for a field trip that includes window-shopping. I’m serious! There’s more behind the glass windows of major retailers than the latest trends. If you tune in, you’ll see indications of what’s to come by using the science of color.\r\n\r\nLet’s roll back the tape some years. The economy was at its lowest point in decades, unemployment was high, the housing market had tanked. We were all worried about another Great Depression. My journal included these entries: “Today’s attention-getting colors are not the exaggerated bright, cheery hues of years gone by, but they’re also far from dark and depressing. The color palette is rich, intense and dynamic.”\r\n\r\nIn a bleak economy, we always surround ourselves with optimistic colors that are out of step with reality. The palette was turned down a notch, showing cautious optimism. It was a buyer’s market, but only if you had money to spend. During this time it was important that I echoed the climate of the economy. Going over the top with color and décor would have sent up red flags for attendees and created a sense of poor leadership. I made sure to keep things low-key in the right color tones, creating a conservative environment that nurtured positivity.\r\n\r\nFast-forward to my most recent trip to New York City, my favorite place to re-energize. Strolling down Madison Avenue and then heading downtown to Broadway, retail windows were alive with color and texture. Fabric colors have become so bright that they border on neon. Designers were taking risks again and moving forward rather than going retro and bold-colored, with patent leather and suede shoes in every fashion vignette.\r\n\r\nThese indicators make it easy to see that we’ve moved to a seller\'s market. You can be sure that I’ll be loading up my palette with energizing colors and selecting <a href=\"https://strategic.events/short-decor-money-tips-event-lighting/\" target=\"_blank\" rel=\"noopener\">decorative</a> accents that are bold and make a statement that mirrors today’s climate. I may even paint the town neon yellow!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: There Is Never A Good Time For Bad Behavior, Bad Behavior, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','To Market, To Market. Gauging The Industry\'s Strength','','publish','open','open','','market-market-gauging-industrys-strength','','','2018-01-22 23:20:31','2018-01-22 23:20:31','',0,'https://strategic.events/?p=562',0,'post','',0),(564,1,'2016-04-18 20:00:58','2016-04-18 20:00:58','<h2>There Is Never A Good Time For Bad Behavior</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and managing bad behavior.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nMost of us consider ourselves honest. We have never been arrested. We tell the truth. That makes us ethical, correct? Actually, you can be a law-abiding, honest person and exercise bad judgment. It isn’t always clear what is and isn’t appropriate, so here’s a prescription for 20/20 ethical vision.\r\n\r\nMany of us participate in loyalty programs. Who doesn’t get a thrill when they achieve the next status level? Who doesn\'t love finding a plate of treats in your room as a thank you for being an elite member?\r\n\r\nThere’s nothing wrong with being rewarded for the nights you spend away from home and accepting a complimentary amenity that comes with the status you’ve achieved. What is unethical is using your position to ensure you receive points.\r\n\r\nEmails offering double reward points — if a program is executed within a particular time frame — are prolific. How tempting it is to suggest a hotel that offers perks over one that does not? If the perk benefits the group, it’s acceptable. When the planner receives the points directly, and lets that influence what property is chosen or recommended, it’s a problem.\r\n\r\nIf the property is selected on merit alone, without the promotion being a factor (and your company allows it), it’s not unethical to take points. But the line can be fuzzy even when a property is chosen only on merit and not because of a promotion. If you’re unsure, ask someone else or avoid the temptation altogether.\r\n\r\nAlso wrong: Accepting trips to properties you have no intention of using, or embellishing information that qualifies you for trips.\r\n\r\nIf you conduct yourself with unimpeachable scruples but a colleague does not and you do nothing to stop that behavior, are you being ethical? In my opinion, yes. You need not confront the person; you can let a supervisor know. If the behavior continues, it becomes incumbent upon you to tell someone else. Rule of thumb: Do what is hard and you will do what is right.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\n<img class=\"alignright wp-image-1484\" title=\"Most of us consider ourselves honest. We tell the truth. That makes us ethical, correct? Actually, you can be a law-abiding, honest person and exercise bad judgment. It isn’t always clear what is and isn’t appropriate, so here’s a prescription for 20/20 ethical vision. There Is Never A Good Time For Bad Behavior\" src=\"https://strategic.events/wp-content/uploads/2016/04/RightWrong-300x139.png\" alt=\"Most of us consider ourselves honest. We tell the truth. That makes us ethical, correct? Actually, you can be a law-abiding, honest person and exercise bad judgment. It isn’t always clear what is and isn’t appropriate, so here’s a prescription for 20/20 ethical vision. There Is Never A Good Time For Bad Behavior\" width=\"351\" height=\"163\" />You know that I love to put my signature and a color spin on just about everything, but when it comes to ethics, it’s purely black and white. It’s when you enter the gray area that concerns arise.\r\n\r\nOne of my job perks is working with other creative minds to design perfect environments for events. Let me paint you a picture. Close your eyes and think about a beautifully decorated event space, let’s say for a gala dinner. Think about all the details that make it come together: stunning florals in beautiful containers, impressive charger plates, custom linens, napkin rings, place card holders, and pillar candles.\r\n\r\nThese items often come up missing at the end of an event. Who would miss eight charger plates and napkins from an order of 250 pieces, right? The client signed the damage waiver, so it’s all covered, yes? What if the container for the large buffet arrangement (the one you envisioned in your home when you guided the client toward that option) goes missing? Pillar candles get thrown away, so who would notice that, correct? If you act on thoughts like these, you are behaving unethically.\r\n\r\nIf they haven’t entered your mind, they’ve likely entered a co-worker’s mind. I’ve heard it said that if ethics are poor at the top, the behavior is copied throughout the organization. Make sure you hold all parties accountable for the items you provide. Hand off a count of each item to the banquet captain and hold a short meeting before the doors open to discuss how you want to re-<a href=\"https://strategic.events/strategic-supplies-inventory/\" target=\"_blank\" rel=\"noopener\">inventory</a> items. Ask that breakage be kept for your examination.\r\n\r\nThe grayest area is the vendor selection process. The florist or caterer who drops off an arrangement or a basket of baked goods as a gift for each occasion and holiday may be at the top of your mind, but are they the best fit for your client? It takes many of us years to build a spotless reputation, so think about how grabbing just one of these tempting “apples” could destroy yours.\r\n\r\nWhen in doubt ask yourself the most important question: Is it worth it?\r\n\r\n&nbsp;\r\n\r\n<em>Tags: There Is Never A Good Time For Bad Behavior, Bad Behavior, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','There Is Never A Good Time For Bad Behavior','','publish','open','open','','never-good-time-bad-behavior','','','2018-01-22 23:00:29','2018-01-22 23:00:29','',0,'https://strategic.events/?p=564',0,'post','',0),(568,1,'2016-04-19 15:22:23','2016-04-19 15:22:23','<h2>To Fix Any Problem, You Must First Understand It</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and how to fix any problem you must first understand it.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nMany years ago when I met Christy for the first time, we shared contact information. After returning to my office, I immediately sent off an email stating how wonderful it was to meet her. Her response, just below her signature, contained this quote: “If you can only see the obstacles, you have lost sight of the goal.” Reading that impacted my life and it became my credo. This simple one-liner cleared away the fog. Problem-solving (the obstacle) is the nature of our business and if you are not 100 percent committed to the project (the goal), you will never <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">truly succeed</a>.\r\n\r\nHere is how it works for me: Once I determine the true nature of a problem, I dissect and analyze it to its core, never losing site of the big picture. Then I build a strategy, hone in on my negotiating skills and compromise for the <a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">common goal</a>. Then it’s time to step back and analyze the new information to make sure the solution I’m heading toward is sound in every way. At this point, the solution should be clear. It does take practice, but if you <a href=\"https://strategic.events/goal-setting-part-1/\" target=\"_blank\" rel=\"noopener\">set the goal</a> as your priority and remove all emotion from the equation, you’ll find the solution in record time.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nIt doesn’t matter if you are solving a problem by yourself, as part of a team, for work or in your personal life, you need to take a few key steps before acting.\r\n\r\n<img class=\"alignright wp-image-1996 size-medium\" title=\"Problem-solving (the obstacle) is the nature of our business and if you are not 100 percent committed to the project (the goal), you will never truly succeed. To Fix Any Problem, You Must First Understand It\" src=\"https://strategic.events/wp-content/uploads/2016/04/7LK2HX14IR-300x200.jpg\" alt=\"Problem-solving (the obstacle) is the nature of our business and if you are not 100 percent committed to the project (the goal), you will never truly succeed. To Fix Any Problem, You Must First Understand It\" width=\"300\" height=\"200\" />First, understand what goal the problem is preventing you from reaching. This may seem obvious, but in our haste, we often address the symptom not the cause.\r\n\r\nThen make sure you fully understand the problem. Is there more to the story? Are you hearing about this issue firsthand or from others? If it’s from others, make sure what you understand to be true is what you were told, and that the person who shared the information is clear on what they heard/saw.\r\n\r\nYou may be frustrated or annoyed once you identify the challenge. The next step is key but so difficult: You must separate your emotions and react logically, not emotionally.\r\n\r\nPlato cautioned that emotion drowns reason and this couldn’t be more true. That’s why it’s often easier to solve someone else’s problems rather than your own. You can see their situation objectively, they cannot. Keep in mind that you’re the same way and that you may need to take a step back before taking action.\r\n\r\nBottom line: Before you can fix the problem, you have to understand it. Take the time necessary to fully assess the situation before acting and you’re halfway there.\r\n\r\n&nbsp;\r\n\r\nTo continue the conversation, please use the comment box below this post and email B&amp;B at <a href=\"http://www.dazzlesme.com\">www.dazzlesme.com.</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: To Fix Any Problem You Must First Understand It, Fix Any Problem, Problem, Event Planning, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','To Fix Any Problem, You Must First Understand It','','publish','open','open','','to-fix-any-problem-must-first-understand-it','','','2018-01-22 22:56:45','2018-01-22 22:56:45','',0,'https://strategic.events/?p=568',0,'post','',0),(570,1,'2016-04-19 15:54:28','2016-04-19 15:54:28','<h2>How Culturally Aware Are You?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brains,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and being culturally aware.\r\n\r\nIt\'s a planner\'s job to create events that welcome attendees from everywhere.\r\n\r\n<img class=\"alignright wp-image-7570\" title=\"As planners we are expected to create welcoming environments for our guests. That means knowing what food to serve and what not to serve, what dates to avoid and what your guests need to feel at home. It’s not hard to do, it just takes a bit of research and attention to detail. How Culturally Aware Are You? \" src=\"https://strategic.events/wp-content/uploads/2016/04/How-Culturally-Aware-Are-You-1024x512.jpg\" alt=\"As planners we are expected to create welcoming environments for our guests. That means knowing what food to serve and what not to serve, what dates to avoid and what your guests need to feel at home. It’s not hard to do, it just takes a bit of research and attention to detail. How Culturally Aware Are You? \" width=\"424\" height=\"212\" />\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nI grew up in a traditional Italian family. Christmas Eve was a night of seafood, grain pie was a staple at Easter and Struffoli were a sweet treat at both. We went to Mass every Sunday and we prayed to St. Anthony whenever we needed help finding a misplaced item.\r\n\r\nIt never occurred to me that there were other cultures, customs or celebrations. All I knew was the world I grew up in. As I got older, I became aware of other cultures, but I was hardly worldly in my knowledge. As a planner, I need to be sensitive to not just other cultures’ celebrations but their dietary habits, traditions, customs and cultures. I’ve learned about cultures I didn’t even know existed.\r\n\r\nHow culturally aware are you? Do you know when Diwali is? Do you know what Ramadan is or what customs must be followed during it? What do people from Asia eat for breakfast? What type of beer do folks from Australia prefer?\r\n\r\nDo you have a prayer area set aside for guests who need to worship during the day? Does the band/DJ you’re hiring have a selection of music that spans the globe and not just the Top 10 charts?\r\n\r\nMost of us know the myth about the number 13 causing bad luck. It’s not uncommon to find a hotel elevator that goes from 11 to 14. But what culture considers the number 4 bad luck? In what culture is the number 13 considered good luck?\r\n\r\nSo many <a href=\"https://strategic.events/right-answers-come-asking-right-questions/\" target=\"_blank\" rel=\"noopener\">questions</a> and things to learn. As planners, we are expected to create welcoming environments for our guests. That means knowing what food to serve and what not to serve, what dates to avoid and what your guests need to feel at home. It’s not hard to do, it just takes a bit of research and attention to detail. It’s our job to treat all our <a href=\"https://strategic.events/know-working-international-guests/\" target=\"_blank\" rel=\"noopener\">guests</a> with gracious hospitality. That’s the American way.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nI grew up in a small world but was an explorer by nature. I was always asking <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> and looking at the world through my rose-colored creative glasses.\r\n\r\nWhen I turned 13 my world changed with a bar mitzvah. I hadn’t even heard the word until then. My mother sent me off to the party with many questions unanswered. I sat there mesmerized by a strange new language and fascinating traditions. There was so much to take in, from the odd little hat I had to wear to the strange foods I was tasting.\r\n\r\nI realized there was much to learn in this world. I vowed to explore as many cultures as I could and found that National Geographic would be my ticket to those faraway places. From those pages, I had a glimpse into the colorful and exotic worlds both far and near. As I grew older and broadened my horizons, I realized that I was living in a melting pot, not just a pot of Sunday gravy.\r\n\r\nColors, textures, customs and traditions along with foods, spices, music and native foliage all play a major role in creating an authentic experience. Today, with the Internet at our fingertips, the world is getting smaller. Do your <a href=\"https://strategic.events/join-me-and-things-will-go-smoothly/\" target=\"_blank\" rel=\"noopener\">research</a>. It’s your job as, an extension of the host, to set the tone for guests.\r\n\r\nUnderstanding cultural nuisances and protocol should be high on your list. Then find an element about the culture or demographic you find exciting and run with it. Have fun, be colorful and at all times, be respectful.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: How Culturally Aware Are You, Culturally Aware, Culture, Event Planning, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','How Culturally Aware Are You?','','publish','open','open','','how-culturally-aware-are-you','','','2018-01-22 22:37:36','2018-01-22 22:37:36','',0,'https://strategic.events/?p=570',0,'post','',0),(572,1,'2016-04-19 16:06:10','2016-04-19 16:06:10','<h2>10 Tips For Coaching Speakers</h2>\r\n<h3>By Christy Lamagna CMP, CMM, CTSM</h3>\r\nPart of your role is to help the senior executives or subject matter experts who are speaking at your meeting to shine. Here are some tips for coaching speakers.\r\n\r\n<strong>BEFOREHAND</strong>\r\n\r\n<strong><span style=\"text-decoration: underline;\">Rehearse your speakers in front of an audience, not an empty room.</span> This will make them more comfortable and offer an opportunity for feedback.</strong>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Alert them to vocal fillers</strong></span> (Um, Uh, etc.) These can be distracting. Remind your speaker instead to take a breath, pause, and then continue.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>R</strong><strong>epeat instructions again and again.</strong></span> It sounds simple, but details can quickly be forgotten when someone takes the stage.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Keep it conversational.</strong></span> Remind presenters that they are really just having a conversation with the audience. They know the material and can deliver it one on one. This is the same thing—just with a few more people!\r\n\r\n<strong><img class=\"alignright wp-image-2587 size-medium\" title=\"Part of your role is to help the senior executives or subject matter experts who are speaking at your meeting to shine. Here are 10 tips for coaching speakers.\" src=\"https://strategic.events/wp-content/uploads/2016/04/dreamstimesmall_29970297-speech-coaching1-300x200.jpg\" alt=\"Part of your role is to help the senior executives or subject matter experts who are speaking at your meeting to shine. Here are 10 tips for coaching speakers.\" width=\"300\" height=\"200\" />ON SITE</strong>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Review the slides.</strong></span> Of course, the speaker will review the PowerPoints for typos and style, but also make sure they read well on the big screens and confidence monitors, and that the type is big enough to see from the back of the room.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Do a dry run on stage.</strong></span> Practicing in an office is not the same as being up high and in the spotlight. Don’t skip this important step.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Have water handy.</strong></span> Have a bottle of room temperature water on the lectern. Ice water can sometimes cause a speaker to cough.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Use confidence monitors.</strong></span> These are the large screens at the front of the stage that only the speaker can see (also called teleprompters). They keep speakers from looking over their shoulders to see the slides.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Always have a timer.</strong></span> Not a watch or a cellphone. It will keep your presenter from running too long or short and can’t go off in the middle of the speech.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Choose the mic that’s right.</strong></span> If your speaker is a “lectern hugger,” there’s no need for a lavaliere, but that is definitely the best choice for those “walk and talkers.”\r\n\r\n&nbsp;\r\n\r\n<em>Tags: 10 Tips For Coaching Speakers, Tips For Coaching Speakers, Coaching Speakers, Event Planning, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, MeetingsNet</em>\r\n\r\n[mk_mini_callout]<a href=\"http://www.meetingsnet.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-1342 size-full\" title=\"MeetingsNet Logo\" src=\"https://strategic.events/wp-content/uploads/2016/07/MeetingsNet.png\" alt=\"MeetingsNet Logo\" width=\"170\" height=\"33\" /></a>[/mk_mini_callout]','10 Tips For Coaching Speakers','','publish','open','open','','10-tips-for-coaching-speakers','','','2018-01-22 22:25:05','2018-01-22 22:25:05','',0,'https://strategic.events/?p=572',0,'post','',0),(577,1,'2016-04-19 16:23:33','2016-04-19 16:23:33','<h2>The Best Decision You Can Make Today: Analyzing Your Decisions</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brained thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brain,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and strategic thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and the best decision you can make today: analyzing your decisions.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nIf someone asked you what event planners spend most of their time doing, what would you reply? Answering email? Writing the Program of Events (<a href=\"https://strategic.events/key-strategic-poe/\" target=\"_blank\" rel=\"noopener\">POEs</a>)? Budget management? Conference calls? While I agree that all those things are part of our day, they weren’t what came to my mind. My answer? Making decisions.\r\n\r\n<img class=\"alignright wp-image-9618\" title=\"If someone asked you what event planners spend most of their time doing, what would you reply? Writing the Program of Events (POEs)? Budget management? While I agree those things are part of our day, they weren’t what came to my mind. My answer? The Best Decision You Can Make Today: Analyzing Your Decisions\" src=\"https://strategic.events/wp-content/uploads/2016/04/best_decisions_no_text.png\" alt=\"If someone asked you what event planners spend most of their time doing, what would you reply? Writing the Program of Events (POEs)? Budget management? While I agree those things are part of our day, they weren’t what came to my mind. My answer? The Best Decision You Can Make Today: Analyzing Your Decisions\" width=\"503\" height=\"283\" />Decision-making is integral to doing our jobs <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">successfully</a>, so it’s important to do a self-check to ensure that we’re making solid, professional decisions. Taking time to analyze your decision-making skills may be the best decision you make today.\r\n\r\nThe process begins when an <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">event’s goal</a> is confirmed and the program is assigned. We start by deciding where to host the program. What part of the country will serve the meeting best? What venue should we choose? We have to put our personal preferences aside and make sure our professional opinion and expertise guides our choice. We factor in transport time for the destination, pricing, who else is in-house over potential dates, travel time and appropriate space availability. So even though you may prefer one destination to another, it all comes down to your professional opinion, not your personal one. (Were it up to me, all my events would be held in Italy.)\r\n\r\nGiveaways are great opportunities to test your professional decision making. It’s tempting to select something you’d love over what the <a href=\"https://strategic.events/content-master/\" target=\"_blank\" rel=\"noopener\">attendees would desire</a>. Being tempted isn’t a problem. Acting on temptation gets you in trouble.\r\n\r\nPlanning offers an abundance of opportunities to exercise our decision-making skills and be respected professionals. Add to that that we get to travel the world and find new challenges to conquer each day and you have yourself a wonderful profession.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nBeing professional is a package deal. In an earlier article (<a href=\"https://strategic.events/first-impressions-create-lasting-results/\">For Better or Worse, First Impressions Create Lasting Results</a>) we discussed how important those impressions are. This is a reminder that we also must pay close attention to how we handle decision-making situations.\r\n\r\nCompetence, accountability and ethics all play an important role. As a professional planner/designer, you must stay ahead of the pack and continue to educate yourself on the latest trends so that you can bring that knowledge to the table and make educated decisions. Be accountable for the decisions, regardless of the outcome, while displaying ethical behavior at all times.\r\n\r\nDecision-making — when it comes to event design — is a balancing act. Ask <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> until you can see the client’s vision clearly in your head. When design is infused into a meeting or event, it’s important to have an arsenal of support vendors among your contacts. Make sure that you have several vendors in each category with a variety of styles and price points to pull from. This will allow you to match the right vendor with the client’s needs and style. Remember even though you are the authority and may know more, your ultimate goal is to exceed your client’s expectations.\r\n\r\nWant to continue the conversation? Please add your comments below this story and find us at: <a href=\"http://www.dazzlesme.com\">www.dazzlesme.com. </a>And until next time, remember: Smart is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The Best Decision You Can Make Today Analyzing Your Decisions, Best Decision, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The Best Decision You Can Make Today: Analyzing Your Decisions','','publish','open','open','','best-decision-can-make-today','','\nhttps://strategic.events/first-impressions-create-lasting-results/','2018-01-22 22:09:40','2018-01-22 22:09:40','',0,'https://strategic.events/?p=577',0,'post','',0),(580,1,'2016-04-19 18:02:52','2016-04-19 18:02:52','<h2><strong>Pink Collar Progression</strong></h2>\r\n<h3>By Lisa Plummer</h3>\r\nWhenever someone asks her what she does for a living, Christy Lamagna often ends up doing a lot of explaining. Lamagna, president of Strategic Meetings and Events and a college instructor on <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">strategic meeting and event planning</a>, says the customary response when she tells people she’s an event planner is something along the lines of, “Oh, you plan parties and get to travel all the time. That must be so much fun!”\r\n\r\n<img class=\"alignright wp-image-2580 size-medium\" title=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Christy-Headshot-213x300.jpg\" alt=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" width=\"213\" height=\"300\" />“I take that moment to nicely but firmly share that I don’t plan parties,” says Lamagna. “I help my clients achieve their sales goals and enhance their marketing message.” In her 22-year career in the <a href=\"https://strategic.events/strategic-event-planning-profession/\" target=\"_blank\" rel=\"noopener\">meeting planning industry</a>, Lamagna has been unwavering in her mission to prove the value of face-to-face events. “Meeting planning is a misunderstood field,” she says. “We as an industry do not do enough to train newcomers to the profession about how to articulate what we do, nor do we have an organized voice in the industry to educate the public on what we do and why we are an integral part of business.”\r\n\r\nWhile many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. And though many event professionals feel highly valued by their companies and organizations, the profession deserves more credibility and respect.\r\n<h2><span style=\"text-decoration: underline;\"><strong>THE PROGRESSION OF THE MEETING PLANNER </strong></span></h2>\r\nMeeting planning did not become an officially recognized profession until about 1972 when Meeting Professionals International was founded, according to George Fenich, Ph.D., a hospitality professor who has written about the history of the industry. At the time of its founding, MPI had 159 members, and more than 80 percent of them were men. Forty years later, women have become the lifeblood of meetings and events. According to MPI’s 2012 Annual Business Barometer, 75 to 80 percent of their meeting planner members working in the United States and Canada are women, making it a true pink-collar profession.\r\n\r\n“Women tend to be detail-oriented with a natural ability to multitask, which are two components that are essential to success in the profession,” says Lamagna. “We tend to be drawn to organizing, people pleasing and helping others.” She thinks so many women are planners because the job plays straight into their skill sets. Heather Mason, president of A Caspian Production, thinks the role of the female meeting planner probably evolved from secretaries being asked to plan small events for their bosses, tasks which may have propelled them into roles as executive assistants, meeting planners and finally, meeting professionals. “Secretaries organized luncheons, luncheons turned into conferences and conferences turned into other things,” Mason says. “I’m hoping it became a profession because maybe some women said, ‘Hey, this is a job.’”\r\n\r\n<img class=\"alignleft wp-image-1470 size-medium\" title=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Salary-300x243.png\" alt=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" width=\"300\" height=\"243\" />But despite the pervasive number of women who are meeting planners, a June 2012 PCMA study revealed that women’s salaries average 14 percent lower than those of their male counterparts. Women make an average of $69,408 a year. Men come in at $81,161.\r\n\r\nWhy the disparity? Well, for one, it’s not far from the national gender gap average when it comes to salary. According to the Center for American Progress, women are still earning less than men across the board, with full-time female workers earning 77 percent of what men earned in 2010.\r\n\r\nAnother reason, suggests Lamagna, is the reputation of the profession. “I think women have entered into a profession that doesn’t garner enough respect because people think it’s party planning.”\r\n\r\n“But the problem, no matter what,” Lamagna adds, “is that as an industry, we need to be recognized and be able to articulate why we’re valuable and <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">what we do for companies</a>. Until then, we won’t get better salaries and we won’t be viewed as the professionals we are.”\r\n<h2><span style=\"text-decoration: underline;\"><strong>CHANGING THE REPUTATION</strong></span></h2>\r\nIn truth, it’s not simply people outside the industry who have a misunderstanding of what’s involved in meeting planning. It’s the people inside it, too, especially newcomers. The job can include travel and cocktail receptions, but there are also budgets, disaster plans and event marketing. “If they don’t understand the field, they look at it for the perks,” <a href=\"https://strategic.events/meeting-pro-christy-lamagna/\" target=\"_blank\" rel=\"noopener\">says Lamagna</a>. “Our job is so much deeper than that, but when a lot of folks get thrown into meetings without experience…they truly don’t know what they’re doing and all the work that is required.” That perpetuates the myth that the job is easy, she says.\r\n\r\nIt’s still common practice among some companies, in an effort to save money on event budgets, to assign the planning of events to in-house secretaries or executive assistants—typically women—who haven’t had any planning experience or training. And that is one of the biggest obstacles holding back the profession, suggests Mason. “I find that the more that secretaries take on these jobs and neglect allowing a professional to do it, the more it decreases the value, the integrity and the credibility of the entire profession,” says Mason. “Just like you wouldn’t want a budget surgery, it’s not free when you have somebody in-house [plan your event] because you just rack up liabilities, inefficiencies and costs.\" Sometimes, the person who has been thrust into the role needs to communicate the importance of the position and move it forward. “It’s incumbent upon the people who are planning meetings without knowledge of what they’re doing to educate themselves, so they can do a better job and continue to elevate the profession,” says Lamagna.\r\n\r\n<img class=\"alignleft wp-image-1471 size-medium\" title=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" src=\"https://strategic.events/wp-content/uploads/2016/04/85-300x174.png\" alt=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" width=\"300\" height=\"174\" />Experienced planners like Angela Layton, marketing and event specialist of Healthtech Holdings, can also do her part to raise the credibility of the profession. “I have had some experiences that made me feel misunderstood in terms of the value that I bring to an organization,” says Layton. “In reflection, many of these misunderstandings could have been resolved with conversations that focused on what the meetings and events portfolio brought to the table in terms of advancing the mission and vision to the company. Event professionals must remember that the value of meetings and events isn’t proven easily. It is something that all members of our profession must continually and collectively focus on to ensure success.”\r\n<h2><span style=\"text-decoration: underline;\"><strong>BUILDING CREDIBILITY</strong></span></h2>\r\nSolid, competitive educational offerings, whether through industry association certificate programs or college and university level degree programs, will build more legitimacy for the profession, says Mason. In light of the amount of education becoming more available for prospective and existing professionals, she’s not alone in that thinking. According to a July 2009 PCMA Education Foundation study on Meeting Management Programs in U.S. Higher Education, more than 200 U.S. colleges and universities offer courses in meeting and event planning, such as George Washington University and Indiana University-Purdue University Indianapolis, which both offer comprehensive event and meetings management programs that include certificate programs.\r\n\r\nPrograms offered by several industry associations also continue to meet industry demand, including the Certified Meeting Professional (CMP) designation offered by the Convention Industry Council. Established in 1985, the popular program has awarded CMP designations to approximately 14,000 individuals in 46 countries worldwide. According to the CIC, 85 percent of CMPs are women. Certification programs continue to grow in popularity, including the Certification in Meeting Management (CMM) designation created by MPI in the late ’90s for meetings professionals with more than 10 years of experience.\r\n\r\n“Twenty years ago, we weren’t as recognized as a profession, [but] meeting planning is becoming a field that you can now train and study for,” says Lamagna. “Colleges are offering certificates in meeting planning and the industry just added the SMMP certification, which focuses on <a href=\"https://strategic.events/strategic-meetings-events-global-corporate-event-management/strategic-event-planning-resources/strategic-planning-movement/\" target=\"_blank\" rel=\"noopener\">strategic planning</a>. Online courses are more prevalent and certificate programs are common, but many are not as robust and comprehensive as necessary.”\r\n\r\n<img class=\"alignleft wp-image-1472 size-medium\" title=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" src=\"https://strategic.events/wp-content/uploads/2016/04/College-263x300.png\" alt=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" width=\"263\" height=\"300\" />Although offering these programs is important, industry associations could do more for professional planners by making their educational offerings more competitive, as well as making concerted efforts to champion the profession, says Mason. “I see [the associations] as the forerunners of gaining more respect for this profession,” she says. “They could start this educational process—a significant, united campaign around respect and differentiation for the profession.”\r\n\r\nShe also suggests an industry-wide shift in professional terminology. “The term ‘meeting planner’ has got to die,” says Mason. “It’s too easy to slip into the words ‘wedding planner’ or ‘party planner.’ ‘Planner’ to me just says you have the skill set to plan a sequence of events…We’re all planners in our day-to-day lives. Whereas if someone says they’re an event producer—I don’t produce things on a day-to-day basis, so I automatically assume that’s different from my skill set. Until we use different language, we can’t start to communicate that value proposition.”\r\n\r\nDeborah Sexton, president of the Professional Convention Management Association, believes that while industry associations have more to accomplish when it comes to promoting the face-to-face industry and the planning profession, individual planners must also do their part within their own organizations and companies to gain greater credibility and prove their value, for example, taking on more <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">event strategy</a> responsibilities rather than solely logistics.\r\n\r\n“There’s no reason we can’t work together to also develop a tool professionals can use to talk to their superiors about what they bring to the organization,” says Sexton. “But they also have to raise their hands up, to say, ‘Hey, I want to be there, I want to hear what it is you’re planning and I promise you if I hear it, I think I can execute better on that.’ They have to take on that extra task as well internally. If they’re quiet and all they do is execute a beautiful event logistically, that’s where it ends.” In addition, empowering women to take on more leadership roles would help bridge the gaps and correct the disparities between the sexes working in the industry, says Mason. One example is MPI’s Women’s Leadership Initiative, launched in 2001 to empower women to take more industry leadership roles (see sidebar on the state of the initiative, previous page).\r\n\r\n“I definitely see a change and a maturing of the industry, and I think with that will come recognition of the fact that this is a profession,” says Mason. “That’s why I want women to be leaders…that it doesn’t have to be just men creating the companies and employing the women. Although there are a lot of significant female-owned management firms, I want to see more because if we’re going to dominate this <a href=\"https://strategic.events/meeting-planners-biggest-challenges/\" target=\"_blank\" rel=\"noopener\">industry</a>, we should dominate the leadership as well, significantly.”\r\n<h2><span style=\"text-decoration: underline;\"><strong>STEADY STRIDES</strong></span></h2>\r\n<img class=\"alignleft wp-image-1473 size-full\" title=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" src=\"https://strategic.events/wp-content/uploads/2016/04/SteadyStrides.png\" alt=\"While many industry and tourism associations have made efforts to promote the economic value of face-to-face events, many planners believe there is more work to be done when it comes to championing the profession itself. The profession deserves more credibility and respect. Read, Pink Collar Progression to learn more.\" width=\"270\" height=\"273\" />While more needs to be done to turn this pink-collar profession into a highly respected, highly regarded and highly paid one, strides have been made in recent years. Within the corporate planning field, many female planners and producers are getting the respect they deserve, especially those in charge of larger and more revenue-generating events and conferences.\r\n\r\n“I see women who are working at big computer and financial companies doing large events that make lots of money, and at that level, they’re getting what they’re asking for because they’re seen as incredibly valuable,” says Mason. “I think it’s more of the mid- to small-level companies where the old attitudes survive, and because there are so many of those you tend to hear more stories from those folks.”\r\n\r\nLike many <a href=\"https://strategic.events/anatomy-meeting-planner/\" target=\"_blank\" rel=\"noopener\">meeting and event planners</a>, HealthTech’s Angela Layton loves and is passionate about her career. She recongnizes there is work to be done when it comes to gaining legitimacy and respect for the profession, but she feels fortunate to be in a field that fits her to a “T.”\r\n\r\n“I enjoy providing opportunities for individuals to expand their skills, grow their networks and increase their personal value, and I enjoy being a part of the strategic direction of my company and the programs we implement to accomplish our goals and objectives,” says Layton. “Meeting professionals must continue to prove their value in terms of strategic contributions. By proving our <a href=\"https://strategic.events/right-answers-come-asking-right-questions/\" target=\"_blank\" rel=\"noopener\">strategic value</a>, we will no longer need to demand respect. We will earn it.”\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Pink Collar Progression, Progression, Planning Progression, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Collaborate Meetings, Strategic Events, Collaborate Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://www.collaboratemeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-90 size-full\" title=\"Collaborate Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Collaborate-Meetings-logo-3-red.jpg\" alt=\"Collaborate Meetings Logo\" width=\"250\" height=\"80\" /></a>[/mk_mini_callout]\r\n\r\n&nbsp;','Pink Collar Progression','','publish','open','open','','pink-collar-progression','','','2018-01-22 21:54:00','2018-01-22 21:54:00','',0,'https://strategic.events/?p=580',0,'post','',0),(582,1,'2016-04-19 18:16:23','2016-04-19 18:16:23','<h2>Join Me And Things Will Go Smoothly</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong><img class=\"alignright wp-image-7569\" title=\"Whether you’re planning a trip for a business meeting, incentive travel or a group of friends, you need to create “joining instructions” and send them to all attendees before it’s time to leave so they can join. If you don’t know what joining instructions are or what to put in them, Join Me And Things Will Go Smoothly\" src=\"https://strategic.events/wp-content/uploads/2016/04/Document-1024x681.jpg\" alt=\"Whether you’re planning a trip for a business meeting, incentive travel or a group of friends, you need to create “joining instructions” and send them to all attendees before it’s time to leave so they can join. If you don’t know what joining instructions are or what to put in them, Join Me And Things Will Go Smoothly\" width=\"422\" height=\"281\" /></strong>\r\n\r\nWhether you’re planning a trip for a business meeting, incentive travel or a group of friends, you need to create “joining instructions” and send them to all attendees before it’s time to leave so they can join. If you don’t know what joining instructions are or what to put in them, use this guideline to get started.\r\n\r\nSome details are necessary whether the group is traveling domestically or internationally. For instance:\r\n<ul>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Weather conditions.</strong></span> Include expected average high and low temperatures in both Fahrenheit and Celsius.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Dress code with examples.</strong></span> Business casual means khakis to some and clean jeans to others.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Home documents.</strong></span> Create something guests can leave behind that lists hotel information and your agenda, so caretakers know where guests are staying.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Function ins and outs.</strong></span> Let everyone know which functions can include guests and/or children and which are employees only. If children are not invited, you must make that abundantly clear. Few things are more awkward than having an attendee bring their child to an adults-only program.</li>\r\n</ul>\r\n<ul>\r\n 	<li><strong><span style=\"text-decoration: underline;\">Who pays for what.</span></strong> Which meals, functions, activities and transportation are at the company’s expense? Which must the attendee pay for? Traditionally, incidentals such as the mini-bar, dry cleaning, spa services and room service are self-pay. This varies from event to event, so confirm exactly what is and is not included in the program budget.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Contact information.</strong></span> Who to reach out to if any traveling challenges occur.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Photo of logo/signage.</strong></span> What attendees should look for upon arrival and where they should meet.</li>\r\n</ul>\r\nOther tips are particular to joining instructions for international travel:\r\n<ul>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>The time at the destination.</strong></span> Give an example. London is GMT (Greenwich Mean Time). So if it’s noon in New York, it’s 5 p.m. in London. This changes based on daylight saving time.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Phone instructions.</strong></span> List the country code you’ll be in, the country code to dial home and instructions on how to do so. Remind attendees that not all phones work internationally and that they should verify phone capabilities, rates and international plans before they leave.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Currency.</strong></span> Confirm the currency of the country you’ll be in and the conversion rate. ($1 is worth £.60 British pounds, for example.)</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>Credit cards.</strong></span> Many countries do not take American Express. Make sure guests know this.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>The type of electrical adapters needed.</strong></span> Show a photo of the adapter so there is no ambiguity. Include a link to a travel store where adapters can be purchased. (Some hotels now have Edison plugs, so ask if that is the case.) You may also need a step-down transformer. These let 110-volt item be used in 220-240 volt countries.</li>\r\n 	<li><span style=\"text-decoration: underline;\"><strong>A passport is now required for ALL international travel.</strong></span> If you’re traveling anywhere overseas, even to Canada, the Caribbean or Mexico, you need a passport to board an international flight and enter any country. In general, your passport must be valid for at least six months after the date you enter a foreign country.</li>\r\n</ul>\r\nBottom line: The more you share in advance, the better the experience. Remember, people have all levels of travel expertise, so nothing is too basic to include. What is “a given” to you may be unknown to others. It’s our job to not only plan for our guests, but to alleviate any anxiety they may have and help the trip be hassle free.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Join Me And Things Will Go Smoothly, Join Me, Planning, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Join Me And Things Will Go Smoothly','','publish','open','open','','join-me-and-things-will-go-smoothly','','','2018-01-22 21:32:47','2018-01-22 21:32:47','',0,'https://strategic.events/?p=582',0,'post','',0),(585,1,'2016-04-19 18:22:09','2016-04-19 18:22:09','<h2>Mandatory Service Charges: Where Does The Money Go?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nIf you’ve planned an event at a hotel that includes a meal function, you have likely seen the little “++” symbols that appear at the bottom of each menu page. Those plus signs don’t mean you’ll receive extra food, service or attention. They represent the fees for taxes and service charges that will be added to the published prices.\r\n\r\n<img class=\"alignleft wp-image-1462 size-medium\" title=\"If you’ve planned an event at a hotel that includes a meal function, you have likely seen the little “++” symbols that appear at the bottom of each menu page. Those plus signs don’t mean you’ll receive extra food, service or attention. Mandatory Service Charges: Where Does The Money Go?\" src=\"https://strategic.events/wp-content/uploads/2016/04/Money-300x157.png\" alt=\"If you’ve planned an event at a hotel that includes a meal function, you have likely seen the little “++” symbols that appear at the bottom of each menu page. Those plus signs don’t mean you’ll receive extra food, service or attention. Mandatory Service Charges: Where Does The Money Go?\" width=\"300\" height=\"157\" />The exact numbers vary by state, city and county, but the average is 28.75 percent for food, room rental and A/V. Paying $100 for a gallon of coffee is painful enough. With the extra fees, the pain is 30 percent greater.\r\n\r\nSo what is that money for and where does it go? The 7 percent to 9 percent sales tax part is somewhat self-explanatory. It’s the 22 percent service charge that makes us wonder how it’s used and why we’re obligated to pay it. With budgets tighter than ever, it’s important to know the answer.\r\n\r\nWho among us hasn’t wondered whether the dollars allocated to a service charge actually make it into the hands of the staff?\r\n\r\nThe truth? Hotel corporate service managers and salespeople say the charge really is for those who make sure our events happen. It’s for the servers, the housemen, the chef, the CSM and everyone, seen or unseen, who worked on our program.\r\n\r\nThe average amount that goes to the staff is 95 percent, with the remaining 5 percent covering hotel expenses and overages. For instance, if you negotiated to have the hotel comp dessert at your awards banquet because the cake was dry, the money is put toward that unbillable expense. It also supports the food offered at pre-conference events and the “little extras” you may receive along the way. Although it was free — as in not billed to your event’s master account — the money must come from somewhere.\r\n\r\nThe money often is distributed according to a weighted calculation based on a person’s title or position, so the maîtres d’ managing your evening event likely will get a larger percentage than a houseman. Should you wish to add a tip, you are welcome (even encouraged) to do so, but know that the staff is being compensated through that 22 percent fee.\r\n\r\nSometimes things are not what they seem. In the instance of what hotel service fees are for, the answer is in the question.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Mandatory Service Charges Where Does The Money Go?, Service Charges, Planning, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Mandatory Service Charges: Where Does The Money Go?','','publish','open','open','','mandatory-service-charges-money-go','','','2018-01-22 21:22:34','2018-01-22 21:22:34','',0,'https://strategic.events/?p=585',0,'post','',0),(587,1,'2016-04-20 14:30:45','2016-04-20 14:30:45','<h2>The How, Where and Why Of Networking</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brain thinkers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brain,” from the minds of Christy Lamagna and James Rota, was born. James’ creativity and vision mesh with Christy’s logistics focus and <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">strategic</a> thinking to bring a well-rounded approach to their events. These columns are designed to highlight both sides of the planning process and networking.\r\n<h3>Networking</h3>\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nNetworking is not only one of the most important tools in your toolbox, it is an art form. Many organizations hold networking events on a regular basis. I could spend every evening at one. The truth is that networking should not be set aside for professional events, it should be practiced and used with every interaction you have.\r\n\r\n<img class=\"alignright wp-image-1460 size-medium\" title=\"Networking is not only one of the most important tools in your toolbox, it is an art form. Many organizations hold networking events on a regular basis. I could spend every evening at one. The truth is that networking should not be set aside for professional events, The How, Where and Why Of Networking\" src=\"https://strategic.events/wp-content/uploads/2016/04/Networking-300x218.png\" alt=\"Networking is not only one of the most important tools in your toolbox, it is an art form. Many organizations hold networking events on a regular basis. I could spend every evening at one. The truth is that networking should not be set aside for professional events, The How, Where and Why Of Networking\" width=\"300\" height=\"218\" />Let me ask you this: Do you think your needs, wants and desires will materialize if you share them with no one? The answer, probably not. But when you break down the essence of networking, you’ll find a simple truth. It’s about sharing your needs, wants and desires with others so you can lessen your degree of separation from them.\r\n\r\nFor the best results, networking takes practice. First, step out of your box and network with people you don’t already know. (In most cases, people you know should already have the inside scoop.) Next, find a variety of people with different backgrounds and skills to network with. If you only network with other planners, chances are no one will grow their business.\r\n\r\nThe first few steps are getting to know one another, establishing common goals, and then collaborating toward them. We are all unique. Ask yourself what makes you interesting and worth knowing? What about you makes you stand out and be memorable? Is it something you do or some special knowledge? Find that something and use it into your narrative to engage people and have them asking questions. Keep your narrative relevant and flexible to your audience. Start by looking for things that you have in common. This creates a bond, giving you the opportunity to move forward.\r\n\r\n<img class=\"alignleft wp-image-7671\" title=\"Networking is not only one of the most important tools in your toolbox, it is an art form. Many organizations hold networking events on a regular basis. I could spend every evening at one. The truth is that networking should not be set aside for professional events, The How, Where and Why Of Networking\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide8-1024x576.png\" alt=\"Networking is not only one of the most important tools in your toolbox, it is an art form. Many organizations hold networking events on a regular basis. I could spend every evening at one. The truth is that networking should not be set aside for professional events, The How, Where and Why Of Networking\" width=\"387\" height=\"217\" />Don’t know where to start? A rule of thumb is to ask open-ended question and listen carefully for clues that link your commonalities. Don’t be afraid of rejection and always ask for, and offer, a business card. Don’t worry about your goal while networking. Relax and enjoy the process. This will let the conversation flow more naturally without that “pushy” sales feeling.\r\n\r\nAn easy way to start is to promise yourself you will collect six new business cards or set up two “meet for coffee” dates by the end of the event. The last (and one of the most important) rules of great networking is to send follow-up emails to your most promising contacts, then immediately enter their information on your PC and mobile device. This will set the level of your professionalism and give you the ability to reach out again.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nNetworking is a key life skill. It’s not something you do just for work or because you need something. Your “circle” is the spine of your personal and professional life.\r\n\r\nNeed a reliable doctor? You call someone you know for a recommendation. Need a tip for a great hotel in Italy or for an honest mechanic? You’ll likely ask someone you trust. That’s your circle at work. The goal is for you to get calls seeking your advice and expertise. You want to be seen as the go-to person as often as possible. Bottom line, when people turn to you for advice, it means you are respected and top of mind. It starts with a smile and ends with you being a consistently reliable and trusted resource. Be the person everyone wants to know and your network will grow exponentially.\r\n\r\nUntil next time, remember, smart is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The How Where and Why Of Networking, Networking, Planning, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The How, Where and Why Of Networking','','publish','open','open','','networking','','','2018-01-25 15:23:52','2018-01-25 15:23:52','',0,'https://strategic.events/?p=587',0,'post','',0),(589,1,'2016-04-20 14:40:39','2016-04-20 14:40:39','<h2>Tips On Tipping In The Land Of Meeting Planning</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nHave you ever walked into a shop, paid for your purchase and as the cashier hands back your change, he or she glances at the tip jar and looks at you expectantly for signs of tipping?\r\n\r\n<img class=\"wp-image-7561 alignright\" title=\"In the world of meeting planning these suggestions should help take the stress out of the tipping process and leave you breathing more easily.\" src=\"https://strategic.events/wp-content/uploads/2016/04/tipping-abroad-guide-1024x683.jpg\" alt=\"\" width=\"368\" height=\"246\" />With tip jars popping up everywhere, knowing who should receive a tip and how much to give isn’t always clear. Now consider the world of <a href=\"https://strategic.events/strategic-event-planning-profession/\" target=\"_blank\" rel=\"noopener\">meeting planning</a> and the seemingly endless number of people with whom we interact. Who do we tip? How much do we give? Who is covered in the mandatory service charges? It’s enough to make you want to stay home. Until now.\r\n\r\nThese suggestions should help take the stress out of the tipping process and leave you breathing more easily:\r\n<ul>\r\n 	<li>Include a gratuities line in your budget.</li>\r\n 	<li>Arrive with a system and forms that thoroughly document and outline your gratuity process.</li>\r\n 	<li>Write a standard gratuity letter on which you insert the person’s name and gratuity amount.</li>\r\n 	<li>Create a spreadsheet to document to whom you gave money, their title and how much they received.</li>\r\n 	<li>Create a corresponding spreadsheet for recipients’ signatures. Have your Corporate Services Management (CSM) collect signatures as gratuity envelopes are handed out.</li>\r\n 	<li>Include clear, simple directions on the form on where to fax or send the signature page, once it’s complete.</li>\r\n 	<li>Assign a partner who will be with you every time cash is handled.</li>\r\n 	<li>Make sure you both sign and verify all forms.</li>\r\n 	<li>Find out whether the hotel will do a “paid out” to the master or if you have to do a “paid in” before arriving.</li>\r\n 	<li>Determine whether there’s a service charge for receiving cash and either budget for that amount or find another way to obtain the necessary cash.</li>\r\n 	<li>Create a form to track how many bills you need of each denomination so after you determine who gets what, you know the denomination of bills you need.</li>\r\n 	<li>Confirm that the hotel has safety deposit boxes in which to keep the cash. If not, take the paid out the last day of the program.</li>\r\n 	<li>Confirm that hotel employees can accept cash gratuities. If not, give a gift in line with the gratuity amount.</li>\r\n 	<li>Ask your CSM for the names and titles of everyone associated with your program, as well as the number of housemen assigned, so you don’t forget anyone.</li>\r\n 	<li>For exceptional service, letters to the general manager or a corporate vice president commending personnel go a long way.</li>\r\n 	<li>When considering who should receive gratuities, ask your team who they want to include and why. They may have additions to your “must thank” list.</li>\r\n 	<li>Think back to who offered to do more than asked, who was visible throughout your program, who was always smiling and who truly earned the gratuity.</li>\r\n 	<li>When determining amounts, consider the number of days and hours worked on the event.</li>\r\n 	<li>Handle gratuities in a private place or lock the door of the staff office and keep it off-limits while you’re working with cash. A little precaution goes a long way.</li>\r\n</ul>\r\nRemember that gratuities are earned. You do not have to be tipping to those who did only what they were expected to do, nor are you obligated to be tipping them at all. They are at your discretion and are based on your budget. Do what makes sense to you.\r\n\r\nWant more <a href=\"https://strategic.events/event-strategist/\" target=\"_blank\" rel=\"noopener\">guidance</a>? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>, and I’ll send you a tip guidelines chart.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Tips On Tipping In The Land Of Meeting Planning, Tipping, Tipping Tips, Tips On Tipping, Planning, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meeting\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meeting\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Tips On Tipping In The Land Of Meeting Planning','','publish','open','open','','tips-tipping-land-meeting-planning','','','2018-01-25 15:21:12','2018-01-25 15:21:12','',0,'https://strategic.events/?p=589',0,'post','',0),(591,1,'2016-04-20 17:08:44','2016-04-20 17:08:44','<h1>A Variables Nightmare?</h1>\r\n<h2>Not If You Understand AV Production</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nAre you a master of program logistics until you step into a ballroom? Need to know how to evaluate and hire a production team and determine your general session needs, but afraid to ask? This week and next, we plan to fill in the gaps.\r\n<h3>Understand AV Production</h3>\r\nWhen doing a site visit, keep your general session needs in mind. Know the minimum amount of space you need for production, not just seating. The rule of thumb is to allocate one-third of the ballroom for a standard-size set and rear-screen projection. Allocate 20 percent for a front screen and standard set. This allows the proper amount of space between the projectors and the screens (the throw distance) and between your screens and first row of seats.\r\n\r\n<strong>Pay attention to ceiling heights, too.</strong> If the ceiling is listed as 16-feet high, but the chandelier hangs down 4 feet, it’s a 12-foot ceiling as far as your <a href=\"https://strategic.events/teaming-up-for-great-events-event-producers/\" target=\"_blank\" rel=\"noopener\">production needs</a> are concerned. Know the ceiling height from its lowest point to ensure accurate set builds and room designs. Height matters! Ask about rig points (the spots in the ceiling from which trusses can be hung.) Some hotel ballrooms don’t have them, so lights and speakers must be placed on “trees” rather than trusses. If the ballroom has rig points, ask about weight capacities and who does the hanging. Either option must be factored into the room design, setup time and budget.\r\n\r\n<img class=\"alignright wp-image-1992 size-medium\" title=\"Are you a master of program logistics until you step into a ballroom? Need to know how to evaluate and hire a production team and determine your general session needs, but afraid to ask? This week and next, we plan to fill in the gaps. A Variables Nightmare? Not If You Understand AV Production\" src=\"https://strategic.events/wp-content/uploads/2016/04/H0O97B44CT-300x200.jpg\" alt=\"Are you a master of program logistics until you step into a ballroom? Need to know how to evaluate and hire a production team and determine your general session needs, but afraid to ask? This week and next, we plan to fill in the gaps. A Variables Nightmare? Not If You Understand AV Production\" width=\"300\" height=\"200\" />Make sure you have enough time for load-in and strike. Confirm when the group ahead of you will be free and clear of the ballroom AND the freight elevators. If you’re due to start your load-in, but the group that’s leaving is using the elevators and loading docks, you must factor that into your load-in time and schedule labor accordingly.\r\n\r\nMake sure you research loading dock particulars. Are there restrictions on when trucks can load-in? Do you need to pre-schedule load-in times? How far is the dock from the ballroom (also known as the push distance)? These items must all be factored into how long it will take to complete your load-in.\r\n\r\nThen, if you intend to hold rehearsals, make sure you choose a time after you speak with your production lead, so the room will be ready.\r\n\r\n<strong>Are these enough variables for you?</strong> They’re why you must make sure you hire a professional, capable <a href=\"https://strategic.events/crew-eats-feeding-production-crew/\" target=\"_blank\" rel=\"noopener\">production team</a>. In-house AV is an option and requires little effort upfront. But keep in mind that even if you’re being offered a 20 percent discount for using in-house exclusively, the usual “++” charge that applies to your F&amp;B must be added on top of the discount pricing. Ask about the quality, type and level of experience the people running your show have and if there are union rules, you need to know about these to avoid overtime fees. Confirm that the gear in the quote is what’s delivered and that the gear you’re being quoted is what you need.\r\n\r\nWorking with an outside production company is your other option. You may have to pay their travel and trucking costs, but if you make a smart choice, you’ll have the same trusted vendor on your team making sure your general session is consistently professional. Content is critical for most events, so choose wisely.\r\n\r\nHave a specific question you want answered? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: A Variables Nightmare? Not If You Understand AV Production, AV Production, Production, Planning, Event Planning, Event Planners, Strategic Planners, Corporate Meetings, Corporate Events, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','A Variables Nightmare? Not If You Understand AV Production','','publish','open','open','','understand-av-production','','','2018-02-20 21:03:44','2018-02-20 21:03:44','',0,'https://strategic.events/?p=591',0,'post','',0),(593,1,'2016-04-20 17:22:38','2016-04-20 17:22:38','<h2>How To Slide Into Your Presentations With Confidence</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nSecuring the right ballroom for your meeting is essential for a successful event, as we recently discussed. But it’s only part of the equation. Managing the content and presentations with confidence is equally critical.\r\n\r\nStart at the beginning. Know the slide format you’ll be using. You have two options: 16:9 and 4:3. These are aspect ratios, which translate into how your content looks on your screens. The 16:9, a widescreen format, is most common today in slides, as well as movies and television.\r\n\r\nThe 4.3 option is being phased out. Most new projectors are exclusively 16:9. If you’re using a 4:3 format, make sure your production team knows so screens and projectors are in sync with your slide size. To learn how to format slides or know what format slides are in, email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n<strong>SLIDE FORMAT ISN’T THE ONLY THING TO FOCUS ON.</strong> Templates should be created whenever possible to ensure consistent formatting and to help guarantee visual quality and consistency. Titles, body copy, subheads and footnotes are pre-programmed so presenters can prepare their copy rather than formatting slides.\r\n\r\nAnother key to effective slide formatting is encouraging presenters to limit the number of bullet items per slide. Overcrowding slides makes them hard to read and intimidating, causing people to “click off of” what the speaker is saying.\r\n\r\nOnce your slides are set, turn your attention to keeping your meeting running on time. A timer helps presenters know where they are and can give a pre-determined warning before the end of their allotted time. Red, yellow and green lights can be used to enforce the message.\r\n\r\n<img class=\"alignright wp-image-1989 size-medium\" title=\"Securing the right ballroom for your meeting is essential for a successful event, as we recently discussed. But it’s only part of the equation. Managing the content and presentations is equally critical. How To Slide Into Your Presentations With Confidence\" src=\"https://strategic.events/wp-content/uploads/2016/04/8KQC04JDT0-300x200.jpg\" alt=\"Securing the right ballroom for your meeting is essential for a successful event, as we recently discussed. But it’s only part of the equation. Managing the content and presentations is equally critical. How To Slide Into Your Presentations With Confidence\" width=\"300\" height=\"200\" />Speakers present even more effectively with confidence monitors. These are placed on the floor in front of the stage so that the speakers can see them with little effort. They won’t have to look behind them to see their materials and if placed correctly, the monitors are invisible to the audience.\r\n\r\nMonitors for the speaker’s notes add another layer of insurance and comfort for your presenter. These screens are pre-loaded to remind the speaker of anything he or she wants to remember in the presentation.\r\n\r\n<strong>ALL THESE MONITORS AND SLIDES</strong> require that someone be backstage to advance the slides and make sure everything is in sync. Hiring a graphics operator allows changes to be made to presentations, unseen errors to be corrected and for a seamless show flow. The investment is worth the peace of mind it brings.\r\n\r\nUse a PerfectCue System (or a similar brand) to advance slides. With this, speakers have a hand-held clicker. When pressed, the clicker lights up a red or green arrow at the graphics operator’s table, letting that person know to advance the slides. This prevents nervous speakers from advancing too quickly or forgetting to advance at all. Since the speaker isn’t actually controlling the slides, the pressure is off.\r\n\r\nWith these simple pre-show and on-site preparations, your <a href=\"https://strategic.events/content-master/\" target=\"_blank\" rel=\"noopener\">content</a> will be delivered effectively and professionally. Your audience and your presenters will thank you. When they look good during their presentations, you look great!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: How To Slide Into Your Presentations With Confidence, Presentations, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','How To Slide Into Your Presentations With Confidence','','publish','open','open','','how-to-slide-presentations-confidence','','','2018-01-25 14:17:43','2018-01-25 14:17:43','',0,'https://strategic.events/?p=593',0,'post','',0),(598,1,'2016-04-20 17:29:02','2016-04-20 17:29:02','<h2>Site Visit Questions: Travel and Hotel Details to Consider</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\n<img class=\"aligncenter wp-image-872\" title=\"Do you think site visits are unnecessary because everything can be seen online these days? If so, you’re in good company. That said, the popular answer is not always the wisest one. If you don’t see a property before booking it, you’re taking a huge risk. Site Visit Questions: Travel and Hotel Details to Consider\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.48.05-PM-300x139.png\" alt=\"Do you think site visits are unnecessary because everything can be seen online these days? If so, you’re in good company. That said, the popular answer is not always the wisest one. If you don’t see a property before booking it, you’re taking a huge risk. Site Visit Questions: Travel and Hotel Details to Consider\" width=\"624\" height=\"289\" />\r\n\r\nDo you think site visits are unnecessary because everything can be seen <a href=\"https://strategic.events/site-visit-online-instead-traveling/\" target=\"_blank\" rel=\"noopener\">online</a> these days? Or, that all the answers to your site visit questions are online? If so, you’re in good company. That said, the popular answer is not always the wisest one. If you don’t consider travel and hotel details and see the property before booking, you’re taking a huge risk.\r\n\r\nFor those who don’t do site visits, and for those who do and have to defend them, try this exercise: Look at a house that’s for sale in your neighborhood. As you drive by, pay attention to the details. Is the property on a busy road? Are any neighboring houses in disrepair? Does the area have a particular smell from a factory/bakery, etc.? Are there power lines in its backyard?\r\n\r\nNow look at that same home online. Would you buy the house based on the web photos and descriptions? Would you agree that what you see online is not an accurate representation of what you saw firsthand? Usually, the answer is yes. And even if in this particular instance it wasn’t, you get the point.\r\n\r\nMost of us think of inspecting the hotel when we talk about site visits. If your site inspection begins when your CSM greets you in the lobby, you’re leaving things undone.\r\n\r\nConsider these <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a>:\r\n\r\nIs the closest airport the best option? Does it have the appropriate lift from where your group is traveling? (Think international travel, direct flights, number of flights, carriers, and size of equipment).\r\n\r\nHow long does it take to get to the hotel and what will traffic be like when your guests arrive?\r\n\r\nWhat does a cab cost?\r\n\r\nHow does the airport’s track record compare to others in the area? If it’s prone to delays or canceled flights, know that in advance and make an educated decision about whether this is the best place for your meeting.\r\n\r\nThat’s just the beginning. On your way to the hotel, pay attention to the scenery. Is the hotel in a safe neighborhood? Does the surrounding area present the image you desire? Are there routes that attendees should direct cab drivers to use for the quickest or least expensive ride?\r\n\r\nTake notice of the street the hotel is on. Is it busy? In a secluded part of town? Surrounded by or within walking distance of bars and restaurants? All options can be good or bad depending on your goal.\r\n\r\nDon’t stop there. Consider whether the approach to the hotel inspires excitement or a yawn? Keep in mind that attendees form impressions from the moment they get to the airport. So even if they have a great trip to the property, if their arrival is lackluster and you want them wowed, you may need to adjust. The opposite is true, as well. If you’re holding a strictly business meeting or your company is cutting back, a grand entrance can send the wrong message no matter how affordable the rooms.\r\n\r\nThe travel and hotel details make or break a program. Hopefully, this helps you add a few more to your must-do checklist.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Site Visits Don\'t Lose Track Of The Details, Site Visits, Site Selection, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Site Visit Questions: Travel and Hotel Details to Consider','','publish','open','open','','site-visit-questions-travel-hotel-details','','','2018-01-25 14:08:56','2018-01-25 14:08:56','',0,'https://strategic.events/?p=598',0,'post','',0),(600,1,'2016-04-20 17:34:33','2016-04-20 17:34:33','<h2>What To Know When Working With International Guests</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brain” was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">strategic thinking</a> to bring a well-rounded approach to events. These columns are designed to highlight both sides of the planning process and what to know when working with international guests.\r\n\r\n<strong><img class=\"aligncenter wp-image-867\" title=\"Event strategists don’t plan events, they create experiences. To do that, one must understand the audience, audience members’ customs, habits, and preferences. This is a task unto itself when working with groups from within the United States. What To Know When Working With International Guests\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.47.37-PM-300x140.png\" alt=\"Event strategists don’t plan events, they create experiences. To do that, one must understand the audience, audience members’ customs, habits, and preferences. This is a task unto itself when working with groups from within the United States. What To Know When Working With International Guests\" width=\"692\" height=\"323\" /></strong>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\n<a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">Event strategists</a> don’t plan events, they create experiences. To do that, one must understand the audience, audience members’ customs, habits, and preferences. This is a task unto itself when working with groups from within the United States. Add international attendees to the mix and there’s another layer of complexity. The bottom line: It’s our job to make all guests feel welcome and important. Want more ideas? Email us at <a href=\"mailto:WeAreListening@strategic.events\" target=\"_blank\" rel=\"noopener\">WeAreListening@strategic.events</a>.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nAs technology continues to make the world grow smaller, it’s more important than ever to understand the cultural differences, trends, and habits of international guests. Consider this …\r\n\r\nIn Hong Kong, the color red and the number 13 are considered lucky. Make sure the front desk knows this when assigning sleeping rooms and floors.\r\n\r\nWith the Japanese, always address someone older or with a higher position by their official work title instead of their name.\r\n\r\nFlower arrangements delivered to Russian guests should contain an odd number of blooms (even numbers are only for funerals). The Chinese should get an even number of flowers (odd numbers are considered a bad omen).\r\n\r\nNew Zealanders never discuss business at dinner even if they’re at a work-related event. Business is discussed at lunch — either before the meal is served and/or after it’s cleared.\r\n\r\nItalians consider it offensive to exchange business cards in social situations. In Italy, they have a set of cards for business and another for social circumstances.\r\n\r\nGermans see business as very serious, so refrain from telling jokes. Germans do appreciate a good laugh in other places but not the workplace.\r\n\r\nThink twice about that firm handshake. In Indonesia, businessmen and women traditionally greet each other with a limp handshake that lasts 10 to 15 seconds. The rules aren’t easily identifiable and they vary considerably throughout the Muslim world. It’s smart to think twice before shaking hands with, touching, or in some cases, even looking at someone of the opposite gender.\r\n\r\nHere are two interesting facts about gestures; you might think the gesture of thumbs up is fairly positive, right? In Iran and several other Middle Eastern countries, a “thumbs up” is considered the foulest of insults. To Brazilians, the American sign for OK is comparable to giving them the finger.\r\n\r\nRegardless of where your attendees are from, follow these guidelines. Always take note of the tone, quality, and volume of your spoken word, be aware of your posture, learn to listen, and when in doubt, remember that humility is the best policy. And of course, smiles translate to every culture, so do that at every opportunity.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: What To Know When Working With International Guests, International Guests, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','What To Know When Working With International Guests','','publish','open','open','','know-working-international-guests','','','2018-01-24 23:44:04','2018-01-24 23:44:04','',0,'https://strategic.events/?p=600',0,'post','',0),(602,1,'2016-04-20 17:48:46','2016-04-20 17:48:46','<h2>The Event Bible: Hospitality Binder A Toolbox Must-Have</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how “Beauty and the Brain” was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">strategi</a>c thinking to bring a well-rounded approach to events. These columns are designed to highlight both sides of the planning process how a hospitality binder is a toolbox must-have.\r\n\r\n<strong><img class=\"aligncenter wp-image-865\" title=\"And so it was written. Many, many years ago, before meeting planning was even considered a profession, fundamental skill sets were required in order to successfully plan meetings and events. The powers that be came together and, hence, The Event Bible: Hospitality Binder A Toolbox Must-Have\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.46.39-PM-300x144.png\" alt=\"And so it was written. Many, many years ago, before meeting planning was even considered a profession, fundamental skill sets were required in order to successfully plan meetings and events. The powers that be came together and, hence, The Event Bible: Hospitality Binder A Toolbox Must-Have\" width=\"642\" height=\"308\" /></strong>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nAnd so it was written. Many, many years ago, before meeting planning was even considered a profession, fundamental skill sets were required in order to successfully plan meetings and events. The powers that be came together and, hence, the Ten Commandments of <a href=\"https://strategic.events/meeting-planning-industry-needs-strategy/\" target=\"_blank\" rel=\"noopener\">Meeting Planning</a> were formed:\r\n<ol>\r\n 	<li>Thou Shalt Be Organized</li>\r\n 	<li>Thou Shalt Have Patience</li>\r\n 	<li>Remember Thy Meeting Vendors</li>\r\n 	<li>Thou Shalt Assume Nothing</li>\r\n 	<li>Honor Thy Attendee’s Experience</li>\r\n 	<li>Thou Shalt Be Methodical and Meticulous</li>\r\n 	<li>Thou Shalt Be an Effective Communicator</li>\r\n 	<li>Thou Shalt Always See the Goal</li>\r\n 	<li>Honor Thy Budget</li>\r\n 	<li>Thou Shalt Be Prepared</li>\r\n</ol>\r\nEach commandment works in tandem with the others and is integral to exceeding expectations. Today let’s address Commandment No. 10.\r\n\r\nOur job requires us to not only have a Plan A and a Plan B but often a Plan C … just in case! This makes the hospitality binder an important part of your toolbox. It contains crucial event specific information any attendee might need. The perfect binder would include a series of tabs:\r\n<ul>\r\n 	<li>Emergency services such as the closest hospitals and their specialties, urgent-care facilities, 24- hour pharmacies and emergency evacuation guidelines.</li>\r\n 	<li>Property and area maps, car rentals, taxi and transportation companies, shopping options, a list of restaurants by cuisine, the nearest ATM machines and/or banks, and houses of worship and their schedules.</li>\r\n 	<li>The nearest print shop, office supply chain and express shipping carriers.</li>\r\n 	<li>If you’re entertaining international visitors, contact information for foreign consulates.</li>\r\n 	<li>Always do your research. Always call your venue and CVB, which are happy to share that information with you. The perfect hospitality binder is a thing of beauty.</li>\r\n</ul>\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nHospitality binders can be a planner’s best friend, so why doesn’t everyone use them? Maybe they just don’t think about it. Once you do use one, you’ll never arrive <a href=\"https://strategic.events/site-visit-online-instead-traveling/\" target=\"_blank\" rel=\"noopener\">on-site</a> without one again.\r\n\r\nMake sure you have the address, hours, phone number and, if close enough, walking directions to all the places is the tabs that James suggested. Have driving directions as well. And know the average cab fare to each destination.\r\n\r\nCreate a log for all issues — illnesses, lost-and-found items, inside information.\r\n\r\nIf you find an unclaimed item, log it then turn it over to venue security. Check with security at the end of each day to make sure everything is picked up. If it isn’t, send a group text/email or include the information in the morning’s housekeeping notes.\r\n\r\nIf you have pop-up meeting rooms, keep a log for each one. Note what time it’s booked and when it will be open; the AV capability it has; who’s using the room and who their guests are. When people look for the meeting, you’ll know where to send them.\r\n\r\nHave detailed local <a href=\"https://strategic.events/strategically-building-your-information-pipeline/\" target=\"_blank\" rel=\"noopener\">information</a> at the ready. What and where are the closest restaurants and bars? Is there a jogging path nearby? Is there an attraction worth visiting? Ask the CVB for maps and a few postcards. You’d be surprised how many people will take the cards to mail home. And maps are just plain handy.\r\n\r\nAsk the hotel concierge for intel that you won’t find in a Web search: the best Italian restaurant (not necessarily the most popular), for example. A concierge can save you countless hours.\r\n\r\nBottom line: Attendees look to us for everything. It doesn’t matter that we don’t live in that city. We must know the area as if we do. Use this opportunity to impress and amaze by having more information than attendees’ ask for. It doesn’t just help them, it helps us, too. When the inevitable emergency strikes, when someone has to hit the hardware store for duct tape or an attendee needs antacids, you’ll know where to go.\r\n\r\nWant forms or templates for a well-stocked hospitality binder? Email <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The Event Bible Hospitality Binder A Toolbox Must-Have, Hospitality, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The Event Bible: Hospitality Binder A Toolbox Must-Have','','publish','open','open','','event-bible-hospitality-binder','','','2018-01-24 21:39:30','2018-01-24 21:39:30','',0,'https://strategic.events/?p=602',0,'post','',0),(604,1,'2016-04-20 20:20:47','2016-04-20 20:20:47','<h2>Event Decor: 8 New Rules</h2>\r\n<h3>By Lisa Plummer Savas</h3>\r\nCreative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, <strong>stunning design elements and innovative food and drink can take your event decor to the next level and enhance the attendee experience</strong>. But keeping the look and feel of your meetings fresh, appealing and imaginative means staying on top of current trends and being open to new ideas and applications. So to help you create that “wow” factor at your next conference, consider integrating one of these eight current rules offered by expert event designers.\r\n\r\n<strong>1. Be Bright and Colorful. </strong>\r\n\r\nAs one of the key elements in event decor, color can influence the look, feel and energy of your event\'s atmosphere, so select the right palette for your audience and message, choose it early in the planning process and use it wisely. If you’re apprehensive to go over the top with a color theme, incorporate bright accent colors into table linens, floral arrangements, centerpiece decor and event graphics. For groups with specific logo colors, accents are a great way to enhance without changing a company’s color scheme.\r\n\r\n<img class=\"alignright wp-image-854 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.43.42-PM-300x226.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"226\" />“The hottest colors are not true pastels, but they’re not crazy jewel tones,” says Deborah Elias, owner of Elias Events. “They’re a combination of those, and you’re seeing them everywhere. For corporate, you’re seeing more of the greens, oranges and purples—not necessarily the pinks or yellows—but\r\nmost of the time it’s taking whatever colors are in your logo and going from there.”\r\n\r\nJames Rota, owner of Dazzle Creative Events, says color trends can be a reflection of how people are feeling in a society at large, so in a more optimistic economy, introducing bright and intense colors in meeting environments is more acceptable than it would have been just a few years ago. “I’m using colors and textures such as leathers, pleathers and lame, and I’m mixing and layering colors in, keeping in mind who my audience is,” says Rota. “I’m not doing a hot pink party for a bunch of men.” One color to consider this year is emerald green, the 2013 Pantone Color of the Year.\r\n\r\n<strong>2. Follow Patterns and Texturize.</strong>\r\n\r\n<img class=\"alignright wp-image-855 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.45.03-PM-300x229.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"229\" />Linens that make a statement on their own are an easy and inventive way to create individuality, because they can carry logo colors and branding throughout the event in a subtle way, says Jessica Moschella, managing director of MTL Communications. “Linens are a pretty easy way to infuse personality into overall decor,” says Moschella. “For <a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">corporate events</a>, they’re a good way to show a little bit of personality and make [the tablescape] more interesting than plain white linens and napkins.” “If you choose a patterned linen, keep your usage light and only incorporate it into the napkins, seat cushions or as a peekaboo layer of the table clothes,” says Moschella. “It adds a little bit of flair and personality to the overall effect of your event decor.\r\n\r\nIf you’re going with a pattern, go pretty muted on the rest of your palette, including dinnerware [and] flowers in your event decor. If you choose textured linens, which is usually better with a monochromatic color scheme, definitely mix and match. Use one pattern for napkins and another on seat cushions or coverings. Because the color is going to be the same throughout, incorporating multiple textures will catch light differently and give dimension to the decor without being overwhelming.”\r\n\r\n<strong>3. Harness Flower Power.</strong>\r\n\r\n<img class=\"alignleft wp-image-857\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.45.17-PM-228x300.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"220\" height=\"289\" />Beautiful flowers and flowering plants can spruce up an event space and lift attendee spirits. When overdone they can be obnoxious, distracting and expensive. Get clever with florals by using minimal flowers in fresh, modern ways, aiming for clean, contemporary lines rather than large, romantic arrangements that might send the wrong message, says Rota. “You have to be very careful when you’re adding floral elements to meetings, based on who your audience is,” Rota.\r\n\r\n“You never want to put something too feminine on a table with a group of men. I find that if you do more linear things, such as branches, sticks, harder goods, woodchips, mushrooms or dried elements plus flowers, you get more of an interesting look that people will study.”\r\n\r\n“Tulips are definitely the most popular right now,” says Moschella. “They come in a wide range of colors, are easy to arrange, can be used at full height or shortened, and they don’t cause a visibility problem. They are also odorless, so they don’t affect your taste experience if food is being served, and they’re relatively inexpensive. The types of flowers that are used also depends on the season; choosing blooms that are in season is always more cost-effective.”\r\n\r\n<strong>4. Try Unusual Centerpieces.</strong>\r\n\r\n<img class=\"alignright wp-image-858 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.45.30-PM-300x227.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"227\" />Besides flowers, unique <a href=\"https://strategic.events/bright-ideas-create-centerpieces/\" target=\"_blank\" rel=\"noopener\">centerpieces</a> made from alternative or interactive materials are a fun way to create visual \\ appeal and break up the monotony of a typical meeting room environment. “If you are providing any takeaways for your guests, work them into the tablescapes as design elements,” says Moschella. “This cuts out visibility issues altogether, creates a unique design and reduces break down and cleanup.”\r\n\r\n“At general sessions, consider using snacks to double as room decor, using different containers and different heights,” says Rota. He recommends using clear glass containers filled with all different kinds of white candies or for a healthier option, use homemade granola or a make-your-own trail mix. Creatively arranging goodie bags as tablescape decor is a great way to liven up a table and <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">save money</a>.\r\n\r\n<strong>5. Opt for Unconventional Seating</strong>\r\n\r\nFor many events, traditional conference and dining seating stifles interaction, creates dead space or and hinders visibility. Nobody wants to crane their necks or twist around in their seats to watch a luncheon presentation. That’s why less structured seating styles that improve visibility and engagement while maximizing the event space are becoming more common at conferences.\r\n\r\n<img class=\"alignleft wp-image-859 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-4.11.38-PM-300x228.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"228\" />“Mixing levels with high tops and rounds creates aesthetically unique seating and can help with visibility issues during presentations at <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">meetings</a>,” says Moschella. “The mix of rounds and rectangular tables allows for larger group seating without having to break up teams or coworkers who are attending as a group.”\r\n\r\nAnother great option for lectures: Instead of run-of-the-mill bleacher seats or rows of chairs, create original groupings of chairs, couches and ottomans that can promote more conversational settings. “[They] are much more comfortable if people are going to be sitting for hours at a time,” Moschella adds.\r\n\r\n<strong>6. Step Up Your F&amp;B.</strong>\r\n\r\n<img class=\"alignright wp-image-861 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.45.50-PM-300x226.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"226\" />As attendee palates become more sophisticated and discerning, taking the one-meal-fits-all approach to event menus isn’t going to cut it anymore. In fact, as more people adopt healthier eating habits, customized menus that support healthy eating and accommodate special dietary needs have gone from a trend to the new normal in meeting and event decor and cuisine “It’s not just having a vegetarian option anymore,” says Elias. Dietary concerns range from allergies to gluten-free to vegan. “Think outside the box and don’t just accept the menu [the venue offers]. I don’t ever work straight off of that. I request a meeting with the chef so that he understands what my <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">vision</a> is for the event and I always challenge him to come up with something that’s not on their standard menu. You’d be surprised how excited they get,” adds Elias. “They’re always up for that.” Consider incorporating into your event decor interesting buffets featuring super foods or more adventurous offerings such as kale and micro-greens or quinoa instead of pasta.\r\n\r\n<strong>7. Foster Networking and Comfort.</strong>\r\n\r\nNetworking is one of the top reasons people attend meetings. Whether outside the meeting space during the conference or inside the ballroom at an evening reception, augment spaces with seating or standing environments that encourage people to gather together and inspire conversation.\r\n\r\n<img class=\"alignleft wp-image-862 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.46.03-PM-300x224.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"224\" />“People want to continue to network [at evening events], but if you have your bars in the corners of the rooms, you’re splitting your group,” says Rota. “You can take 6- or 8-foot bars and combine them with pedestals or stand-to tables in the corners and make a great 12-foot-by-12-foot square or larger, so it looks like one piece. That way, you have all this space for people to belly-up to. I’m also doing a lot of communal tables, which are great for getting a <a href=\"https://strategic.events/art-small-meeting/\" target=\"_blank\" rel=\"noopener\">group of six to eight</a> people chatting together.”\r\n\r\nAttendees also appreciate casual, comfortable spaces outside of the meeting or ballroom where they can catch a quick bite, interact or go off on their own. “We find that there are some people who really don’t want to sit at traditional tables for lunch because they’re involved or they’re working on their iPads or they want to have their own time,” says Rota. “So we’re creating these living-room niches, keeping the furniture very corporate but giving them other options for seating rather than the traditional semi-rounds, rectangles or squares.” These networking niches are less formal and have become very popular, he says. “I’m also augmenting with stand-tos for people who want to eat and run and not get involved in a conversation.”\r\n\r\n<strong>8. Light the Way.</strong>\r\n\r\n<img class=\"alignright wp-image-863 size-medium\" title=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-05-01-at-3.46.15-PM-300x226.png\" alt=\"Creative, cutting-edge meeting and event decor amounts to a lot more than just pretty window dressings. When executed effectively, stunning design elements lead to success.\" width=\"300\" height=\"226\" /><a href=\"https://strategic.events/short-decor-money-tips-event-lighting/\" target=\"_blank\" rel=\"noopener\">Lighting</a> is one of the easiest and most effective ways to set the right mood and ambiance in a meeting space and event decor. It’s also a quick, affordable and dramatic way to transform a typical room into a distinctive and captivating environment. “Put a big portion of your budget aside for lighting,” advises Rota. “Good lighting can take a $1 item and make it look like a $100 item if it’s done the right way.”\r\n\r\n“I always ask for battery-operated, programmable lighting whenever I’m working with a lighting company,” says Rota. “Some of them can be programmable to your clients’ colors, so you can light anything and you don’t have to use cables. It gives you the flexibility of where and how you want to light something.” Rota also uses motion sensor technology to make projected graphics appear, disappear and transform depending on who’s walking by it.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Event Decor: 8 New Rules, Event Decor, Event Planning, Event Planners, Strategic Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Event Decor: 8 New Rules','','publish','open','open','','event-decor-8-new-rules','','','2018-01-24 21:19:40','2018-01-24 21:19:40','',0,'https://strategic.events/?p=604',0,'post','',0),(607,1,'2016-04-20 20:28:51','2016-04-20 20:28:51','<h2>Site Visits: Onsite Tips to Know Before You Go</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThere’s a joke about a planner and a CSM who are walking through a hotel. The staff is smiling, the hotel gleaming, the food wonderful, the experience perfect. The planner returns to the hotel a short time later. This time the staff is slow to respond, there are housekeeping carts in the hallway and the food is mediocre. The planner finds the CSM and says, “What happened? The last time I was here everything was perfect.” The CSM turns to the planner and says, “Oh. That the hotel during site visits.”\r\n\r\nThat may be an extreme example, but it will resonate if you’ve experienced a difference between a site visit and being on-site at a program. As <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">strategic planners</a>, it’s our job to make site visits count. No detail is too small. Because when your guests are unhappy, everything is important.\r\n\r\n<img class=\"alignright wp-image-7566\" title=\"There is a difference between a site visit and being on-site at a program. As strategic planners, it’s our job to make site visits count. No detail is too small. Because when your guests are unhappy, everything is important. Read on for site visits: onsite tips to know before you go.\" src=\"https://strategic.events/wp-content/uploads/2016/04/sitevisits.jpg\" alt=\"There is a difference between a site visit and being on-site at a program. As strategic planners, it’s our job to make site visits count. No detail is too small. Because when your guests are unhappy, everything is important. Read on for site visits: onsite tips to know before you go.\" width=\"415\" height=\"234\" />\r\n\r\nA few weeks ago, we talked about what your inspection should include <a href=\"https://strategic.events/site-visit-questions-travel-hotel-details/\" target=\"_blank\" rel=\"noopener\">BEFORE</a> you get to the hotel. Now we’ve arrived. Here are some tricks and tips to know that have helped me throughout the years:\r\n\r\nArrive at the hotel on your own (instead of letting the hotel send you a car) so you get the true arrival experience. Pay attention to how long it takes a bellman to help you with your bags, the greeting you receive, the care taken with your bags. If you can arrive as close to the arrival time your guests will have, do so. It gives you a better chance of experiencing a true to-life situation.\r\n\r\nMake time to sit in the lobby and observe. How long are lines at registration and the concierge desk? Are there bags all over the lobby or do the bellmen have things under control? Select someone who’s in line for check-in. How long does it take for that person to get to the desk? Do this a few times, and pay attention to staff and guest interactions.\r\n\r\nVisit several floors after your formal tour. Make sure the cleanliness, lighting and quality of the space are equal to what you saw on your site visit.\r\n\r\nUse the hotel. Call the operator. How many rings does it take before your call is <a href=\"https://strategic.events/right-answers-come-asking-right-questions/\" target=\"_blank\" rel=\"noopener\">answered</a>? Order room service. Is the quality, temperature and taste up to par? Hit the gym in the morning during peak hours. Is it well-ventilated, clean and large enough? Call housekeeping and request extra hangers. Note the time and quality of that interaction.\r\n\r\nNotice everything. Are the beds comfortable? Is there bleed from the hallway or the TV in the next room? Did you get the wake-up call and newspaper you requested? Is there enough drawer space for the amount of clothes that people will pack for your meeting?\r\n\r\nHow’s the water pressure? Does the tub drain? Does the shampoo lather? Are the towels scratchy? Does the iron work?\r\n\r\nTake stock of the technical stuff. Can you get cell service throughout the building? Do you have enough outlets near the bed to plug in your phone, iPad, etc.? How’s the Internet quality in the room? Does the safe accommodate a laptop and allow it to charge while being stored?\r\n\r\nWe can’t control everything that happens around us, but we can minimize the risk by <a href=\"https://strategic.events/site-visit-online-instead-traveling/\" target=\"_blank\" rel=\"noopener\">being thorough</a> and observant in all we do. Anyone who thinks site visits are a euphemism for paid vacation, the joke will be on them when their program starts.\r\n\r\nWant more tips and ideas? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Site Visits: What To Know Before You Go, Site Visits, Site Selection, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Site Visits: Onsite Tips to Know Before You Go','','publish','open','open','','site-visits-onsite-tips-know','','','2018-01-24 21:10:10','2018-01-24 21:10:10','',0,'https://strategic.events/?p=607',0,'post','',0),(609,1,'2016-04-20 21:32:20','2016-04-20 21:32:20','<h2>Case Study: High-end Reception On A Cheap-Beer Budget</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI was on a call with someone the other day who commented that the two most important things to know about an event are the <a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">goal</a> and the budget. Most people on the call seemed to agree. That made me sad. While a realistic budget is essential, an ounce of creativity can be worth a few thousand dollars. If you don’t agree, keep reading. I hope to make you a believer.\r\n\r\n<img class=\"alignright wp-image-2390\" title=\"I was on a call with someone the other day who commented that the two most important things to know about an event are the goal and the budget. Most people on the call seemed to agree. That made me sad. Case Study: High-end Reception On A Cheap-Beer Budget\" src=\"https://strategic.events/wp-content/uploads/2016/04/ZGOC42BU7I-200x300.jpg\" alt=\"I was on a call with someone the other day who commented that the two most important things to know about an event are the goal and the budget. Most people on the call seemed to agree. That made me sad. Case Study: High-end Reception On A Cheap-Beer Budget\" width=\"241\" height=\"362\" />I had a very high-end reception to plan, with virtually no money to host it. These were VVIPs and the reception was incredibly important. (Apparently not important enough to fund properly, but that’s a story for another time). When I realized the disparity between the goal and the budget, I admit to being frustrated. But the only thing that was going to change was my attitude, so I was determined to figure out <strong>how to make a high-end reception out of a pretzels-and cheap-beer budget.</strong>\r\n\r\nBy brainstorming all the words/ideas/images that came to mind, I got my creative juices flowing. From there, I analyzed what could be achieved without a formidable outlay of cash. The end result was an incredibly exclusive experience that came in on <a href=\"https://strategic.events/corporate-event-budgets-like-pro/\" target=\"_blank\" rel=\"noopener\">budget</a>. And no one was the wiser. Here’s how we pulled it off.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Emphasize feelings not things</strong></span>\r\n\r\nAll modesty aside, there is a part of us that likes to feel special and appreciated. That can come in the form of a material token, but it can also come from the way we’re treated. So instead of focusing on the things that make people feel special, we focused on the feelings behind it.\r\n\r\nWhen the doors opened, guests walked into a dimly lit room aglow with votive candles. Classical music played in the background. A wait staff of 12, dressed in tuxedos, stood in formation around the room and at the door wearing white gloves and holding silver trays with champagne, sparking cider and sparkling water. Each glass had a strawberry adorning the rim. Guests were served immediately with careful attention paid to refilling glasses before anyone had to ask.\r\n\r\n<img class=\"alignleft wp-image-2394\" title=\"I was on a call with someone the other day who commented that the two most important things to know about an event are the goal and the budget. Most people on the call seemed to agree. That made me sad. Case Study: High-end Reception On A Cheap-Beer Budget\" src=\"https://strategic.events/wp-content/uploads/2016/04/HBAEELJULX-300x200.jpg\" alt=\"I was on a call with someone the other day who commented that the two most important things to know about an event are the goal and the budget. Most people on the call seemed to agree. That made me sad. Case Study: High-end Reception On A Cheap-Beer Budget\" width=\"353\" height=\"235\" />Our focus was on the images people associate with high-scale events. Champagne is connected to celebrating meaningful accomplishments or special occasions. Tuxedos are reserved for important, formal affairs. White gloves come with fine service, expensive food and an air of the elite. So do silver trays. The strawberries were festive, paired well with the drinks and added a final element of something special.\r\n\r\nThe soft lighting augmented by candles created a feeling of warmth and sophistication. The classical music reinforced the feel of aristocracy. The wait staff made the group feel catered to and important.\r\n\r\n<strong><span style=\"text-decoration: underline;\">Add it up</span> </strong>\r\n\r\nNow for the numbers. While everything I just described met our goal for the experience we wanted to create, we had that stingy budget to meet. We realized that while champagne is considered an extravagance, most people don’t drink it often or in large quantities. We saved a fortune. Even though we had waiters ready to refill glasses, not much was consumed.\r\n\r\nThe lighting was simple: house lights at half power and votive candles offered by the hotel as free décor. The classical music came from an iPod playlist. We paid a patch fee to use the house sound system and avoided paying a band. Sound quality wasn’t an issue because we kept the volume low.\r\n\r\nThe result was an experience that money couldn’t buy. That worked in our favor since we had none to spend.\r\n\r\nWant more <a href=\"https://strategic.events/budgeting-oversights/\" target=\"_blank\" rel=\"noopener\">money-saving tips</a> based on creative thinking? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Case Study High end Reception On A Cheap Beer Budget, Beer, Budget, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Case Study: High-end Reception On A Cheap-Beer Budget','','publish','open','open','','case-study-high-end-beer-budget','','','2018-01-25 01:37:06','2018-01-25 01:37:06','',0,'https://strategic.events/?p=609',0,'post','',0),(611,1,'2016-04-20 21:47:22','2016-04-20 21:47:22','<h2>Event Talk Podcast: Request For Proposals</h2>\r\nChristy Lamagna, the Founder and Chief <a href=\"https://strategic.events/event-strategist/\" target=\"_blank\" rel=\"noopener\">Strategist</a> of Strategic Meetings &amp; Events, an event <a href=\"https://strategic.events/strategic-event-planning-profession/\" target=\"_blank\" rel=\"noopener\">planning </a>company that specializes in producing events that achieve clients’ marketing and sales goals joins this Event TALK podcast &amp; is here to discuss the event RFP process.\r\n\r\n<strong>Listen</strong> to Eric Dye &amp; Christy Lamagna discuss the following:\r\n<ul>\r\n 	<li>Why should event and meeting <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">planners</a> use RFPs?</li>\r\n 	<li>Is there a reason planners should not use RFPs?</li>\r\n 	<li>What are the essential pieces of a great Requests for Proposals (RFPs)?</li>\r\n 	<li>What tools do you use or recommend to manage the process?</li>\r\n 	<li>In general, do you conduct the RFP process yourself, work through a local convention and visitors bureau, or other? Which path provides you with the most success?</li>\r\n 	<li>If you could give your respondents advice on what not to do in responding to an RFP, what would that be?</li>\r\n 	<li>Once the responses are in, how do you evaluate the responses?</li>\r\n 	<li>What are your top 3 tips in the creation and management of the RFP process for an event or meeting?</li>\r\n</ul>\r\n<strong>Duration</strong>: <strong>12:23</strong>\r\n\r\n[audio mp3=\"https://strategic.events/wp-content/uploads/2016/04/EventTalk_10.mp3\"][/audio]\r\n\r\n&nbsp;\r\n\r\nChristy Lamagna is the Founder and Chief Strategist of Strategic Meetings &amp; Events, an event planning company that specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry.\r\n\r\nA former Vice President of a Fortune 20 company and a member of five start-up organizations, Christy has built successful marketing, event, travel, and tradeshow, departments for companies while simultaneously helping them create or strengthen their brands and the infrastructure that supports them.\r\n\r\nChristy teaches event and meeting management classes at a college level and is working on an industry textbook focusing on the science of strategic planning. Christy speaks at industry events whenever possible as a way of giving back.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Event TALK Podcast Request For Proposals, RFP, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://epodcastnetwork.com/category/event-talk/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignleft wp-image-5291\" title=\"Event Talk Podcast\" src=\"https://strategic.events/wp-content/uploads/2016/04/epodcastnetwork.jpg\" alt=\"Event Talk Podast\" width=\"386\" height=\"129\" /></a>[/mk_mini_callout]','Event TALK Podcast: Request For Proposals','','publish','open','open','','event-talk-podcast-request-proposals','','','2018-01-24 23:51:27','2018-01-24 23:51:27','',0,'https://strategic.events/?p=611',0,'post','',0),(613,1,'2016-04-20 21:54:18','2016-04-20 21:54:18','<h2>The Crew Eats Too - Feeding Your Production Crew</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\n<strong><span style=\"text-decoration: underline;\">A guide to the proper care and feeding your production crew</span></strong>\r\n\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">strategic</a> thinking to bring a well-rounded approach to events. These columns are designed to highlight both sides of the <a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">planning process</a> and the importance of feeding your production crew.\r\n\r\n<strong><img class=\"alignright wp-image-7563\" title=\"Regardless of what you’re planning, it’s key to know your audience. Today we put a spotlight on the backbone of almost all productions: the production crew. The Crew Eats Too - Feeding Your Production Crew \" src=\"https://strategic.events/wp-content/uploads/2016/04/Crew-Eats-Too-1024x512.png\" alt=\"Regardless of what you’re planning, it’s key to know your audience. Today we put a spotlight on the backbone of almost all productions: the production crew. The Crew Eats Too - Feeding Your Production Crew \" width=\"463\" height=\"232\" /></strong>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nRegardless of what you’re planning, it’s key to know your audience. Today we put a spotlight on the backbone of almost all productions: the production crew. These are the men and women who work tirelessly behind the scenes to ensure that everything runs seamlessly from a production standpoint. Their hours are long, usually starting before the sun rises and finishing long after it sets. They often go unnoticed, but they should not be forgotten.\r\n\r\nHere are a few things to keep in mind:\r\n<ul>\r\n 	<li>Have a food allergy list for your crew as well as your attendees.</li>\r\n 	<li>Set up a beverage station with hot and cold beverages that are refreshed throughout the day.</li>\r\n 	<li>Offer food selections that can be eaten hot or at room temperature. The crew may eat in shifts.</li>\r\n 	<li>Offer healthy options that keep energy levels consistent.</li>\r\n 	<li>Treat your crew as you would any valued attendee or staff member.</li>\r\n 	<li>Properly feeding the crew creates solid morale, which translates into more motivation to work hard.</li>\r\n</ul>\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nThe production team is in the spotlight if a projector fails, sound quality is poor or if any number of other technical snafus occur, so you want the best of the best at the helm.\r\n\r\nDedicated crews arrive earlier than most and are often last to leave. Installation and tear down requires physical and mental energy and, while the show is running, these folks are the nerve center of your operation.\r\n\r\nIt’s ironic that people who are critical to successful content delivery are often overlooked, if not ignored. Here are a few ways to correct that while improving your show quality:\r\n\r\nContract enough time for load-in and strike and avoid overnight load-ins. If something goes wrong during setup, there are few options for replacement equipment. Speakers likely won’t have time to rehearse and your program is at risk of starting late. Additionally, your cue-to-cue rehearsal may be cut, which means you have no dry run for your program.\r\n\r\nOvernight load-ins have the crew up all day, loading in overnight and likely working the next morning. Depriving the people responsible for key timing and execution of sleep is bad for everyone.\r\n\r\nIf you have a 15-minute break, the crew has about eight minutes to hit the bathrooms and return. They rarely eat as they have neither the time nor the opportunity. Have catering bring food to the crew during breaks. It should be able to be eaten without a fork and only drinks with lids should be offered for equipment safety.\r\n\r\nStrongly encourage speakers to submit slides at least 24 hours before the event. Put them in a PowerPoint deck in presentation order and put them on a jump drive. Include title slides and walk-in/walk-out slides or still stores. Hand the drive to the production team so they can load the presentations into show computers. Make time to sit with the graphics op to make sure there are no unseen glitches. If you want walk-in/walk-out, play-on/play-off music, let them know that as well as what type of music you prefer.\r\n\r\nProvide the names and titles of speakers and a pronunciation guide for anyone who requires a VOG (voice of God) introduction to the stage.\r\n\r\nProduction teams work tirelessly to make your event run smoothly. Treat them with the kindness they\r\ndeserve.\r\n\r\nWant more tips on the proper care of your production partners? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\nUntil next time, remember that smart is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The Crew Eats Too, Production Crew, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan your meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The Crew Eats Too - Feeding Your Production Crew','','publish','open','open','','crew-eats-feeding-production-crew','','','2018-01-24 18:31:30','2018-01-24 18:31:30','',0,'https://strategic.events/?p=613',0,'post','',0),(615,1,'2016-04-20 22:00:12','2016-04-20 22:00:12','<h1>A lesson on quality customer service</h1>\r\n<h2>Vacation Is A Great Way To Improve At Work</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI recently took my first true vacation in years. My time off was a great way to improve at work and taught me as much about how to be an exceptional <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">strategic planner</a> as any day at the office.\r\n\r\nI treated myself to a weeklong cruise on a reputable line and upgraded to a suite. The cruise line knew I was a planner (I’d scheduled a site visit of the ship). It knew my friend was an experienced cruiser and obviously knew which VIP stateroom we were in.\r\n\r\nRegardless of how many events I <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">plan</a>, my expectations remain fairly simple. That said, I notice every detail down to the minutia; I can’t turn off that part of my brain. My expectation was the trip would find me with little to critique as this was the crème de la crème of trips.\r\n\r\nOr so I thought.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Customer service: The good and bad</strong></span>\r\n\r\nThe myriad challenges we faced left me wishing I could swim to the nearest land mass. Inappropriate staff behavior, poor service, unacceptable room conditions and a general sense of management indifference surrounded us.\r\n\r\n<img class=\"alignright wp-image-2509\" title=\"I recently took my first true vacation in years. My time off taught me as much about how to be an exceptional strategic planner as any day at the office. Vacation is a great way to improve at work. I learned it’s not how much you spend that dictates quality customer service; it’s how committed the vendor is to \" src=\"https://strategic.events/wp-content/uploads/2016/04/ABD8E546DF-300x199.jpg\" alt=\"I recently took my first true vacation in years. My time off taught me as much about how to be an exceptional strategic planner as any day at the office. Vacation is a great way to improve at work. I learned it’s not how much you spend that dictates quality customer service; it’s how committed the vendor is to \" width=\"321\" height=\"213\" />I spent five hours explaining challenges, meeting with management and actually training ship staff. The person who ultimately helped me asked me if I wanted a job. (He was only half kidding.)\r\n\r\nConversely, I walked into a high-end jewelry shop in one of the ports, dressed like a typical tourist. I barely made an impression beyond being someone who was perhaps there to take advantage of the free air conditioning.\r\n\r\nI was greeted with a warm “hello” and a genuine smile. The saleswoman and I found ourselves laughing and talking about many things and not one of them was jewelry. Eventually, I focused on the task at hand and starting perusing the cases.\r\n\r\nThe shop owner introduced himself and joined our conversation. I spent three hours there. My sister somehow ended up with the owner’s Wi-Fi code to check her email. Bottles of water appeared and never went empty and at no point did I feel pressure to do anything more than enjoy the experience.\r\n\r\nI fell in love with a pair of earrings that I ultimately decided I was not going to splurge on. The shop owner told me to take them and pay him whenever I wanted. I declined, and he had the salesperson put them in my bag anyway. (Mind you, these were multi-thousand dollar, diamond earrings.)\r\n\r\n<span style=\"text-decoration: underline;\"><strong>A lesson for all of us</strong></span>\r\n\r\nI walked out with his card, a contact for private shopping events and a true appreciation for customer service. I left the earrings behind but walked out with a treasure (nothing anywhere near what the earrings cost). I’m not sure what would have happened if I took the owner up on his offer to give me the earrings until I chose to pay him. What I do know is that the shop owner’s priority was my experience first and making money second. I realize that’s a clever way to make people spend more money. That said, the cruise line, which had my money in advance acted as such, and lost a future sale even though they knew I had paid a hefty price to be there and had the potential to book again.\r\n\r\nIt’s not how much you spend that dictates quality customer service; it’s how committed the vendor is to providing it. Our job is to be committed to providing the <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">best experience</a> we can no matter what the budget. I know that cerebrally, but it was a great reminder to experience it firsthand. My vacation is over, but the lesson learned (and my jewelry purchase) remain.\r\n\r\nWant to know what shop I went to so you can get book a private shopping event or just have a trustworthy store to visit? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Vacation Is A Great Way To Improve At Work, Vacation, Customer Service, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan your meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Vacation Is A Great Way To Improve At Work','','publish','open','open','','vacation-great-way-to-improve-at-work','','','2018-02-20 20:57:27','2018-02-20 20:57:27','',0,'https://strategic.events/?p=615',0,'post','',0),(617,1,'2016-04-20 22:06:28','2016-04-20 22:06:28','<h2>Questions to Ask When Planning A Meeting: Assess Risks Now</h2>\r\n<h3>By Christy Lamagna, CMP,CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">strategic</a> thinking to bring a well-rounded approach to events. These columns are designed to highlight both sides of the planning process. Read on for questions to ask when planning a meeting: assess risks now.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nMany issues in the event business are unique to <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">our industry</a> and, even more so, unique to each type of event we produce. Regardless of the size or nature, your event can be challenged by anything from security, safety, and financial and legal issues, to unforeseen disasters of the man-made or Mother Nature variety. To ensure your event’s success, you must manage all of these possibilities properly and nip any problem in the bud.\r\n\r\nNot all risks are as obvious as foul weather, medical emergencies, delayed flights, terror threats or power failures. Sometimes unknown risks lay dormant and unseen — until they strike.\r\n\r\nOne of your best risk-management weapons is the ability to think quickly on your feet, always keeping the safety of guests and staff a top priority. After all, what will impact your attendees more, the pyrotechnic show starting five minutes late or that fire broke out because you were rushing?\r\n\r\n<img class=\"alignleft wp-image-838\" title=\"Many issues in the event business are unique to our industry and, even more so, unique to each type of event we produce. Your event can be challenged by anything from security, safety, and financial and legal issues, to unforeseen disasters. Read on for questions to ask when planning a meeting: assess risks now.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-29-at-4.32.41-PM-300x162.png\" alt=\"Many issues in the event business are unique to our industry and, even more so, unique to each type of event we produce. Your event can be challenged by anything from security, safety, and financial and legal issues, to unforeseen disasters. Read on for questions to ask when planning a meeting: assess risks now.\" width=\"357\" height=\"193\" />When managing risks, don’t try to do it all on your own; the more eyes the better. Teach your staff to observe their surroundings and to report anything that is a possible threat to the safety of any attendee or the event itself.\r\n\r\nFinally, you and your staff should follow all regulations and practices in your best attempt to eliminate or lessen any associated risks.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nIdentifying risk starts the moment you confirm you’re <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">planning a meeting</a> and must remain top of mind until the final bill is paid. Here’s a checklist of things to consider:\r\n<ul>\r\n 	<li>What is the weather at your destination typically like on your program dates?</li>\r\n 	<li>What is the airlift pattern? Can you avoid putting all your executives on one flight?</li>\r\n 	<li>Are you confirming what competitive or incompatible groups are in-house on your dates?</li>\r\n 	<li>What kind of attrition have you negotiated? Did you build in a resell clause?</li>\r\n 	<li>Do you have a travel-advisory threat built into your force <em>majeure</em> so that if the threat level goes to a certain color you don’t have to host your program?</li>\r\n 	<li>Have you confirmed with your banquet manager that all food will be clearly labeled no matter how basic? Food allergies can be deadly and many people don’t pay attention to what they’re eating.</li>\r\n 	<li>Do you have event insurance?</li>\r\n 	<li>Are you paying attention to Americans With Disabilities Act codes when doing you room sets?</li>\r\n 	<li>Are your stage sets fire retardant or fireproof?</li>\r\n 	<li>Do you have your speakers make multiple copies of their presentations and designate someone to carry all the backup files?</li>\r\n 	<li>Are you taking time to go over all the important details with your audience/speakers/executives/talent? Assume nothing.</li>\r\n 	<li>Are you scheduling daily meetings with your team to discuss the next day in detail so they can be ready for whatever is thrown at them?</li>\r\n</ul>\r\nBottom line, it’s up to us to think of it all and be alert on-site. Risks are only a challenge if they get ahead of our preparedness.\r\n\r\nIf you’d like more suggestions on how to identify and prepare for risks, email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\nAnd until next time, remember, smart is beautiful.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Planning A Meeting? Assess Risks Now, Events, Meetings, Corporate Events, Corporate Meetings, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Questions to Ask When Planning A Meeting: Assess Risks Now','','publish','open','open','','questions-ask-planning-meeting-assess-risks','','','2018-01-24 00:05:01','2018-01-24 00:05:01','',0,'https://strategic.events/?p=617',0,'post','',0),(619,1,'2016-04-21 02:27:36','2016-04-21 02:27:36','<h2>Assessing Risks - With Preparation You Can Put Out Almost Any Fire</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right brainers tend to be creative and instinctual, left-brainers more analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s strategic thinking to bring a well-rounded approach to events. These columns are designed to highlight both sides of the <a href=\"https://strategic.events/key-strategic-poe/\" target=\"_blank\" rel=\"noopener\">planning process</a> and preparation for risks.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nAnalyzing and assessing risks allows us to understand them so we can make educated decisions on how best to manage them.\r\n\r\nRisk consists of two components: acknowledging something can go wrong and the destructive consequences that will happen if it does.\r\n\r\nThe first step is to identify risks. They can result from human error, financial changes and market fluctuations, technology breakdowns, and/or disease, weather and natural disasters. With all we have on our plates as <a href=\"https://strategic.events/meeting-planners-face-challenge-rising-attendance-costs/\" target=\"_blank\" rel=\"noopener\">meeting professionals</a>, it can be easy to overlook these risks.\r\n\r\n<img class=\"wp-image-7674 alignright\" title=\"Analyzing and assessing risks allows us to understand them so we can make educated decisions on how best to manage them. Risk consists of two components: acknowledging something can go wrong and the destructive consequences that will happen if it does. With Preparation You Can Put Out Almost Any Fire\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide10-1024x576.png\" alt=\"Analyzing and assessing risks allows us to understand them so we can make educated decisions on how best to manage them. Risk consists of two components: acknowledging something can go wrong and the destructive consequences that will happen if it does. With Preparation You Can Put Out Almost Any Fire\" width=\"376\" height=\"212\" />\r\n\r\nThe process of analyzing risk can be very involved. You need to get detailed information on the risks from all areas relevant to your project. A good first step is to discuss the program with your insurance carrier.\r\n\r\nWhen it comes to guests’ safety and fire, one of the best things you can do is get certified in crowd control. You’ll learn how to move guests to safety in a quick and orderly fashion avoiding panic, which could result in tragedy. You can become certified online <a href=\"https://crowdmanagers.com/training/\" target=\"_blank\" rel=\"noopener\">HERE.</a>\r\n\r\nIt doesn’t take much time to get your certification, and the time is a small investment in yourself and your business. In this case as in many others, knowledge is a beautiful thing!\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nAlthough risk is present in every component of our days, we leave home each morning, and lead productive lives. We can’t change the presence of risk, but we can mitigate its potential damage by being prepared.\r\n\r\nWe each react to extreme stress differently. Regardless of the situation or your mindset in a moment of crisis, without a plan or the proper tools in place, your ability to manage it can be severely hampered.\r\n\r\nMy barbecue caught fire during the summer. Not a simple, “the burgers were flaming” fire, a full-on inferno at the gas line. The propane tank was full so the fire had hours of fuel. I wasn’t sure what the physics behind propane tanks exploding was, but I knew I had to get the fire out quickly and that water wouldn’t work. Thankfully I had two fire extinguishers nearby. My preparedness compensated for my lack of knowledge on the subject of propane gas explosions and a crisis was averted, save for my destroyed grill.\r\n\r\nMy point: Identifying risks requires a two-pronged attack: forethought into what can go wrong and preparing for it with both knowledge and physical resources. On-site at events, that means knowing where defibrillators and fire extinguishers are and when they were last serviced, meeting with the security team, understanding evacuation procedures, having a planner staying at every hotel guests are at, making sure that person has a list of all guests staying there and contact information for all key players. Knowing where the closest hospital or walk-in clinic is, and directions to it, are also essential.\r\n\r\nBringing a well-stocked <a href=\"https://strategic.events/strategic-supplies-gang-box-checklist-onsite-inventory/\" target=\"_blank\" rel=\"noopener\">gang box</a> means you can handle office emergencies, but for true emergencies, make sure you have flashlights and first aid kits complete with warming blankets, CPR mouth guards, rubber gloves and ice packs.\r\n\r\nWith all we’re responsible for during a program, preparation is paramount in averting or minimizing a disaster.\r\n\r\nRemember: Well-prepared is beautiful!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: With Preparation You Can Put Out Almost Any Fire, Events, Meetings, Corporate Events, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Assessing Risks - With Preparation You Can Put Out Almost Any Fire','','publish','open','open','','assessing-risks-preparation-fire','','','2018-01-24 21:33:14','2018-01-24 21:33:14','',0,'https://strategic.events/?p=619',0,'post','',0),(621,1,'2016-04-21 16:00:38','2016-04-21 16:00:38','<h1>The Untold Story</h1>\r\n<h2>Why Corporate Events Cost So Much</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<span style=\"text-decoration: underline;\"><strong>Clatter over what corporate events cost and \'wasteful\' meetings warrants a serious meeting of the minds</strong></span>\r\n\r\n<img class=\"alignright wp-image-7673\" title=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide9-1024x576.png\" alt=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" width=\"377\" height=\"212\" />New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it. New York (and other first-tier cities) also are home to coffee that sells for $135 a gallon and bottles of water that cost $10 each.\r\n\r\nIf you’ve attended an event in a top-tier city in the past few years, there’s a good chance you’ve unknowingly consumed one or both of these pricey items. <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">Meetings</a> and events held at hotels get their catering from the in house F&amp;B team. Contracts prevent outside food from being served, so event hosts are at the mercy of the venue’s pricing.\r\n\r\nThat results in cookies that cost $100 a dozen, and granola bars that sell for $9 each. Meetings and conferences continue to get battered in the press for their high budgets, but the reason behind those costs is a vital and untold part of the story.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Add it up. Repeat.</strong></span>\r\n\r\nFood isn’t the only area in which prices are shockingly high. Hotels often charge porterage fees even if you carry your own bags. And while many hotels offer free Wi-Fi in public areas, Wi-Fi in meeting rooms runs anywhere from $250 to more than $1,000 per day.\r\n\r\n<img class=\"alignright wp-image-831 size-full\" title=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-29-at-2.22.48-PM.png\" alt=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" width=\"176\" height=\"195\" />Want an LCD projector for your breakout meeting? That’ll be $500 plus tax and a 28 percent surcharge. The room to accommodate that projector often comes with a rental fee of $500 to $100,000 per day, depending on its size.\r\n\r\nWant to feed your guests? Get ready to fork over almost $52 for a continental breakfast of coffee, juice, dry cereal and yogurt. Feeling generous? For $86 per dozen, you can add muffins and scones. Lunches average $85 for deli sandwiches; if you’d like to wash that ham on rye down with a beer, it’s $425 a keg.\r\n\r\nIf you need an extension cord or surge protector, you can rent it for $15 a day. Flip charts go for $75 a day, even though you use the same chart (but with markers) throughout your meeting.\r\n\r\nSecuring hotel rooms also is expensive. Prices are rising and groups must guarantee the number of rooms they’ll use, often long before that number can be confirmed. Empty rooms mean an emptier wallet: Customarily only 10 percent of a contracted block can be dropped without having to pay for unused beds.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Solution? Maybe</strong></span>\r\n\r\nSo while the acrimony over wasteful spending continues, perhaps it’s not only meeting planners who should be under fire.\r\n\r\n<img class=\"alignleft wp-image-833\" title=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-29-at-2.23.01-PM.png\" alt=\"Clatter over what events cost and \'wasteful\' meetings warrants a serious meeting of the minds. The Untold Story: Why Corporate Events Cost So Much - New York is home to a dozen restaurants that serve a hamburger for $60 or more. If you find that pricey, you don’t have to order it.\" width=\"304\" height=\"204\" />Face-to-face interaction is the most effective way to build and develop relationships. Companies know this and host live meetings to get those benefits. Venues know live meetings are essential, that weddings and celebratory events need appropriate space, and that if all venues follow the same pricing guidelines there’s no getting around it for the consumer. That puts the people hosting meetings at the mercy of suppliers’ pricing demands.\r\n\r\nTo be fair, hotels have labor costs and overhead expenses that must be covered. But clearly, there is a disconnect somewhere as clients crack under the strain of costs and hotels continue to cry poverty. Perhaps if both sides came together and met to discuss the issue, a solution could be found. There’s just one problem: No one can afford to host that meeting.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The Untold Story Why Corporate Events Cost So Much, Events Cost, Meetings, Corporate Events Cost, Corporate Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The Untold Story: Why Corporate Events Cost So Much','','publish','open','open','','untold-story-corporate-events-cost-much','','','2018-02-20 20:59:38','2018-02-20 20:59:38','',0,'https://strategic.events/?p=621',0,'post','',0),(623,1,'2016-04-21 16:08:20','2016-04-21 16:08:20','<h2>The Do\'s And Dont\'s Of Corporate Gift Giving</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">strategic</a> thinking to bring, ideally, a well-rounded approach to events and corporate gift giving.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\n<strong>The etiquette for corporate gift-giving is very different from personal gift-giving.</strong> You must remember what’s appropriate in the <a href=\"https://strategic.events/strategic-steps-successfully-achieve-business-goals/\" target=\"_blank\" rel=\"noopener\">business</a> world —and that may not include funny gifts or items of a personal nature. <strong>A simple rule of thumb: Use common sense. Your business reputation is at stake.</strong>\r\n\r\n<img class=\"alignleft wp-image-2406 size-medium\" title=\"The etiquette for corporate gift-giving is very different from personal gift-giving. You must remember what’s appropriate in the business world may not include funny gifts or items of a personal nature. Use common sense. Your business reputation is at stake. The Do\'s And Dont\'s Of Corporate Gift Giving\" src=\"https://strategic.events/wp-content/uploads/2016/04/VLAPV50X6J-300x199.jpg\" alt=\"The etiquette for corporate gift-giving is very different from personal gift-giving. You must remember what’s appropriate in the business world may not include funny gifts or items of a personal nature. Use common sense. Your business reputation is at stake. The Do\'s And Dont\'s Of Corporate Gift Giving\" width=\"300\" height=\"199\" />Send only the very best you can afford within those guidelines. Using your best judgment can make your gift memorable and build a better relationship. Ask yourself what your first impression would be if you received that gift.\r\n\r\nNever send a holiday gift with your logo on it. That can seem insincere, and save items with logos for marketing purposes. If gourmet food is your gift of choice, do your research. Be mindful of people’s food allergies and intolerances. Learn how the item is packed for freshness and make sure it will tolerate the climate to which it’s being shipped. Keep in mind that your gift may arrive while the recipient is taking time off and away from home. Handmade truffles may sound wonderful, but if they’re not shipped in dry ice and are headed to Florida, you may want to reconsider.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nGift-giving may conjure thoughts of joy, the excitement of finding the perfect present and the satisfaction of knowing your thoughtfulness will make someone happy. Nowhere in that process are you apt to think about the IRS, employee handbooks or ethics. If you’re giving to people in your professional circle, you must focus on the cold, hard facts.\r\n\r\nKnow the IRS guidelines and follow them. Business gifts are tax deductible up to $25 per person for the tax year. Packaging, shipping, and delivery are not part of this total. This is not a one-size-fits-all guideline. IRS publication 463 can offer more specifics.\r\n\r\nNot all organizations let employees accept gifts. In that case, you may want to make a charitable donation in the person’s name to a nonprofit or charity they (not you) support.\r\n\r\nBe sensitive to cultural differences. Hanukkah is often overlooked amid the Christmas frenzy. Pay attention to images on holiday cards and wrapping, and word your cards to reflect the joy of the season, not of Christmas. If you have a multicultural list of people to buy for, do a simple search to learn about gift-giving etiquette in other cultures.\r\n\r\n<img class=\"alignright wp-image-826\" title=\"The etiquette for corporate gift-giving is very different from personal gift-giving. You must remember what’s appropriate in the business world may not include funny gifts or items of a personal nature. Use common sense. Your business reputation is at stake. The Do\'s And Dont\'s Of Corporate Gift Giving\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-6.32.46-PM.png\" alt=\"The etiquette for corporate gift-giving is very different from personal gift-giving. You must remember what’s appropriate in the business world may not include funny gifts or items of a personal nature. Use common sense. Your business reputation is at stake. The Do\'s And Dont\'s Of Corporate Gift Giving\" width=\"277\" height=\"167\" /><a href=\"https://strategic.events/first-step-planning-process/\" target=\"_blank\" rel=\"noopener\">Plan</a> ahead. I order my customized holiday cards in August, and then have plenty of time to sign, stamp, address and, most importantly, send before the holiday rush. Starting early means you’re more likely to find what you want in stock, and you avoid rush charges. Yours may be one of the first cards or gifts received, which is a nice touch.\r\n\r\nFinally, make a list of who received your gifts and what you gave. Note if it was sent or hand-delivered. And what it cost, for future reference and that pesky IRS.\r\n\r\n&nbsp;\r\n\r\nWant a guide to Beauty and the Brain’s <strong>top corporate gift giving ideas</strong>?\r\nEmail: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: The Do\'s And Dont\'s Of Corporate Gift Giving, Corporate Gifts, Corporate Holiday Gift</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','The Do\'s And Dont\'s Of Corporate Gift Giving','','publish','open','open','','corporate-gift-giving','','','2018-01-23 23:07:52','2018-01-23 23:07:52','',0,'https://strategic.events/?p=623',0,'post','',0),(625,1,'2016-04-21 16:23:38','2016-04-21 16:23:38','<h2>How Secure Are You In Your Onsite Event Security</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nYou have your game plan set, and you’re ready for your big event. BEOs proofed and signed? Check. POE updated and ready to distribute? Check. Rooming list triple-checked and all VIPs upgraded? Check. Presentations loaded into the show machine and proofed one final time? Check. Onsite security ordered … Wait! If you can’t check that final item off your list, your entire event is at risk.\r\n\r\n<img class=\"alignright wp-image-7662\" title=\"You have your game plan set, and you’re ready for your big event. BEOs proofed and signed? Check. POE updated and ready to distribute? Check. Rooming list triple-checked and all VIPs upgraded? Check. Presentations loaded into the show machine and proofed one final time? How Secure Are You In Your Onsite Event Security\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide4-1024x576.png\" alt=\"You have your game plan set, and you’re ready for your big event. BEOs proofed and signed? Check. POE updated and ready to distribute? Check. Rooming list triple-checked and all VIPs upgraded? Check. Presentations loaded into the show machine and proofed one final time? How Secure Are You In Your Onsite Event Security\" width=\"439\" height=\"247\" />\r\n<h3><strong>Onsite Security</strong></h3>\r\n<span style=\"text-decoration: underline;\"><strong>An overnighter?</strong></span>\r\n\r\nWhether you’re hosting a meeting for an internal or external audience, think about having onsite security on hand. If you have production equipment in the ballroom, you’ll want someone to guard it overnight. This person should have a list of who is and who isn’t allowed in the room. They should ask for ID whenever someone claiming to be authorized walks in. (I once had a guard ask me for ID, and I was the one who signed the contract. I tipped him generously because he was interested in only one thing: Protecting my gear.)\r\n\r\nMake sure you give the person guarding the space a map of the area they’re watching. If your setup includes rear-screen projection, there are probably doors behind the screens that could be an access point. If your onsite security doesn’t know what’s back there, they aren’t watching it. Have room service deliver coffee to your security person around 2 a.m. Many hotels have 24-hour room service or late-night limited menus. Make sure whoever is paid to watch your things is awake and alert. No room service overnight? Order a carafe of coffee, so it’s there all night.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Really big meetings</strong></span>\r\n\r\nIf you’re hosting an event with more than 1,000 people, I highly recommend security for the event and the overnights. Put that many people in one place at one time and you increase the odds of someone having a mishap. Having someone who’s trained in CPR and first aid standing by may save a life. Larger crowds are more difficult to manage. You may need badge checkers at doors, and they may need backup should they be challenged by an uninvited guest (think: the competition).\r\n\r\nConsider having a security guard to handle potential crashers whenever you have a party/event outside the host property. This person should also watch for guests who overindulge or any other unexpected thing that may arise. You’re busy enough without having to listen to someone try to sweet-talk their way into your event.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Bottom line</strong></span>\r\n\r\nMake sure you hire the onsite security you need. Do you want retired or off duty police officers, or can security professionals meet your goal? My advice: Don’t skimp on the important stuff. Hire a firm with a solid reputation that comes recommended by the hotel or venue. It helps to have that person familiar with the building they’ll be working in.\r\n\r\nIntroduce your hired onsite event security to the hotel’s head of security. It’s good to have everyone aware of who is in the building and what their role is. Nothing makes you feel more secure in your <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">plan</a> than having the right people in place to handle whatever comes up. Hiring onsite security is one of the best ways to do that.\r\n\r\n&nbsp;\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','How Secure Are You In Your Onsite Event Security','','publish','open','open','','secure-onsite-security','','','2018-01-23 19:26:03','2018-01-23 19:26:03','',0,'https://strategic.events/?p=625',0,'post','',0),(627,1,'2016-04-21 16:40:39','2016-04-21 16:40:39','<h2>Celebrities At Events: The Spotlight\'s On You</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">strategic</a> thinking to bring, ideally, a well-rounded approach to celebrities at events.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nNot everyone can hire a celebrity for an event. Some who haven’t had the experience, wish they had. Many who have wish they hadn’t! To make sure your celebrity guest is content and that your time and budget are not hijacked, you might want to follow these recommendations. They come from my personal playbook.\r\n\r\nGet everything you can in writing. Do this before a contract is signed. Make sure you understand not just payment details but details of the hospitality and technical riders. A hospitality rider details how many people are traveling with the celebrity and what the on-site and travel requirements are. Make sure you understand what that translates to financially. If your contracted guest travels with four others, for example, that’s potentially four first- or business-class airfares, multiple town cars, suites, room gifts and meals, plus spontaneous on-site requests.\r\n\r\n<img class=\"alignleft wp-image-2577 size-medium\" title=\"Not everyone can hire a celebrity for an event. Some who haven’t had the experience, wish they had. Many who have wish they hadn’t! To make sure your celebrity guest is content and that your time and budget are not hijacked, you might want to follow these recommendations. Celebrities At Events: The Spotlight\'s On You \" src=\"https://strategic.events/wp-content/uploads/2016/04/CsKlwFbWAAAfLXX-300x157.jpg\" alt=\"Not everyone can hire a celebrity for an event. Some who haven’t had the experience, wish they had. Many who have wish they hadn’t! To make sure your celebrity guest is content and that your time and budget are not hijacked, you might want to follow these recommendations. Celebrities At Events: The Spotlight\'s On You \" width=\"300\" height=\"157\" />The technical rider should be examined by your production team, so you can get an accurate dollar estimate. Often a speaker has simple lighting preferences and a presentation to show. It gets expensive if you’ve hired musical entertainment that requires more intricate lighting, sound and stage sets.\r\n\r\nWhen you hire a celebrity, ask for “grip and grin” time after the appearance so key guests can have a commemorative photograph. You may also request a book, CD or movie for key guests. Put in writing exactly how many signed items you are contracting and how many photos are being contracted, so there’s no room for interpretation. If you just specify a time period for photos and there are delays, you may end up with very disappointed guests.\r\n\r\nCelebrities are people, too. They appreciate being thanked, so follow up with a thank-you note after the appearance.\r\n\r\nHave a celebrity story to share? Want a more detailed guide to working with celebrities? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nI’ve certainly handled my share of “celebrities” and one thing I ‘ve learned is to keep my eyes wide open at all times.\r\n\r\nOften the “handler” or “agent” has the loudest bark and strongest bite. It’s their job to protect their clients. Whenever you are able, have an initial conversation with the celebrities themselves and discuss your goals for their role at your event. The celebrity often offers things you wouldn’t get from their handlers.\r\n\r\nRecap the conversation immediately and send it back to firm up the details. Next, get out the fine-tooth comb and review the riders. It’s amazing the stories this task will yield.\r\n\r\nAlways use decorum, and never appear star-struck. My experience has shown that a sincere compliment about their body of work is welcomed but gushing can reduce your effectiveness and will have onlookers seeing you as less than a professional. Lastly, never ever ask for a picture with the celebrity unless it has been predetermined in the contract, or if they graciously offer you the opportunity.\r\n\r\nWhen all is said and done, the celebrity factor adds an element of cache and excitement that can’t be achieved any other way. Embrace the task, and hold on tight!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Celebrities At Events: The Spotlight\'s On You, Celebrities, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Celebrities At Events: The Spotlight\'s On You','','publish','open','open','','celebrities-events-spotlights','','','2018-01-23 19:12:35','2018-01-23 19:12:35','',0,'https://strategic.events/?p=627',0,'post','',0),(631,1,'2016-04-21 17:04:40','2016-04-21 17:04:40','<h2>Room Advances: Look Out For What\'s Left Behind</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s strategic thinking to bring, ideally, a well-rounded approach to events and what to look for during room advances.\r\n<h3>Room Advances</h3>\r\n<span style=\"text-decoration: underline;\"><b>From the Brain</b></span>\r\n\r\nRoom advances are common among <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">planners</a> who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are some of our most memorable. iPads. I can’t imagine someone leaving their iPad behind, but it happens more than you may think. We find them in the top drawer of a desk or under a bed. (We always return them.)\r\n\r\n<img class=\"alignright wp-image-7669\" title=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide7-1024x576.png\" alt=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" width=\"400\" height=\"225\" />\r\n\r\nPeeking under a bed often reveals stray socks, a single shoe and the occasional M&amp;M. The single shoe thing always makes me wonder.\r\n\r\nWe always check magazine stacks because occasionally someone leaves a favorite publication behind. Sometimes it’s a cooking magazine. Other times the “flavor” is much spicier! We’re especially thankful we find these before an executive arrives with his or her family.\r\n\r\nIn bathrooms, we find personal hair dryers or cosmetics tucked into vanity drawers. I still lament leaving behind my own favorite lipstick while packing up too quickly.\r\n\r\n<img class=\"alignright wp-image-815\" title=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-5.47.57-PM-300x200.png\" alt=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" width=\"253\" height=\"168\" />I often think about the wisdom of a post-event room check to make sure guests don’t leave anything behind, but it can be a privacy issue. I’ve always elected to resist the urge and cross my fingers that the person doing the future room advances doesn’t find anything worth writing about!\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nMany hotels have opted out of mini-bars in rooms, but for some guests, this refrigerated unit becomes a place to store personal items. We all enjoy a cold beverage or snack. We pick them up locally to help with our T&amp;E and stash them in the mini-bar for safekeeping. With early arrivals or a rush check-in for a VIP, attendants don’t have time to check or refresh the mini-bar. Even if refrigerated, someone else’s leftovers are unwelcome.\r\n\r\n<img class=\"alignleft wp-image-818\" title=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-5.48.06-PM-300x223.png\" alt=\"Room advances are common among planners who want to ensure that VIP rooms are in perfect condition. What’s less common is a post-checkout sweep, to make sure nothing is left behind. We often find random things someone forgot to take home. Here are our most memorable, Room Advances: Look Out For What\'s Left Behind\" width=\"256\" height=\"190\" />Check the safe. Small items are often left behind because they’ve been pushed to the back of this dark compartment or fallen under the lip of the door. I’ve seen my share of “valuables” left behind, and I use that term loosely.\r\n\r\nFinally, check the desk area. Power cords and chargers plugged into the wall are easy to forget because they look like wiring provided by the hotel. Arm yourself with a comprehensive room advances checklist, you can canvas a room in no time. Besides, who knows what cool stuff you’ll find along the way!\r\n\r\n&nbsp;\r\n\r\nWhat’s the most interesting thing you’ve found? Share your story in our comments section and/or by emailing <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Room Advances: Look Out For What\'s Left Behind, Room Advance, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Room Advances: Look Out For What\'s Left Behind','','publish','open','open','','room-advances-look-whats-left-behind','','','2018-01-24 17:15:56','2018-01-24 17:15:56','',0,'https://strategic.events/?p=631',0,'post','',0),(633,1,'2016-04-21 17:14:14','2016-04-21 17:14:14','<h2>RFPs: When To Answer And When To Pass</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nRFP, as most of us know, stands for “request for proposal.” It’s a document that seeks information from potential vendors to determine if a client wants to do business with them. Whether you’re a hotel answering an RFP for a group, or a third party/independent planner answering an RFP for new business, think carefully before replying. In my experience, not all business is good business. Professional relationships should be about shared goals, values and respect. When those elements are absent, for me, the money is meaningless.\r\n\r\nI recently received an RFP that I had worked for years to get. It was for a very large, internationally known company. Being put on the RFP list was a coup, and I was thrilled to have earned my spot. When I finished reading the 20-plus page document, however, my stomach was doing flip- flops. The butterflies I’d felt when I started were replaced by dread. I knew there was no way I would participate in this process.\r\n\r\n<img class=\"alignright wp-image-7658\" title=\"RFP stands for “request for proposal.” It’s a document that seeks information from potential vendors to determine if a client wants to do business with them. Whether you’re a hotel answering an RFP for a group, or a third party/independent planner answering an RFP for new business. RFPs: When To Answer And When To Pass\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide2-1024x576.png\" alt=\"RFP stands for “request for proposal.” It’s a document that seeks information from potential vendors to determine if a client wants to do business with them. Whether you’re a hotel answering an RFP for a group, or a third party/independent planner answering an RFP for new business. RFPs: When To Answer And When To Pass\" width=\"436\" height=\"245\" />\r\n\r\nAn RFP is not a one-way communication tool. The company sending it is telling you as much about itself as do the questions it asks.\r\n\r\nThis particular RFP demonstrated a genuine lack of knowledge about how important strategic events are. What also came through was a strong sense of leveraging the company’s size to intimidate potential vendors into providing rock-bottom pricing while working under enormous pressure and breakneck turnaround times. Have you heard the phrase, “It’s OK if you’re losing money, you can make it up in volume”? That was the attitude in this document.\r\n\r\nMuch can be learned about someone by paying attention to the <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> they ask, the words they use and the manner in which they communicate. In this instance, the RFP was due within a week of receipt and would require a full-time commitment to meet that deadline. Questions submitted by the bidders seeking clarification were left largely unanswered. So, respondents were left adrift, but accountable. For instance: “If you are chosen to work with us, what percentage of your business would our company represent to you?” That’s a simple mathematic equation, until the sender refuses to disclose the number of events it wants, the spend or the number of potential participants.\r\n\r\nIt became clear that this opportunity, while a feather in our cap and a boost to the bottom line, was more of a “request for pain” than anything else. I tell my team that people and work product are more important than money. Those words mean I turn down business or let clients go when they’re not in harmony with that credo. I could have won that piece of business. I know my company would have done a better job than anyone else. I also knew that in doing so, I would lose things that were much more valuable to me: the love of going to work for both me and my team, their respect and my own. It was an expensive decision for which I am all the richer.\r\n\r\n&nbsp;\r\n\r\nNeed help figuring out if an RFP reply is the right thing for you? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: RFPs When To Answer And When To Pass, RFP, RFPs, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','RFPs: When To Answer And When To Pass','','publish','open','open','','rfps-answer-pass','','','2018-01-31 19:27:41','2018-01-31 19:27:41','',0,'https://strategic.events/?p=633',0,'post','',0),(635,1,'2016-04-21 17:21:04','2016-04-21 17:21:04','<h2>Summer Project Season Is Upon Us</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<img class=\"alignright wp-image-2513 size-medium\" title=\"With one of the most punishing winters in recent memory behind us, we gratefully turn to spring. As planners, we’re programmed to think ahead. Our projects range in scope and size, but all are designed to make us stronger and more efficient. This list might help you during summer project season, as well.\" src=\"https://strategic.events/wp-content/uploads/2016/04/V57EMO9DCE-300x200.jpg\" alt=\"With one of the most punishing winters in recent memory behind us, we gratefully turn to spring. As planners, we’re programmed to think ahead. Our projects range in scope and size, but all are designed to make us stronger and more efficient. This list might help you during summer project season, as well.\" width=\"300\" height=\"200\" />With one of the most punishing winters in recent memory behind us, we gratefully turn to spring. As planners, we’re programmed to think ahead. So, while we might be thinking about swapping sweaters for short sleeves in our personal lives, professionally we need to think about what we want to accomplish this summer project season. (One of those things should be ordering your holiday cards, by the way.)\r\n\r\nSummer is when schedules slow down for many of us. Using this time wisely will guarantee an easier path when things get hectic again. These ideas are applicable at any time, so no matter when your schedule slows down you will be ready to dive in.\r\n\r\nMy team keeps a wish list year-round. We write down ideas that would make our jobs easier or streamline the work. We keep track of ideas for which we don’t have time at that moment. When spring hits, we combine our lists, determine which projects are worth doing and decide who should tackle them.\r\n\r\nOur projects range in scope and size, but all are designed to make us stronger and more efficient. This list might help you during summer project season, as well.\r\n<ol>\r\n 	<li><strong>Magazines.</strong> I often find helpful websites, so I rip out those pages, circle the URL and file them. By summer, I have a thick file of potentially useful sites that need to be explored, posted to a database, summarized and filed by subject. Many are about the event industry but some are about health, money or fashion. I think it’s important to focus on the entire person, not just on their workplace value.</li>\r\n 	<li><strong>Photo filing.</strong> We take dozens of photos on site visits. When we return, we upload the photos and move on. This time of year, we weed out shots we don’t need, label them and link them to site notes, so the photos and venue information is in one spot. We revisit the site when clients ask for venue ideas.</li>\r\n 	<li><strong>Vendors.</strong> We meet with each to make sure we’re getting the best pricing available and ordering efficiently. We interview potential new vendors and analyze our spend for ways to save money. For instance, if you regularly order giveaways and find yourself paying rush charges, maybe you can order staple items to have in stock so you can pull from your <a href=\"https://strategic.events/strategic-supplies-gang-box-checklist-onsite-inventory/\" target=\"_blank\" rel=\"noopener\">inventory</a> instead? If you can buy in bulk, you’ll save time, money and energy.</li>\r\n 	<li><strong>Lists.</strong> Write down the goals you want to accomplish between now and a year from now. When you have time to reflect and the ability to get things done, use it for motivation.</li>\r\n</ol>\r\nWant our list of the Top 25 industry sites, as of our last update? Or do you have a favorite site you’d like to share? Email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Summer Project Season Is Upon Us, Summer Project Season, Planners, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Summer Project Season Is Upon Us','','publish','open','open','','summer-project-season-upon-us','','','2018-01-31 19:35:46','2018-01-31 19:35:46','',0,'https://strategic.events/?p=635',0,'post','',0),(639,1,'2016-04-21 17:32:33','2016-04-21 17:32:33','<h2>Math With Metrics: Convert With Confidence</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nAre you able to convert with confidence? How many feet are in a yard? How many cups of coffee are in a gallon? How do you calculate the right amount of distance from your screens to the front row in a ballroom?\r\n\r\nChances are you know some of these answers, but you may not know all of them. What would happen if you were asked how many meters are in a foot or how many cups of coffee are in a liter? You get the point.\r\n\r\nWhen traveling abroad, the language changes even when English is spoken. Cars drive on the “wrong” side of the street, Euros replace dollars, warm drinks replace frosty beer and so on. The real humdinger is making metric conversions.\r\n\r\nThe United States is one of only three countries in the world that does not use the metric system (the others, “Jeopardy!” fans, are Liberia and Myanmar). Any lack of global knowledge appears front and center when we don’t know whether a restaurant two kilometers from the hotel is within walking distance or if a ballroom with an 8-meter ceiling is tall enough to accommodate our stage set.\r\n\r\n<strong>Convert With Confidence</strong>\r\n<p style=\"text-align: right;\">Click image to enlarge</p>\r\n<a href=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-3.30.40-PM.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignright wp-image-804 size-medium\" title=\"Are you able to convert with confidence? How many feet are in a yard? How many cups of coffee are in a gallon? How do you calculate the right amount of distance between a screen and front row.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-3.30.40-PM-254x300.png\" alt=\"Are you able to convert with confidence? How many feet are in a yard? How many cups of coffee are in a gallon? How do you calculate the right amount of distance between a screen and front row.\" width=\"254\" height=\"300\" /></a>I know, I learned metric conversions in the seventh grade. I recall it being incredibly easy, given that it’s based on multiples of 10.\r\n\r\nI know that a bit of memorization had me reciting the conversions, and I know I haven’t had much occasion to use that knowledge since. Then, I planned an event in Europe.\r\n\r\nI also know, now, that I don’t remember much of what I learned.\r\n\r\nSound familiar? Here’s a quick brush-up lesson. You’ll find it incredibly useful to know, even if you’re just speaking to international vendors on the phone.\r\n\r\nKnowledge is liberating. Go forth and convert with confidence!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Math With Metrics: Convert With Confidence, Math, Confidence, Planners, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Math With Metrics: Convert With Confidence','','publish','open','open','','math-metrics-convert-confidence','','','2018-02-01 19:47:53','2018-02-01 19:47:53','',0,'https://strategic.events/?p=639',0,'post','',0),(642,1,'2016-04-21 18:19:44','2016-04-21 18:19:44','<h2>MSA\'s: Third Party Planners And Suppliers Beware</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI recently wrote about an RFP that I declined because it foretold of significant challenges should my company have won the bid. But even when you accept the RFP and win the business, you must take care. The next step, most likely, is the Master Service Agreement (MSA). Third party planners and suppliers beware. Emotionally, you may want to sign the paperwork and have the deal done. This is not, however, the time to stop thinking strategically. Take your time and sign a document you can abide by. Don’t be stuck with something you did in haste.\r\n\r\n<img class=\"alignright wp-image-2523 size-medium\" title=\"I recently wrote about an RFP that I declined because it foretold of significant challenges should my company have won the bid. But even when you accept the RFP and win the business, you must take care. MSA\'s: Third Party Planners And Suppliers Beware\" src=\"https://strategic.events/wp-content/uploads/2016/04/MGBQ17CX9F-300x200.jpg\" alt=\"I recently wrote about an RFP that I declined because it foretold of significant challenges should my company have won the bid. But even when you accept the RFP and win the business, you must take care. MSA\'s: Third Party Planners And Suppliers Beware\" width=\"300\" height=\"200\" />It’s essential that you and your legal team thoroughly read and understand the MSA. If the MSAs I’ve been reading are any indication of what’s out there, many are difficult to navigate and heavily weighted in favor of their creators. People too often can be intimidated by the magnitude of the document, lack the finances for legal advice and instead of doing due diligence, sign on faith and hope for the best.\r\n\r\nThis is a clause seen all the time. Be on the lookout for it:\r\n\r\n<em><span style=\"text-decoration: underline;\">Termination for Convenience.</span> COMPANY X shall have the absolute and unconditional right, in its sole judgment and discretion, to terminate this Agreement for any reason or no reason, by providing thirty (30) days’ written notice to Provider. Upon such termination, Provider shall recover, as its sole remedy, payment for work satisfactorily completed and not previously paid as of the effective date of termination. Provider waives and forfeits all other claims for payment and damages including without limitation, anticipated profits or revenue or other economic loss arising out of or resulting from such termination. </em>\r\n\r\nThis means the agreement can be canceled at any time for any reason by the company for whom you are working. It means you could have staffed up for the new business, been completing the work beyond all expectations and still have the contract canceled. I suggest you have your legal team insert language about termination for cause. I’d also explore being able to cancel should Company X give you cause.\r\n\r\nAnother clause to look out for:\r\n\r\n<em>Provider warrants that it is familiar with the United States Foreign Corrupt Practices Act and without limiting the generality of the other provisions of this Agreement, the Provider agrees that it will not, and will ensure that its employees, directors, officers, agents or other persons acting on its behalf (the “Related Parties”) do not make any payment or give anything of value, either directly or indirectly, to an official of any government or government agency for the purpose of influencing an act or decision of the official in his or her official capacity or inducing the official to use his or her influence to assist the Provider in obtaining or maintaining business or in obtaining or paying for favorable treatment or any other special concession. </em>\r\n\r\nChances are you are NOT familiar with this act. It’s a recipe for disaster. It’s virtually impossible for you to be responsible for every person associated with your event knowing about this act. Remember, contracts are legally binding whether you’re ever been asked if you understand this act or not. If it’s in a contract you sign, you’re guaranteeing everyone with your event will comply with something they don’t even know exists.\r\n\r\nMSAs are the last step before finalizing a relationship with a new client. They’re also the first step into that relationship. Third party <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">planners</a> and suppliers make sure you put your best foot forward and want to walk down the path the MSA sends you on.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: MSA\'s: Third Party Planners And Suppliers Beware, MSA, Third Party Planner, Planners, Meetings, Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','MSA\'s: Third Party Planners And Suppliers Beware','','publish','open','open','','msas-third-party-planners-beware','','','2018-02-01 19:43:52','2018-02-01 19:43:52','',0,'https://strategic.events/?p=642',0,'post','',0),(644,1,'2016-04-21 18:29:16','2016-04-21 18:29:16','<h2>Planners Pay Attention To Things You Can\'t Control</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nAs planners, we’re wired to want things to go perfectly. Planners pay attention for months on a single event and focus intensely on all the details. Every meal is expertly planned, housing is checked and double checked, name badges are proofed and arranged. No program details go unnoticed.\r\n\r\nSometimes we’re so busy focusing, we forget to look up and take note of what’s happening in the world around us. Our events aren’t just affected by what we put into place. They are tremendously reliant on cooperation from the world in which they operate. Sometimes those elements are in our control, many times they’re not. We need to be ready to react when the unplanned happens.\r\n<h3>Planners Pay Attention</h3>\r\nMost of us would never schedule an event on Christmas or Thanksgiving. But there are many cultures that celebrate similar holidays that, because we’re unaware of them, we schedule over. This can frustrate attendees and cause resentment. It’s our job to look beyond U.S. federal holidays and get to know the global audience with which we work. Know your demographic and make sure you’re sensitive to their cultures, customs and holidays. If they are important enough to be at the event, you need to consider and accommodate their needs whenever possible.\r\n\r\n<img class=\"alignleft wp-image-796\" title=\"As planners, we’re wired to want things to go perfectly. Planners pay attention for months on a single event and focus intensely on all the details. Every meal is expertly planned, housing is checked and double checked, name badges are proofed and arranged. Planners Pay Attention To Things You Can\'t Control\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-2.30.09-PM-300x200.png\" alt=\"As planners, we’re wired to want things to go perfectly. Planners pay attention for months on a single event and focus intensely on all the details. Every meal is expertly planned, housing is checked and double checked, name badges are proofed and arranged. Planners Pay Attention To Things You Can\'t Control\" width=\"380\" height=\"253\" />\r\n\r\nDIWALI is also known as the Festival of Lights.\r\n\r\nWhen going abroad, find out if you’re traveling during a holiday, vacation season, rainy season or whatever outside influence a local would know that you may not. Just like ours, other countries have holidays that curtail transportation services, reduce staffing and slow traffic, so be aware. There may also be holidays that are state specific. Even if you’re planning within the United States, don’t assume the holiday question is moot. Do you know what Diwali is or when it’s celebrated? How about Casimir Pulaski Day? (Answers: Diwali is a five-day festival celebrated by Hindus usually in October or November. Casimir Pulaski Day is an Illinois holiday observed the first Monday of March in memory of the Polish-born Revolutionary War cavalry officer.)\r\n\r\nKnow what’s happening in your hotel on your dates. What other groups have booked space? Is a high school basketball tournament being played in town, for example, and is your hotel hosting groups of teams or fans? If so, be prepared for late-night giggling and running through the halls. This happened when I attended someone else’s event and it’s not conducive to a good night’s sleep.\r\n\r\nFind out if you are staying in a union property and when the contract is up. You don’t want to be in hotel when some or all of the staff goes on strike.\r\n\r\n<img class=\"alignright wp-image-2527 size-medium\" title=\"As planners, we’re wired to want things to go perfectly. Planners pay attention for months on a single event and focus intensely on all the details. Every meal is expertly planned, housing is checked and double checked, name badges are proofed and arranged. Planners Pay Attention To Things You Can\'t Control\" src=\"https://strategic.events/wp-content/uploads/2016/04/3EPA01FY99-300x199.jpg\" alt=\"As planners, we’re wired to want things to go perfectly. Planners pay attention for months on a single event and focus intensely on all the details. Every meal is expertly planned, housing is checked and double checked, name badges are proofed and arranged. Planners Pay Attention To Things You Can\'t Control\" width=\"300\" height=\"199\" />Weather, although unpredictable, has patterns. Make sure you know about hurricane, dry and tornado seasons and the like. We can avoid putting events in the eye of the storm if we know some basic facts.\r\n\r\nPolitics impact events more often than you realize. Is there a political event happening near your dates? A march, a convention, a visit from a diplomat or dignitary? If meeting in New York, is the United Nations in session? Is it an election year?\r\n\r\nDoing your homework will ensure your event is memorable for all the right reasons. And while we can’t control everything, when <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">planners</a> pay attention we can at least add a few more critical details to the list of things we do take into consideration when planning.\r\n\r\nFor a list of resources that’ll help you avoid scheduling mishaps, email me at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Planners Pay Attention To Things You Can\'t Control, Meetings, Events, Event Planning, Planners, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Planners Pay Attention To Things You Can\'t Control','','publish','open','open','','planners-pay-attention','','','2018-02-01 21:51:33','2018-02-01 21:51:33','',0,'https://strategic.events/?p=644',0,'post','',0),(646,1,'2016-04-21 18:36:00','2016-04-21 18:36:00','<h2>Post-Con: Details Tell The Tale, Inform Better Events</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nPlanners can spend months if not years planning an event. When <a href=\"https://strategic.events/strategic-supplies-inventory/\" target=\"_blank\" rel=\"noopener\">onsite</a> at these events, we give everything we have, sacrificing sleep, food and neglecting our health to ensure that all details go perfectly and that the people counting on us are satisfied. After the event, we tend to be too exhausted to feel any lasting satisfaction and our schedules often demand that we dive headlong into the next project. Does this help to create better events? No. This “dive” often means we skip a valuable step in the planning process: the post-con.\r\n\r\n<img class=\"alignright wp-image-2521\" title=\"Knowledge is power. If you take the time to collect the data and details, you’ll find yourself ahead of the game when planning future events. If you don’t conduct a post-con, you should. If you do conduct a post-con, keep your system up to date and make sure it reflects the evolution of your programs and better events.\" src=\"https://strategic.events/wp-content/uploads/2016/04/SWRREC0K3A-300x200.jpg\" alt=\"Knowledge is power. If you take the time to collect the data and details, you’ll find yourself ahead of the game when planning future events. If you don’t conduct a post-con, you should. If you do conduct a post-con, keep your system up to date and make sure it reflects the evolution of your programs and better events.\" width=\"326\" height=\"217\" />\r\n\r\nA well-executed post-con will set you up for future success. If you don’t do one, you should. If you do conduct a post-con, keep your system up to date and make sure it reflects the evolution of your programs to inform better events.\r\n\r\n<strong>Inform Better Events</strong>\r\n<h3><strong><span style=\"text-decoration: underline;\">Post-Con, defined</span></strong></h3>\r\nLet’s define our terms. <strong>A post-con is a formal meeting that walks through and assesses all major aspects of the program.</strong> It evaluates what worked, what didn’t and what should be improved or remembered or done differently the next time. My team conducts an internal post-con to measure our processes and performance and to critique every event. We then hold one with the client and repeat the process, with our homework done and suggestions fleshed out.\r\n\r\nMy team is required to print post-con notes on bright pink paper and file it for the next event. It’s then impossible to lose track of the document, which serves as a constant reminder of what we need to do to build on a prior event’s success.\r\n\r\nIf you work for an organization, you still have clients; they are “‘internal” rather than “external.” Both are important and deserve your best efforts. Post-show reports let everyone capture the valuable ideas that are top of mind in the moment but can fade as other programs take precedence.\r\n<h3><span style=\"text-decoration: underline;\"><strong>How to run a post-con</strong></span></h3>\r\nTo conduct a post-con assessment, we go through the planning process chronologically. We seek feedback on the planning calls; their length, frequency, and effectiveness. We continue through the major planning components, gathering feedback on registration, food, marketing, technology, production, giveaways and more. If it was important enough to include at the event, it’s important to review it when the show is over.\r\n\r\nAs years go by, needs change, as should your planning and recap reporting strategy. We now evaluate the effectiveness of the online registration system, post-con electronic survey and use of social media, as well as the Internet bandwidth in the sleeping rooms, public spaces and <a href=\"https://strategic.events/essential-pillars-strategic-meetings/\" target=\"_blank\" rel=\"noopener\">meeting</a> rooms. Ten years ago those items weren’t on our radar.\r\n\r\nWe get full reports from the venues so we can track alcohol consumption. We track not just how much was spent but what was consumed, so that we’re better prepared for future events and can decide intelligently between an open bar or just wine and beer. Other considerations: Whether to contract a flat rate, a per drink or an hourly pricing plan. Knowing this can save thousands of dollars on future better events and programs.\r\n\r\nTrack use of ground transportation to assess whether attendees are using formal transfers or if letting them find their own way to and from the venue is more economical. We’ve found that when we arrange ground transfers, attendees often change plans and don’t tell us, decide spontaneously to rent cars or simply forget to look for their driver and take a taxi, meaning that we pay for their transportation twice.\r\n\r\nPay attention to consumption habits. Was breakfast well attended? Did folks attend lunch or skip it catch up on work? Did they leave before the PM break? Did they attend evening functions? In the future, the answers and details should help inform better events.\r\n\r\nKnowledge is power. If you take the time to collect the data, you’ll find yourself ahead of the game when <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">planning future</a> events for the same group.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Post-con Details Tell The Tale Inform Better Events, Better Events, Event Planning, Event Planners, Strategic Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Post-Con: Details Tell The Tale, Inform Better Events','','publish','open','open','','post-con-details-inform-better-events','','','2018-02-01 21:41:54','2018-02-01 21:41:54','',0,'https://strategic.events/?p=646',0,'post','',0),(648,1,'2016-04-21 18:47:17','2016-04-21 18:47:17','<h2>Mic Runners: How To Train Them, Why You Need Them</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nPerfection tends to be elusive, but my philosophy is that each event should get as close to that target as possible. My team and I do that by approaching every detail as if it’s the only one we’re managing. That means no task is too small for our full attention including mic runners.\r\n\r\nWe think through as many steps associated with the task as possible. Mic running or wrangling (when a speaker opens the floor to <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> and someone runs to the person with the question with a microphone) is a commonly overlooked part of ballroom management.\r\n\r\n<img class=\"alignright wp-image-7866\" title=\"Perfection tends to be elusive, but my philosophy is that each event should get as close to that target as possible. When it comes to mic runners my team \" src=\"https://strategic.events/wp-content/uploads/2016/04/hand-microphone-mic-hold-1024x682.jpg\" alt=\"Perfection tends to be elusive, but my philosophy is that each event should get as close to that target as possible. My team and I do that by approaching every detail as if it’s the only one we’re managing. Mic Runners: How To Train Them, Why You Need Them \" width=\"353\" height=\"235\" />Effective content delivery is often the reason executives host the meeting. Some planners get caught in the details outside the ballroom, but it’s what happens inside that brought everyone together. This means focusing on the speakers, the people asking questions and the mic runners.\r\n<h3>Mic Runners</h3>\r\n<span style=\"text-decoration: underline;\"><strong>Why this is important</strong></span>\r\n\r\nThe person posing the question is speaking with his/her back to the group. Anyone sitting behind this person can’t hear what’s being said. The presenter, in a classic case of forgetting about the audience, answers the question without repeating it, forcing the audience to fill in the blanks. Not only is the audience unlikely to have heard the question, it’s also not listening to the first part of the answer as it tries to fill in the blanks.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Have a plan</strong></span>\r\n\r\nWithout a directive, wranglers either all run to the same person or all assume someone else is headed that way. Confusion results and usually, delays. Solve this by dividing the room into sections so each wrangler has a defined territory to patrol.\r\n\r\nMake sure the runners are strategically seated. Reserve an aisle seat in the center of the audience. This positioning has runners centrally located and with easy aisle access when questions are invited or if someone asks one spontaneously.\r\n\r\nDuring the Q&amp;A session, position runners at the front of the aisle with their backs to the stage. They may worry that people are looking at them, but the audience is likely focusing on the speaker, not the runners. By putting wranglers at the top of the aisles, audience members remember to wait for the mic before speaking and everyone knows whose question is next.\r\n\r\nHave the wranglers check in with your production team to learn mic basics. Traditionally, the audio engineer turns the microphone on when someone is about to speak, so mics are only live when being used. This should alleviate worries that come handling a live microphone.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Handle with care</strong></span>\r\n\r\nMicrophones should be returned to the audio engineer at breaks, lunches and day’s end. Runners should hand the mic directly to the engineer, not leave them on the audio table. The equipment is expensive and somewhat delicate, so proper care should be taken when handling and returning them.\r\n\r\nMake sure each runner is assigned a number when they take their microphones at the start of their day/shift. The audio team usually places tape with a number on it on the microphone’s base. Each runner should take the same microphone throughout the day. This allows the audio engineers to turn on the correct microphone when someone speaks. Otherwise, they can’t be sure which mic is being used, and cues can be missed.\r\n\r\nWant more ballroom management tips? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Mic Runners How To Train Them Why You Need Them, Mic Runners, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Mic Runners: How To Train Them, Why You Need Them','','publish','open','open','','mic-runners-how-to-train-need','','','2018-02-01 21:41:10','2018-02-01 21:41:10','',0,'https://strategic.events/?p=648',0,'post','',0),(650,1,'2016-04-21 18:56:32','2016-04-21 18:56:32','<h2>Holiday Planning Is Cool When The Weather\'s Hot</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s strategic thinking to bring, ideally, a well-rounded approach to events and why holiday planning is cool when the weather\'s hot.\r\n<h3>Holiday Planning</h3>\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nSavvy <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">planners</a> know it’s best to strike when the weather is hot. Most people are probably focused on the business at hand, but a seasoned planner knows that this is when to get your date locked into the holiday calendar, so you can snare the most coveted venues, entertainment and vendors before the post-Labor Day rush.\r\n\r\nKeep in mind that a holiday party is not unlike any other large event you must organize. The only major difference is that once the season hits, competition and demand are at their peak, and you’ll have little, if any, bargaining power.\r\n\r\nThose living in Florida, Arizona, Southern California, Hawaii, etc., should also keep this in mind: The winter months are prime time in your region and rates go up between October through April. Plan early and take advantage of booking rate deals now.\r\n\r\nThe Fourth of July holiday may just be past us, but now is the best time to book your fa-la-la festivities. Check the calendar, pick a date, and start calling the vendors who’ll create an event of which you’ll be proud.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nFor a <a href=\"https://strategic.events/event-strategist/\" target=\"_blank\" rel=\"noopener\">strategist</a>, it’s all about the plan. I not only book my holiday party well in advance, I get all my holiday planning done each summer. That means writing copy for holiday cards, updating mailing lists, purchasing gifts and creating a timeline to have everything proofed, approved and sent out.\r\n\r\n<img class=\"alignright wp-image-790 size-medium\" title=\"Savvy planners know it’s best to strike when the weather is hot. Most people are probably focused on the business at hand, but holiday planning is helpful\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-2.23.32-PM-189x300.png\" alt=\"Savvy planners know it’s best to strike when the weather is hot. Most people are probably focused on the business at hand, but a seasoned planner knows that this is when to get your date locked into the holiday calendar. Holiday Planning Is Cool When The Weather\'s Hot\" width=\"189\" height=\"300\" />I tackle the gift project all year long. I have a file folder that I put magazine clippings in as well as an online file folder where I paste links of things I’ve seen that I want to research further. Food baskets with clever contents, technology gadgets and great travel accessories go into the file. I check online reviews, compare pricing, get info on personalizing, and order samples of items that make the cut. The team weighs in on the samples and the order is placed. This system lets us take a new direction if someone has a late-breaking brainstorm. It avoids rush shipping and almost guarantees that items are in stock. Most of all, it keeps the process enjoyable since we’re not up against a deadline.\r\n\r\nI write the copy for our holiday cards and choose a custom design, both of which take some attention. Often, I walk away from the project and come back to it, so starting early lets me do that without feeling pressure or having to rush. As an extra bonus, I can take advantage of summer promotions and sales.\r\n\r\nSeptember arrives and everything I need has arrived. I set aside two Fridays for the team to sign cards, assemble the gifts and get the packages ready to ship or hand deliver. By the time we’re done, the air is crisp, the stores are starting to show signs of the holidays, and we’re able to enjoy the season.\r\n\r\nBottom line: <a href=\"https://strategic.events/strategic-event-planning-profession/\" target=\"_blank\" rel=\"noopener\">Planning</a> for the holidays when it’s hot is the cool thing to do!\r\n\r\n&nbsp;\r\n\r\nKeep watching for B&amp;B’s list of the best gifts to give this holiday season. Have an idea you’d like to recommend or a corporate gift you consider an all-time great? Email me at: <a href=\"https://Christy.lamagna@strategic.events\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Holiday Planning Is Cool When The Weather\'s Hot, Holiday, Holidays, Planning, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Holiday Planning Is Cool When The Weather\'s Hot','','publish','open','open','','holiday-planning-is-cool-weathers-hot','','','2018-02-01 21:34:16','2018-02-01 21:34:16','',0,'https://strategic.events/?p=650',0,'post','',0),(652,1,'2016-04-21 19:08:38','2016-04-21 19:08:38','<h2>Meeting 100 New People In 100 Days. Join Me?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nWho doesn’t love summer? Vacations, longer days, fewer cars on the commute and a general sense of ease. For me, summer means networking. I find that people are more relaxed, not just in their schedules but in their lives. This makes meeting new people and networking significantly more rewarding. Conversations flow more easily, more stories are about weekend activities than work challenges, 10 minute calls stretch to half an hour or more, lunches last longer, one drink segues into a leisurely second round. Laughter fills in the places usually occupied by stressful sighs.\r\n\r\n<img class=\"alignright wp-image-6290\" src=\"https://strategic.events/wp-content/uploads/2016/04/6a0120a6a1e222970c015431fb534d970c-800wi.jpg\" alt=\"For me, summer means networking. I find that people are more relaxed, not just in their schedules but in their lives. This makes meeting new people and networking significantly more rewarding. Meeting 100 New People In 100 Days. Join Me? \" width=\"486\" height=\"263\" />For me, networking is about hearing people’s stories, improving my listening skills, learning about things I know nothing of, sharing my own story and most of all, finding ways to help and connect people. Inevitably the conversation leads to me offering to make an introduction, help someone write something, pass along a resume, recommend a vendor or set up a meeting to help others do business.\r\n\r\nThe other night I had dinner with someone I honestly can’t stand. It was a surreal experience. We have virtually nothing in common and live completely dissimilar lives. It was as if I got a glimpse of what life on Mars is like during those 90 minutes. I still don’t much prefer the person, but I’m very glad we had dinner and, in a curious way, I enjoyed myself.\r\n<h3>Meeting New People</h3>\r\n<span style=\"text-decoration: underline;\"><strong>Making connections count</strong></span>\r\n\r\nBeing the Type A personality I am, I use the slower pace of summer to put my networking in high gear. As of July 5th, I embarked on a journey to meet 100 new people in 100 days. I’m asking people to introduce me to someone. I’ve met colleagues who needs help planning vacations, someone’s funny friend, a recent graduate who needs guidance, a potential vendor and potential client. I’ve reciprocated with the person I’m meeting and the person making the introduction. I ask what’s behind the introduction (pleasure, business, vendor potential, etc.) and take it from there.\r\n\r\nSo far, I’ve connected unemployed people with job leads, introduced two friends who are now going for drinks on their own, helped three people market products and volunteered to cook dinner for 30 children who live in a local halfway house. Each time I meet someone in person, I try to go to a venue that supports local farmers, gives college students a summer home, or is new to an area and could use extra foot traffic. When distance prevents a face to-face meeting, I use Skype as often as possible. Seeing someone and visibly sharing a smile, enhances the interaction.\r\n\r\n<strong><span style=\"text-decoration: underline;\">Having a wonderful time, wish you were here</span></strong>\r\n\r\nThe experience is benefiting everyone involved and I’m having a wonderful time. The challenge is not gaining 100 pounds while meeting 100 people. The good news is that I’ve met a trainer and a nutritionist (who I have since introduced to each other and who are now doing business together), so I’m all set if I do!\r\n\r\nI post a quick update on <a href=\"https://www.linkedin.com/in/christylamagna/\">LinkedIn</a> about who I am meeting each day and another about how the previous day’ s introduction went. I’m chronicling the experience in detail so I can capture what resulted from the introduction and have a true study on the power of networking. I can’t wait to share the results.\r\n\r\nYou can follow the project on LinkedIn. Want to join? Introduce yourself or someone you know to me, and let’s see what transpires. If you want to learn more about how to <a href=\"https://strategic.events/networking/\">network</a>, watch this space for future <a href=\"https://strategic.events/100-people-100-days-thousands-stories\">articles</a>.\r\n\r\nWhen good people connect, the possibilities are endless. Join me in the adventure. Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Meeting 100 New People In 100 Days Join Me, Networking, Career Netoworking, Network, New People, LinkedIn, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Meeting 100 New People In 100 Days. Join Me?','','publish','open','open','','meeting-100-new-people-100-days-join','','https://strategic.events/networking/\nhttps://strategic.events/100-people-100-days-thousands-stories','2018-02-01 21:27:58','2018-02-01 21:27:58','',0,'https://strategic.events/?p=652',0,'post','',0),(654,1,'2016-04-21 20:11:06','2016-04-21 20:11:06','<h2>Make Senses: The Power Of Soundscaping Your Meetings</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. James Rota’s creativity meshes with Christy Lamagna’s strategic thinking to bring, ideally, a well-rounded approach to events and the power of soundscaping your meetings.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\n<img class=\"alignright wp-image-7862\" title=\"The most successful events are seamless, transporting you to the theme’s destination and beyond. We create an experience and bring the power of soundscaping\" src=\"https://strategic.events/wp-content/uploads/2016/04/pexels-photo-164879-1024x682.jpeg\" alt=\"The most successful events are seamless, transporting you to the theme’s destination and beyond. We create an experience and bring a theme to life when we engage all our senses. Make Senses: The Power Of Soundscaping Your Meetings\" width=\"362\" height=\"241\" />\r\n\r\nThe most successful events are seamless, transporting you to the theme’s destination and beyond. We create an experience and bring a theme to life when we engage all our senses. The American Heritage Dictionary says “soundscaping” (noun) is “an acoustic environment, a virtual/emotional environment created using sound.” A soundscape composition is defined as “an electro-acoustic musical composition creating a sound portrait of a sound environment.”\r\n\r\nWe can tend to overlook the finer nuances of sound when planning events, yet hearing unique sounds inspires our minds to conjure images of faraway places or specific things in a few, short seconds. Mere moments into Rimsky Korsakov’s “Flight of the Bumblebee” the wild violins (or piano cords) have us swatting at imaginary insects.\r\n\r\nSound can also inspire us to recall happy times or motivate us to create a future. This is why a smart planner uses some form of soundscaping in every event.\r\n\r\nOne of our corporate clients wanted guests to be transported to a luxurious, elegant garden for a product themed dinner. A hotel ballroom became a European-style garden with elaborate backdrops, trees, shrubs, flowers, water features and all the sounds that go with them.\r\n\r\nGuests entered a land that modern time had forgotten. Sounds of nature helped immerse guests in the secret garden. I can’t tell you how many people came up to me afterward and told me they had forgotten they were in a ballroom. Through visuals, lighting and sound, we fooled their brains into forgetting where they were. That was exactly the goal.\r\n\r\nSoundscaping doesn’t have to be an elaborate combination of natural and artificial acoustics to capture attendees’ imaginations. It can be as simple as a music selection. A 1950s’ diner-themed celebration would not be complete without classic rock-and-roll. No matter how much attention you pay to the visual details, the trip back in time would burst like a bubble if the music was heavy metal or alternative rock.\r\n\r\nTo me, seeing the visuals is like seeing a black-and-white movie. Once you add soundscaping, your vision is in Technicolor. So the next time you plan the perfect setting for an event, think beyond what guests will see, think also about what they’ll hear.\r\n\r\n<img class=\"alignleft wp-image-7864\" src=\"https://strategic.events/wp-content/uploads/2016/04/pexels-photo-373632-1024x682.jpeg\" alt=\"The most successful events are seamless, transporting you to the theme’s destination and beyond. We create an experience and bring a theme to life when we engage all our senses. Make Senses: The Power Of Soundscaping Your Meetings\" width=\"320\" height=\"213\" />\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nSoundscaping also sets the tone for general sessions, awards events and content-heavy gatherings. I consider the meeting’s purpose and tailor my walk-in and walk-out music to the situation. I choose music that reflects the speakers’ personalities and the meeting’s tone.\r\n\r\nAwards events require that a “bed” of music be played while photos are taken to keep energy up in the room without distracting from the photography. For meetings with a theme, I often create a playlist with the key words in the lyrics. That music can be played at off-site events, on group transfers, burned onto a CD that is sent pre- or post-show, or given as a room gift.\r\n\r\nSound is a powerful, imagination tool. Craft a well thought-out soundscape and each time a particular song is played, the memory of the meeting will live on.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Make Sense(s) The Power Of Soundscaping Your Meetings, Soundscaping, Event Planning, Event Planners, Strategic Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Make Senses: The Power Of Soundscaping Your Meetings','','publish','open','open','','make-senses-power-soundscaping-meetings','','','2018-02-01 21:25:05','2018-02-01 21:25:05','',0,'https://strategic.events/?p=654',0,'post','',0),(656,1,'2016-04-21 20:21:22','2016-04-21 20:21:22','<h2>Get Attendees Plugged Into You, Not Their Devices</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nIt’s the opening morning of your big meeting. You went to bed at 1 a.m., were up at 5 and likely have three 18-hour days ahead. You’ve been preparing for months for the attendees. You’re the epitome of wired-tired, but it’s worth it. The day is finally here.\r\n\r\nIf you’re strategic and focused on content and not just logistics, you’ve done your homework and are ready for the general session to start. The doors are open, the audience has been seated, and it’s all going fantastically. Then you tear your eyes away from the stage so you can look at the audience and see their attentive faces.\r\n\r\nAll you see is the top of heads. Attendees are on their phones, iPads and even laptops. They’re oblivious.\r\n\r\nIt’s enough to make you scream. The irony is hard to process. Why attend if you have no intention of listening? If the audience is internal (co-workers obligated to be there), why aren’t they interested enough in their company, futures and careers to take in what’s happening onstage?\r\n\r\n<img class=\"alignright wp-image-2533\" title=\"Leave attendees understanding why they were asked to gather, understood what the goals, plans and challenges were for the year ahead and no one suffered any permanent personal or professional injury by being out of touch. Get Attendees Plugged Into You, Not Their Devices\" src=\"https://strategic.events/wp-content/uploads/2016/04/GMYY6JWGJR-300x200.jpg\" alt=\"Leave attendees understanding why they were asked to gather, understood what the goals, plans and challenges were for the year ahead and no one suffered any permanent personal or professional injury by being out of touch. Get Attendees Plugged Into You, Not Their Devices\" width=\"398\" height=\"265\" />Sometimes it’s the speakers’ fault. Content can be dull, production quality can be poor and presentations can be inappropriately long. That’s a different issue. In this scenario, the content, presenters and production are top notch. Attendees don’t know this because they aren’t paying attention. So, I repeat: Why are they plugging in to their gadgets and not your content?\r\n\r\nThe obvious answer: Because they can.\r\n\r\nMy company offers free Wi-Fi in public spaces but password-protects the Internet in meeting rooms. That doesn’t prevent people from checking their phones, but it’s a start. We have the emcee ask people to turn off their cellphones. Another baby step. We stop people from plugging their devices into wall outlets so some can’t log on because their batteries are dead. Again, small step.\r\n\r\nThe real solution has to come from the stage. An executive must tell the audience that until the next break, the general session is an electronics-free zone. I’ve had executives tell people that their phones or devices would be taken if they were seen using them. Then he followed through, which made all the difference. If the ultimatum is issued, it must be enforced. After the first cellphone was taken, no others were seen until break time. Problem solved.\r\n\r\nThe end result? People left understanding why they were asked to gather, understood what the goals, plans and challenges were for the year ahead and no one suffered any permanent personal or professional injury by being out of touch.\r\n\r\n&nbsp;\r\n\r\nWant other ways to engage attendees? Email me for a tip sheet at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Get Attendees Plugged Into You Not Their Devices, Attendees, Phones, Attendees Attention, Events, Meetings, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Get Attendees Plugged Into You, Not Their Devices','','publish','open','open','','get-attendees-plugged-not-devices','','','2018-02-01 21:17:22','2018-02-01 21:17:22','',0,'https://strategic.events/?p=656',0,'post','',0),(659,1,'2016-04-21 20:38:31','2016-04-21 20:38:31','<h2>Budgeting Tips, Guidelines, Pitfalls</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. Ideally, James Rota’s creativity meshes with Christy Lamagna’s strategic thinking to bring a well-rounded approach to events and budgeting tips.\r\n<h3>Budgeting Tips</h3>\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\nCreating a budget is a careful blend of experience and guesswork. As a strategic planner, guesswork — even when based on experience — makes me itchy. So I do all I can to minimize my exposure to the unknown. I’m especially cautious with budgets. Once a bottom line is established, it’s very difficult to receive more funding. Here, then, are my best tips for avoiding a cash shortfall even when you’re budgeting for an event that is a year or more away.\r\n\r\n<img class=\"alignright wp-image-8411\" title=\"Creating a budget is a careful blend of experience and guesswork. As a strategic planner, guesswork — even when based on experience with budgeting tips is easy.\" src=\"https://strategic.events/wp-content/uploads/2016/04/calculator-calculation-insurance-finance-53621-1024x603.jpeg\" alt=\"Creating a budget is a careful blend of experience and guesswork. As a strategic planner, guesswork — even when based on experience — makes me itchy. So I do all I can to minimize my exposure to the unknown. I’m especially cautious with budgets. Budgeting Tips, Guidelines, Pitfalls\" width=\"394\" height=\"232\" />\r\n<ol>\r\n 	<li><strong>Negotiate that the pricing</strong> of food, room rental, AV, etc., is guaranteed at the time of contract signing. If the hotel will not agree, cap how much it can go up for each year between signing and event date. Then put that “worst case” number in your budget. Don’t forget the tax and service charges. It’s a rookie mistake to not realize the prices quoted on menus are without the “++” and one that will strike fear in your heart if you realize it after your budget has been approved.</li>\r\n 	<li><strong>Look to the past year’s budgets</strong> to predict this year’s numbers. For instance, if you go over on your bar tabs, consider going forward with a per-hour rate to avoid overages. Conversely, if your banquet check shows few folks drank, then save dollars with a per-drink pricing structure. Or stick with wine and beer if you find that attendees aren’t drinking hard alcohol, when you’ve offered a full bar.</li>\r\n 	<li><strong>Buy what you don’t need to rent.</strong> If you rent Polycoms on-site, buy one. You’ll save dollars and you can take the rental portion of the charge out of all future budgets. The same holds true with extension cords and power strips. They’re easy to pack and cheap enough to buy on-site if you don’t want to carry or pack them. My team does the same with printers. We donate them at the end of the program, so it’s a windfall to the budget and someone in need.</li>\r\n</ol>\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\nNo one enjoys being blindsided, so keep your eyes open, your guard up and ask as many <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> as you can during pre-planning.\r\n\r\n<img class=\"alignright wp-image-779 size-medium\" title=\"Creating a budget is a careful blend of experience and guesswork. As a strategic planner, guesswork — even when based on experience with budgeting tips is easy.\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-1.32.21-PM-300x213.png\" alt=\"Creating a budget is a careful blend of experience and guesswork. As a strategic planner, guesswork — even when based on experience — makes me itchy. So I do all I can to minimize my exposure to the unknown. I’m especially cautious with budgets. Budgeting Tips, Guidelines, Pitfalls\" width=\"300\" height=\"213\" />It’s great to have beautiful décor and an outstanding band to keep an event alive, but often we overlook costs like power drops in ballrooms and venues. Without this budget line item, you won’t have the “electricity” you need for the lights and sound system.\r\n\r\nAsk questions before signing your contract. The bottom line can suffer if you don’t do your due diligence. Always negotiate the cost of additional meeting space as “if needed,” so that both parties have an agreed upon cost that can be placed in a line item titled “contingency,” versus being at the mercy of the supply and-demand mentality the day you learn your needs have changed.\r\n\r\nDiscuss opportunities for the costs of room deliveries and drops. Often bundling them — for instance, tying together the zip-up jacket with the water bottle in one package — could save on the per-drop price tag. Investigate the venue’s shipping policies and be sure to negotiate those costs in advance. Some venues typically add on a percentage and call it an administrative fee to cover storage and an <a href=\"https://strategic.events/strategic-supplies-inventory/\" target=\"_blank\" rel=\"noopener\">inventory</a> of those items.\r\n\r\nAsk and you shall receive and remember there is beauty in knowledge!\r\n\r\nWant more ideas? Email <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Budgeting Tips, Guidelines, Pitfalls, Budgets, Budgeting, Tips, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Budgeting Tips, Guidelines, Pitfalls','','publish','open','open','','budgeting-tips-guidelines-pitfalls','','','2018-02-01 21:10:59','2018-02-01 21:10:59','',0,'https://strategic.events/?p=659',0,'post','',0),(661,1,'2016-04-22 15:25:17','2016-04-22 15:25:17','<h2>.Events Is Here, But Is Anyone Taking Notice?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nOn June 11, 2014, the generic top-level domain list (gTLD) added a new listing to its options for URL suffixes. Those are the .com, .gov, .net parts of an email. Added to the list was \".events\". When my IT guru told me the news, I immediately asked him to log on to our domain provider’s site and reserve multiple .events URLs for my various companies and future endeavors. I reserved names that were highly desirable and that I imagined would be sought by many.\r\n\r\nFinally my clunky old URL — <a href=\"https://strategic.events/\">www.smeplanners.com</a> — was traded in for the sleek www.strategic.events. Even 15 years ago when I founded Strategic Meetings &amp; Events, “sme.com” was taken. To this day, the folks holding it won’t sell it without a five-figure payment. So I’ve dealt with spelling out my @smeplanners.com email to just about every person I have spoken to on the phone since September 2001. That’s a whole lot of time spent on an otherwise useless effort. So I was thrilled to be on the waiting list for the names, content in the knowledge that I had beaten the masses to the punch.\r\n\r\nI’ve often heard the phrase, “it’s lonely at the top.” I’m living that experience. I never thought that with the number of planners, independent contractors, third-party providers, publications and vendors in the industry that I’d be out here alone. Lonely is one thing. Solitary is another.\r\n\r\n<img class=\"alignright wp-image-6932\" title=\".Events Is Here, But Is Anyone Taking Notice? When my IT guru told me the news, I immediately asked him to log on to our domain provider’s site and reserve\" src=\"https://strategic.events/wp-content/uploads/2016/04/EVENTS-og-1024x508.png\" alt=\"On June 11, 2014, the generic top-level domain list (gTLD) added a new listing to its options for URL suffixes. Those are the .com, .gov, .net parts of an email. Added to the list was &quot;.events&quot;. .Events Is Here, But Is Anyone Taking Notice?\" width=\"410\" height=\"203\" />Not only are people in general completely unaware of the new gTLD, many sites won’t accept the information as a valid address. Perhaps that’s because no one is talking about it. I’m not sure why this news hasn’t made more of a splash. I thought it was a big deal when I found out. I was so proud to be at the front of the line. Had I looked over my virtual shoulder I would have realized there was no line.\r\n\r\nNow, instead of sharing conversation with fellow “.event-ers,” I’m spending a tremendous amount of time explaining that I did not forget the .com in my information and that it has been replaced by .events. I then confirm that, yes, I am serious and yes, it’s a legitimate address. So I’m still spending more time than ideal on the phone discussing and explaining my email and URL information. I take comfort in that at least now the conversation makes me feel cool.\r\n\r\nSo, let’s get some traction and let the world know we’ve got a domain of our own. Log on to your preferred domain provider (Google it if you don’t have one) and register today. It’s inexpensive, it takes only a moment to do, and conversion is relatively easy. Not to mention you will likely get your first choice. If you’ve looked for a .com address in the past several years, you know that isn’t easy to do. Please join me in the .events world sooner than later. It’s lonely out here. When you do, email me your new URL, and I’ll visit your site.\r\n\r\nYou can find me at Christy.Lamagna@strategic.events or on twitter <a href=\"https://twitter.com/SMEChristy\">@SMEChristy</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: .Events Is Here But Is Anyone Taking Notice,  Strategic Planners, Strategic Planner, Strategic Planning, Event Planning, Event Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','.Events Is Here, But Is Anyone Taking Notice?','','publish','open','open','','events-anyone-taking-notice','','','2018-02-01 21:07:00','2018-02-01 21:07:00','',0,'https://strategic.events/?p=661',0,'post','',0),(663,1,'2016-04-22 15:55:55','2016-04-22 15:55:55','<h2>Short On Decor Money? Creative Tips for Event Lighting</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nHave you heard people say they’re a right-brain or left-brain thinker? Right-brainers tend to be creative and instinctual, left-brainers analytical and logical. That’s how Beauty &amp; the Brain was born. Ideally, James Rota’s creativity meshes with Christy Lamagna’s <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">strategic thinking</a> to bring a well-rounded approach to events, utilizing decor money, and these creative tips for event lighting.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Brain</strong></span>\r\n\r\n<img class=\"alignright wp-image-1976 size-medium\" title=\"One of the most transformative decor items in a strategic planners’ arsenal is lighting. Well-designed lighting can accomplish almost any decor goal. With these creative tips and an event lighting designer from your production team, you’re on your way to understanding the power of lighting. Short On Decor Money?\" src=\"https://strategic.events/wp-content/uploads/2016/04/YF7YOYCMKN-300x200.jpg\" alt=\"One of the most transformative decor items in a strategic planners’ arsenal is lighting. Well-designed lighting can accomplish almost any decor goal. With these creative tips and an event lighting designer from your production team, you’re on your way to understanding the power of lighting. Short On Decor Money?\" width=\"300\" height=\"200\" />One of the most transformative decor items in a <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">strategic planners’</a> arsenal is lighting. Well-designed lighting can accomplish almost any decor goal. With a little creativity and a knowledgeable lighting designer from your production team, you’re on your way to understanding the power of lighting and how to use it. Some tips:\r\n<ul>\r\n 	<li><strong>Make a room look larger:</strong> Put uplights in the corners. You can also throw lights on the ceiling to brighten it. Both give the illusion of space.</li>\r\n 	<li><strong>Add texture to a “flat” room:</strong> Scatter-pattern gobos are fantastic. Gobos (template slotted inside or placed in front of a lighting source) come in endless designs and can be customized, so you are limited only by your imagination. Gobos are inexpensive, reusable and great attention-getters.</li>\r\n 	<li><strong>Make a sterile or blank room feel warmer:</strong> Use a warm color gel over uplights. Amber is a great starting point. It’s rich and warm without being too dark.</li>\r\n 	<li><strong>Personalize a room to your theme or brand:</strong> Using LEDs or gels to match the colors of your theme or logo add instant pizazz with very little effort.</li>\r\n 	<li><strong>Highlight centerpieces, auction items or other significant objects:</strong> Use pin spots. These tiny lights are focused on a single object. Their precise beam brings attention to the item without making the entire area itself overly bright.</li>\r\n 	<li><strong>Lighting an unusual or out-of-the way spot:</strong> Use wireless LEDs. They are portable and can be programmed to change color throughout the night.</li>\r\n</ul>\r\nWant more ideas or talk more about these? Use the comment section below or email <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>From the Beauty</strong></span>\r\n\r\n“… and on the third day there was light” ... and it has changed the course of life ever since.\r\n\r\nLighting is instrumental in bringing any space to life. The jewelry industry, in fact, wouldn’t be where it is today if it didn’t use overhead lighting to make products pop, sparkle and look expensive.\r\n\r\n<img class=\"alignleft wp-image-3932 size-medium\" title=\"One of the most transformative decor items in a strategic planners’ arsenal is lighting. Well-designed lighting can accomplish almost any decor goal. With these creative tips and an event lighting designer from your production team, you’re on your way to understanding the power of lighting. Short On Decor Money?\" src=\"https://strategic.events/wp-content/uploads/2016/04/TZLR12L2TL-300x200.jpg\" alt=\"One of the most transformative decor items in a strategic planners’ arsenal is lighting. Well-designed lighting can accomplish almost any decor goal. With these creative tips and an event lighting designer from your production team, you’re on your way to understanding the power of lighting. Short On Decor Money?\" width=\"300\" height=\"200\" />As an event designer, there’s no other tool in my toolbox that offers me the ability to transform a room more. Dollar for dollar this is money well spent. Lighting isn’t an inexpensive option, but it can make a huge difference in the look and feel of an event. Make sure that you set aside at least 25 percent of your décor <a href=\"https://strategic.events/crafting-substantive-budgets-future-now/\" target=\"_blank\" rel=\"noopener\">budget</a> for lighting.\r\n\r\nHere’s how lighting can transform a room. Color evokes emotions and changes our moods. Red, orange and yellow are warm colors. They can make attendees feel warm and comfortable or angry and hostile. It’s all in how they’re used. Did you know that blue, purple and greens often are used as a backdrop gel color for summits, sales meetings and high-profile events because they have a calming, spiritual, mysterious effect? These “cool” hues are most associated with trust and tradition. Be careful, though. Some variations also prompt feelings of sadness or indifference.\r\n\r\nI learned from working with Elizabeth Taylor, yes, the Elizabeth Taylor. Whenever she was being lit, it was mandatory to use “Bastard Amber Gels” on the lighting fixture so that her skin would look its most radiant. Try it, it works. Remember there is beauty in knowledge!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Short On Décor Money Let There Be Light, Décor Money, Event Décor, Event Decoration, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Short On Decor Money? Creative Tips for Event Lighting','','publish','open','open','','decor-money-creative-tips-event-lighting','','','2018-02-01 20:59:29','2018-02-01 20:59:29','',0,'https://strategic.events/?p=663',0,'post','',0),(665,1,'2016-04-22 16:22:18','2016-04-22 16:22:18','<h2>How To Handle Interoffice Power Struggles</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI have no tolerance for drama. I try not to create it and try even harder to avoid others’ displays of it. There are situations in life we have to work through, however, no matter how hard we try to prevent them. Workplace drama including interoffice power struggles is one of those.\r\n\r\n<img class=\"alignleft wp-image-2575\" title=\"I have no tolerance for drama. I try not to create it and try even harder to avoid others’ displays of it. There are situations in life we have to work through, however, no matter how hard we try to prevent them. How To Handle Interoffice Power Struggles\" src=\"https://strategic.events/wp-content/uploads/2016/04/171114879-300x200.jpg\" alt=\"I have no tolerance for drama. I try not to create it and try even harder to avoid others’ displays of it. There are situations in life we have to work through, however, no matter how hard we try to prevent them. How To Handle Interoffice Power Struggles\" width=\"362\" height=\"241\" />Inherently, planners are leaders. We take charge, think on our feet, are confident and provide insightful, solid suggestions to problems of all shapes and sizes. That makes us wonderful assets to clients. The challenge is when you put a bunch of people with those attributes in a room together. As you know, chaos can ensue. No one wants to follow. Everyone wants his/her idea to be the one executed and to drive the process. We are inherently ambitious, so we’re all likely vying for the next promotion available.\r\n\r\nIf we weren’t all these things, we wouldn’t be good at our jobs. But being good at our jobs is irrelevant if we can’t get along with our teammates. You may be thinking that what you need to do is teach everyone else to follow you because you’re not the one with the problem. For now, let’s go with that premise. Even if the only idea truly worth considering is yours, take a breath and read on.\r\n<h3>Interoffice Power Struggles</h3>\r\n<span style=\"text-decoration: underline;\"><strong>3 Tips to Consider</strong></span>\r\n<ol>\r\n 	<li><strong>You need to listen to what’s being said.</strong> All too often we’re guilty of waiting for our turn to speak instead of truly hearing what’s being said. Your co-worker’s idea might or might not be brilliant, but it might have kernels of wisdom. Give it a chance before passing judgment.</li>\r\n 	<li><strong>Be willing to explore ideas with which you don’t agree. </strong>Sometimes talking an idea all the way through can lead to an unexpected place. You might have a “eureka” moment. Have you ever discovered a great shop or restaurant after you took a wrong turn? Keep that in mind, and explore conversations with the same frame of mind.</li>\r\n 	<li><strong>Good leaders make others feel valuable.</strong> Acknowledge their contributions. Don’t tear them down. It makes you look bad, erodes trust and creates tension.</li>\r\n</ol>\r\n<span style=\"text-decoration: underline;\"><strong>3 Defusing Techniques</strong></span>\r\n\r\nIf the drama stems from someone else taking your ideas, try these solutions:\r\n<ol>\r\n 	<li><strong>Copy other people on your emails.</strong> It makes it harder to lay claim to something that doesn’t belong to you if you have an audience.</li>\r\n 	<li><strong>Recap ideas in follow-up emails.</strong> For instance, “When we spoke yesterday, I suggested we do this. I wanted to follow up on pursuing that course of action.” Once again, copy others, even if it’s your boss’ boss.</li>\r\n 	<li><strong>Thank the person for finding value in your concept.</strong> Tell him/her that you look forward to teaming up. If you’re silent about the problem, you’re sending the message that what was done is OK and that you’re going to let the behavior continue.</li>\r\n</ol>\r\nIt takes a tremendous amount of energy to be unhappy. What’s worse is that the tension escalates until something gives. Make sure that it’s not your job, reputation or career that collapses under that pressure.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: How To Handle Interoffice Power Struggles, Office, Power Struggles, How To, Leadership, Management, Team Management, Event Planning, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','How To Handle Interoffice Power Struggles','','publish','open','open','','handle-interoffice-power-struggles','','','2018-02-01 20:56:19','2018-02-01 20:56:19','',0,'https://strategic.events/?p=665',0,'post','',0),(667,1,'2016-04-22 17:32:58','2016-04-22 17:32:58','<h2>100 People In 100 Days And Thousands Of Stories</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<img class=\"alignright wp-image-769 size-medium\" title=\"Humans are such interesting creatures. No two lives are identical. Our unique stories define, shape and guide us, yet we spend little time acknowledging these intricate moments and experiences. 100 People In 100 Days — And Thousands Of Stories\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-1.20.11-PM-296x300.png\" alt=\"Humans are such interesting creatures. No two lives are identical. Our unique stories define, shape and guide us, yet we spend little time acknowledging these intricate moments and experiences. 100 People In 100 Days — And Thousands Of Stories\" width=\"296\" height=\"300\" />Humans are such interesting creatures. No two lives are identical. Our unique stories define, shape and guide us, yet we spend little time acknowledging these intricate moments and experiences. Perhaps we’re too busy to slow down and share our stories. Perhaps since so few seem interested in listening, we just move forward.\r\n\r\nThe result: missed opportunities. For individuals, the opportunity is for introspection and discovering ways to live fuller lives. For those around us, it’s an opportunity to have meaningful conversations and enjoy all that comes with them.\r\n\r\nWe meet hundreds of people but know precious few. We have stopped seeking or have completely forgotten the irreplaceable feeling of that internal “click” when we truly connect with another person.\r\n\r\nI like the “click.” I’m fascinated by what others can teach me. I want to hear their stories. So a few months ago I decided to meet 100 people in 100 days. I hit a few bumps, but overall the plan worked and I’m better for the effort. I’m sharing three of my stories in hopes of inspiring you to create and share your own.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Tommy</strong></span>\r\nI met Tommy while waiting for a delayed flight. He created a company that blends his love of sports, networking and coaching. Tommy follows his passion nationwide and makes a wonderful living. His strategic vision, professionalism and business approach echo mine, but his approach is with a sports mentality, which is completely alien to me. It was as if I saw someone else wearing my clothes. Everything he said was so familiar yet all so different. I learned more from that conversation than I can quantify. Best flight delay I’ve had in a long time.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Marci</strong></span>\r\nI’ve seen Marci in passing for a decade. Occasions to speak have presented themselves countless times. Each time, I actively ignored them. My 100 in 100 inspired me to change that. Marci is the anthesis of me. The mere idea of talking to her made me uncomfortable. It turn out that under all the external noise lies a creative genius with a warm heart and a beautiful outlook.\r\n\r\nThrough her generosity, I have met dozens of people who have shared stories of their own. Outwardly, Marci and I still have nothing in common, yet we’ve become wonderful friends. Our new friendship reminds me that opportunity lies behind apprehension and fear.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>George</strong></span>\r\n\r\n<img class=\"alignleft wp-image-770 size-medium\" title=\"Humans are such interesting creatures. No two lives are identical. Our unique stories define, shape and guide us, yet we spend little time acknowledging these intricate moments and experiences. 100 People In 100 Days — And Thousands Of Stories\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-1.20.31-PM-300x230.png\" alt=\"Humans are such interesting creatures. No two lives are identical. Our unique stories define, shape and guide us, yet we spend little time acknowledging these intricate moments and experiences. 100 People In 100 Days — And Thousands Of Stories\" width=\"300\" height=\"230\" />George and Lori Gonzales-George is a soft-spoken, humble man with a spark in his eye that begets his quiet manner. I met him at a conference and set out to hear his story. George invented a new approach to medicine that changes people’s lives without drugs or surgery. His inspiration came when his wife was injured and was told that as a result, she would not walk or be able to have children.\r\n\r\nModern medicine left it at that. George was unwilling to do the same. He set to work and Quantum Neurology was born. I’m working with George to get his message out so he can share his brilliance. I’ve experienced the power of Quantum Neurology firsthand and can’t even begin to describe its healing power. George is the embodiment of so much love, warmth and goodness that whenever I’m with him I feel better. I can’t imagine a time when I didn’t know him and am so glad that this is no longer the case.\r\n\r\nI have 97 <a href=\"https://strategic.events/meeting-100-new-people-100-days-join/\">more</a> stories. Not all were fascinating but each was worth the time. I’m going to continue the process and capture the stories for a book I’m writing. If you’d like to be a part of it, email me at <a href=\"https://Christy.Lamagna@strategic.events\">Christy.Lamagna@strategic.events</a>. Or take your own 100 in 100 challenge, or 10 in 10. Let me know how it goes. I’d like to hear your story!\r\n\r\n&nbsp;\r\n\r\n<em>Tags: 100 People In 100 Days And Thousands Of Stories, Networking, Business, Stories, Success Stories, Career Networking, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','100 People In 100 Days — And Thousands Of Stories','','publish','open','open','','100-people-100-days-thousands-stories','','\nhttps://strategic.events/meeting-100-new-people-100-days-join/','2018-01-31 22:32:37','2018-01-31 22:32:37','',0,'https://strategic.events/?p=667',0,'post','',0),(669,1,'2016-04-22 17:40:49','2016-04-22 17:40:49','<h2>Help Me Help You: Etiquette And Mentors</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI recently had dinner with someone who asked if I’d mentor her. She lamented that few people are willing to assist as mentors to those seeking to advance their careers. While I felt her pain, I felt the pain of those who turned her down even more. Help me help you and read on. If you’re struggling to find a mentor, it may be due to what I call “mentor fatigue.”\r\n\r\nLast year I spent more than 125 hours mentoring. Along the way I experienced a multitude of challenges caused by the very people I was helping, each one threatening to chip away at my goodwill. I’m sharing in an effort to preserve the invaluable mentor/mentee system. If you’re seeking a mentor, please keep these things in mind.\r\n<h3>Etiquette And Mentors</h3>\r\n<span style=\"text-decoration: underline;\"><strong>In the beginning</strong></span>\r\n\r\n<img class=\"alignright wp-image-766 size-medium\" title=\"I recently had dinner with someone who asked if I’d mentor her. She lamented that few people are willing to assist as mentors to those seeking to advance their careers. While I felt her pain, I felt the pain of those who turned her down even more. Help Me Help You: Etiquette And Mentors\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-28-at-1.18.19-PM-300x178.png\" alt=\"I recently had dinner with someone who asked if I’d mentor her. She lamented that few people are willing to assist as mentors to those seeking to advance their careers. While I felt her pain, I felt the pain of those who turned her down even more. Help Me Help You: Etiquette And Mentors\" width=\"300\" height=\"178\" />Asking to “pick someone’s brain” seems a reasonable request. The person you’re asking has likely been asked the same question many times before. Few of us find ourselves with too many free hours to fill. Every meeting is an investment of time, so offer to buy dinner, donate to the person’s favorite charity or buy them a gift certificate as a thank you. All too often the asker doesn’t consider the value of the information being sought or the time it takes to share it. If you’re told that it’s not necessary, do it anyway. Rarely is being generous a bad thing.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Once a call/meeting is confirmed</strong></span>\r\n<ol>\r\n 	<li>Have your resume and cover letter ready. Make sure they are error free. Typos are instant credibility killers.</li>\r\n 	<li>Conduct yourself professionally even if you’re not yet employed. If you’re meeting in person, dress appropriately. Always call or show up on time. Running late is not an option.</li>\r\n 	<li>Do your research on the person you’re meeting. Don’t waste time asking <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> you can find answers to online.</li>\r\n 	<li>Come prepared with questions specific to your career goals or about how the person you’re speaking with achieved success.</li>\r\n 	<li>Send a thank-you note. If you really want to impress, hand write it.</li>\r\n 	<li>Send a status update email when you land a job or accomplish a goal you discussed.</li>\r\n 	<li>Unless the call/meeting is specifically to discuss revamping your resume, do not ask for help rewriting it. Focus on the particular expertise of the person you’re meeting.</li>\r\n 	<li>It’s natural to want to continue the conversation. Keep your requests for follow-ups realistic.</li>\r\n 	<li>Understand that when someone asks to be paid for their advice that they are asking you to make the same investment in your future as you’re asking of them. If it’s not worth it to you to spend X dollars to advance your career, it’s not fair to want someone else to donate their time.</li>\r\n 	<li>Pay it back. When you get to your desired career level, or as you move up, remember those who helped you and share your expertise with those who admire and respect you. Giving back is an incredibly rewarding experience … until you get mentor fatigue.</li>\r\n</ol>\r\n&nbsp;\r\n\r\nLooking for a mentor? Are you a mentor with additional tips to share? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>. I welcome your feedback. Want to connect quickly? Chat with Christy on Twitter at <a href=\"https://twitter.com/SMEChristy\">@SMEChristy</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Help Me Help You Etiquette And Mentors, Mentoring, Mentors, Mentor, Career, Success, Networking, Career Networking, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Help Me Help You: Etiquette And Mentors','','publish','open','open','','help-me-help-you-etiquette-mentors','','','2018-01-31 22:18:12','2018-01-31 22:18:12','',0,'https://strategic.events/?p=669',0,'post','',0),(671,1,'2016-04-22 17:56:30','2016-04-22 17:56:30','<h2>A Strategic Planner\'s Best Friend - Tracking Spend (Truly)</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nIn today’s environment, a firm grip on how to handle budgets is vital. Meeting and event <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">planners</a> are constantly challenged to do more with less. Executives are taking a critical eye to event budgets and how planners are tracking spend. Plus, we’re in a seller’s market with prices on the rise.\r\n\r\nThis is a lot to navigate and it can be intimidating. The financial aspect of our jobs isn’t easy and it isn’t one that comes naturally to everyone. But we’re all expected to do it and do it well.\r\n\r\n<img class=\"alignleft wp-image-762 size-medium\" title=\"A firm grip on how to handle budgets is vital. Meeting and event planners are constantly challenged to do more with less. Executives are taking a critical eye to event budgets and how planners are tracking spend. Plus, we’re in a seller’s market with prices on the rise. A Planner\'s Best Friend - Tracking Spend\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.31.58-PM-276x300.png\" alt=\"A firm grip on how to handle budgets is vital. Meeting and event planners are constantly challenged to do more with less. Executives are taking a critical eye to event budgets and how planners are tracking spend. Plus, we’re in a seller’s market with prices on the rise. A Planner\'s Best Friend - Tracking Spend\" width=\"276\" height=\"300\" />With that said, the number of planners who avoid budgets because they\'re uncomfortable navigating Excel, creating estimates for programs that have not yet been booked or have a general dislike for math is sizable. I’ve heard, “I am a planner not an accountant” or words like that more times than I can count. For many of us, math takes us back to that moment in school where we stood at the board, paralyzed, while the entire class waited for us to answer what X equaled.\r\n\r\nThose experiences leave a scar. But the truth is we have a responsibility to be the fiscal managers and overseers of our programs. We need to know how to leverage, control and track funds with precision. For many of us, that’s not even something we do in our personal lives. If our own money management is daunting, how can we possibly tackle it competently on a larger scale for work?\r\n\r\nThis question is important enough to dedicate time to answer. This is one of several articles designed to help you tackle both your personal and professional spend like a pro. Along the way we’ll look at building new spending habits; learning to save and making it fun; tackling work budgets, along with pitfalls and tips; and how to create budget estimates years in advance. Look for these columns on Mondays.\r\n\r\nAlong the way your questions and feedback are encouraged, so email me — <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a> — at any point and become part of the conversation.\r\n\r\nFocusing on our personal financial health is the best place to start. Do you have a realistic understanding of how much money you spend in a week? Although many of us initially answer “yes,” the reality is that with just a bit of research, the real answer may surprise us.\r\n\r\n<img class=\"alignright wp-image-764 size-medium\" title=\"A firm grip on how to handle budgets is vital. Meeting and event planners are constantly challenged to do more with less. Executives are taking a critical eye to event budgets and how planners are tracking spend. Plus, we’re in a seller’s market with prices on the rise. A Planner\'s Best Friend - Tracking Spend\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.31.12-PM-300x300.png\" alt=\"A firm grip on how to handle budgets is vital. Meeting and event planners are constantly challenged to do more with less. Executives are taking a critical eye to event budgets and how planners are tracking spend. Plus, we’re in a seller’s market with prices on the rise. A Planner\'s Best Friend - Tracking Spend\" width=\"300\" height=\"300\" />If you want to embrace, not avoid budgets and all things financial, partner with me for the next few weeks. Together we’ll unravel the mysteries of budgeting. All the activities are easy to do and require a minimal amount of time and effort. The first step is investing in the process. Make the decision to embark on a simple, yet life-changing journey. Commit to the next few weeks of tasks and steps. Complete this process and you’ll be thanking yourself all the way to the bank.\r\n\r\nTo start, complete this simple exercise. Grab a pen. Take a moment to estimate what you believe you spend each week. Write it down. Don’t analyze it, just write down your general estimate. Starting tomorrow, track every cent you spend for the next seven days.\r\n\r\nWe buy things on our phones while waiting for appointments, online while on a conference call (admit it!) or just randomly throughout the day by swiping our debit cards. This is a commitment to track that spend. You’re not going to master your finances unless you do, so make the effort.\r\n\r\nCreate an Excel spreadsheet and enter your daily spend and what the money was used for each day. That’s it. Check back with me next week and we’ll take it from there. See you next Monday.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: A Strategic Planner\'s Best Friend Tracking Spend, Saving, Tracking Spend, Money, Budgets, Budgeting, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','A Strategic Planner\'s Best Friend - Tracking Spend (Truly)','','publish','open','open','','strategic-planners-best-friend-tracking-spend','','','2018-01-31 22:09:21','2018-01-31 22:09:21','',0,'https://strategic.events/?p=671',0,'post','',0),(673,1,'2016-04-22 19:43:30','2016-04-22 19:43:30','<h2>Hmmm... Where Does All The Money Go?</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nIf you didn’t read last Monday’s article on budgeting and fiscal responsibility, and you want to become master of your personal and professional finances, click <a href=\"https://strategic.events/planners-best-friend-tracking-spend-truly/\">here</a>, catch up and then come back and find out the answer to the question: where does all the money go? Without the first article this one doesn’t have as much meaning. I’ll wait for you.\r\n\r\n&nbsp;\r\n\r\n<img class=\"alignright wp-image-760 size-medium\" title=\"If you didn’t read last Monday’s article on budgeting and fiscal responsibility, and you want to become master of your personal and professional finances, click here, catch up and then come back and find out the answer to the question: where does all the money go?\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.24.48-PM-300x210.png\" alt=\"If you didn’t read last Monday’s article on budgeting and fiscal responsibility, and you want to become master of your personal and professional finances, click here, catch up and then come back and find out the answer to the question: where does all the money go?\" width=\"300\" height=\"210\" />Now, pull out your Excel grid. Make sure you tallied not just your total spend, but what you put your dollars toward. First question: How close was your top-of-the head guestimate to the actual figure? Second question: When you reviewed where your dollars were going, were you surprised? Sometimes we’re completely unaware of something until we pay closer attention.\r\n\r\nFor some, the data may unlock the mystery as to why we can’t lose those extra 10 pounds. Starbucks, with whip, anyone? For others, seeing how much is spent on cigarettes each week is motivation enough to quit. For others it isn’t where the money was spent, but the sheer total that gives a reason to pause.\r\n\r\nIf you weren’t pleased with what you learned, read on. If you’re on track with how much you spend and what you spend it on, keep reading anyway. Learning one new thing a day is all it takes to achieve personal growth.\r\n\r\nOK, for those of you unhappy with where your dollars go, take a moment to analyze the spend. Is there an alternative readily available? Think coupons, brown bagging, indulging every other day on what’s now a daily habit, etc. If your spend is on an essential item, like gas, check the air pressure in your tires because improperly inflated tires reduce gas mileage. Pay with cash at certain stations and get a small discount, car pool, have a friend drive, obey the 55 mph speed limit, which was created in part to maximize gas mileage. There are thousands of money-saving tips and tricks out there. Google it. You might be amazed at how many easy solutions await you.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Next steps</strong></span>\r\n\r\nRepeat the exercise for a second week. This time, tally your spend at the end of each day as well as at the end of the week. Keep track of what you’re buying and if you really want to learn something, document what you were feeling when you made the purchase. (Rushed, sad, happy, lonely, starving, angry. Whatever comes to mind.)\r\n\r\nWrite down your target total spend. If you were unhappy with last week’s figure, what would be a more appropriate number? If you were happy with last week’s number, challenge yourself to reduce the total spend by either an overall percentage or a dollar amount and write that down.\r\n\r\nGo forth and spend, looking forward to next week’s check-in. I bet that something interesting will take place when you revisit your next set of numbers.\r\n\r\n&nbsp;\r\n\r\nWant to ask a question, comment or just join the conversation? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>. I’d love to hear from you.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Hmmm Where Does All The Money Go, Saving, Money Go, Budgets, Budgeting, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Hmmm... Where Does All The Money Go?','','publish','open','open','','hmmm-money-go','','\nhttp://dev.smeplanners.com/planners-best-friend-tracking-spend-truly/','2018-01-31 21:51:43','2018-01-31 21:51:43','',0,'https://strategic.events/?p=673',0,'post','',0),(677,1,'2016-04-22 19:48:55','2016-04-22 19:48:55','<h1>Save It For Later</h1>\r\n<h2>Mindfulness Is The Key To Smart Spending</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nIf you didn’t read my previous articles — on tracking <a href=\"https://strategic.events/planners-best-friend-tracking-spend/\" target=\"_blank\" rel=\"noopener noreferrer\">spend</a> and determining where your <a href=\"https://strategic.events/hmmm-money-go/\" target=\"_blank\" rel=\"noopener noreferrer\">money</a> goes — and you want to master your personal and professional finances, catch up, and then pick up below. Without them, this one on the key to smart spending has less meaning.\r\n\r\n<strong>Smart Spending</strong>\r\n\r\nMy hunch is your spending went down during Week 2 of our experiment, and that you hit or were close to your targeted, lower spend. The simple act of creating a goal and writing it down doubles your odds of achieving it. Because you probably weren’t paying close attention to your spending before this, chances are you saw a positive difference.\r\n\r\nLet\'s take a deeper look at your spending habits. Is there a correlation between days of the week and the amount you spend? If so, why is that? Perhaps on Mondays your schedule is hectic and you have to eat on the run. Perfect opportunity to brown-bag it. Or, swap out the burger and fries for a slice of pizza. Just as quick and likely less expensive.\r\n\r\nDid you see a spike in spending on Friday and/or Saturday night? Do you have a habit of offering to pay for the first (and second) round of drinks? Next time you go out, let someone else pick up the tab and silently toast the money you saved.\r\n\r\n<img class=\"alignleft wp-image-757\" title=\"If you didn’t read my previous articles — on tracking spend and determining where your money goes — and you want to master your personal and professional finances, catch up, and then pick up below. Without them, this one on smart spending has less meaning. Save It For Later: Mindfulness Is The Key To Smart Spending\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.21.38-PM-300x238.png\" alt=\"If you didn’t read my previous articles — on tracking spend and determining where your money goes — and you want to master your personal and professional finances, catch up, and then pick up below. Without them, this one on smart spending has less meaning. Save It For Later: Mindfulness Is The Key To Smart Spending\" width=\"303\" height=\"241\" />Perhaps you worked late one night; so, you slept in a bit later the next day and rushed out the door without eating breakfast. Whammo! Eight dollars on coffee and a muffin that you could have avoided if you had gotten up 15 minutes earlier or packed a banana or muffin from the grocery store.\r\n\r\nDid you notice any correlation between your moods and your spending? Some of us shop when we’re bored. Some of us do it to make ourselves feel better. Some do it to get back at someone who made us feel inadequate, as in, “I’ll show you. I’m worth all this and more.” Pay attention to when you spend and why you spend. This awareness opens the door for different behavior.\r\n\r\nThe goal isn’t to stop spending altogether. It’s unrealistic and it’s bad for the economy. The goal is to be mindful of what you buy and how you feel after making the purchase. Sometimes we don’t use what we bought while upset because it reminds us of the fight we had that prompted us to buy it in the first place. Or we buy junk food to make ourselves feel better when we’re sad, and then get sad because our clothes don’t fit. So we eat more and then have to buy new clothes to boot. It’s healthier and cheaper to gain some perspective, lose some weight and shed some bad habits while you’re at it.\r\n\r\nYou saw how easy it is to identify behavior and take steps to change it. Let’s take it a step further. Note: A profound life change awaits. Take this advice and your life will never be the same. I promise.\r\n\r\nNext, I’ll show you a lot of painless ways to save and how to create your own financial road map with savings goals and a plan for getting there. See you next Monday.\r\n\r\n&nbsp;\r\n\r\nWant to share your experience tracking your spend or ask a question? Email me at: <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Save It For Later Mindfulness Is The Key To Smart Spending, Saving, Budgets, Budgeting, Smart Spending, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Save It For Later: Mindfulness Is The Key To Smart Spending','','publish','open','open','','mindfulness-key-to-smart-spending','','','2018-02-21 14:43:36','2018-02-21 14:43:36','',0,'https://strategic.events/?p=677',0,'post','',0),(679,1,'2016-04-22 19:56:59','2016-04-22 19:56:59','<h2>Show Me The Money! 4 Easy Ways To Save Your Cents</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis six-part series looks at personal and professional spending for planners money. If you need to catch up, please follow these links.\r\n\r\n<strong><a href=\"https://strategic.events/strategic-planners-best-friend-tracking-spend\" target=\"_blank\" rel=\"noopener\">Week 1</a>:</strong> A planner’s friend: Tracking spend\r\n<strong><a href=\"https://strategic.events/hmmm-money-go/\" target=\"_blank\" rel=\"noopener\">Week 2</a>:</strong> Where does all the money go?\r\n<strong><a href=\"https://strategic.events/mindfulness-key-to-smart-spending\" target=\"_blank\" rel=\"noopener\">Week 3</a>:</strong> Mindfulness is the key to smart money\r\n<strong>This week:</strong> Show me the money!\r\n<h3>Show me the money!</h3>\r\n<img class=\"alignright wp-image-756\" title=\"This six-part series looks at personal and professional spending for planners money. The peace of mind that comes from knowing you can withstand a major financial hit is huge. Save for a hurricane, not just a rainy day. Put some money aside. Show Me The Money! 4 Easy Ways To Save Your Cents\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.14.58-PM-300x136.png\" alt=\"This six-part series looks at personal and professional spending for planners money. The peace of mind that comes from knowing you can withstand a major financial hit is huge. Save for a hurricane, not just a rainy day. Put some money aside. Show Me The Money! 4 Easy Ways To Save Your Cents\" width=\"364\" height=\"165\" />When I was in my 20s, I walked into my parents’ house with an armful of shopping bags. My dad looked at my bounty and said, “Chris, has it ever occurred to you to save some of your money?”\r\n\r\nActually, it hadn’t.\r\n\r\nIt seemed like an obvious question once he threw it out there, but before that moment, I viewed money in a way that echoed the old Dorito’s commercial: “Crunch all you want, we’ll make more.” I just substituted “spend” for “crunch.” It was a system that worked for me.\r\n\r\nIn that moment, my dad opened a door I had never noticed. I opened a savings account the next day. Having a savings account felt very “established.” I had a checking account, of course. How else could I pay my credit card bills? But somehow a savings account was a milestone into adulthood.\r\n\r\nThe peace of mind that comes from knowing you can withstand a major financial hit is huge. My motto? Save for a hurricane, not just a rainy day. Put some money aside. See how you feel when you see the total go from two figures to three. Then four. Imagine it being six or seven figures. It’s attainable. You can start today.\r\n\r\nLet’s focus first on free money. If your employer offers a 401k plan, use it. If it offers a contribution of any kind, take full advantage, so if you save for your retirement, they kick in extra money. When you’re in your 20s, it seems as if you can’t possibly live without that small percentage you’re putting away. The tips and tricks I’m going to give you will make up for that money and then some. Keep reading. There’s money hidden in these paragraphs.\r\n\r\nEnroll in a “keep the change” or equivalent program at your bank. It takes any money you spend on your debit card and automatically puts the change in your savings account. If your purchase is $9.50, $10 will be deducted and 50 cents goes to your savings account. It’s painless and it adds up.\r\n\r\neBates. For reasons I don’t fully understand, if you create an account at ebates.com you get a percentage of your total spend back at qualifying stores. Every quarter you get a check. Tons of stores are included and on holidays the return percentage often increases. I’ve gotten as much as 15 percent back, and that’s before using any sales or promo codes for the store itself. There’s no limit to how much you can get back. If you refer friends, you get more money. Crazy easy. I just got a check for about $100. Cha-ching.\r\n\r\nStore receipt savings. Many store receipts now tally how much you saved after making a purchase. Transfer that amount, or even half of it, to your savings account. If you do it right, the more you spend the more you save. Literally!\r\n\r\nCredit card savings. Look at the cards you use. If you don’t get cash back or miles, switch cards. Google “best credit card programs” and find a card that works for you. Most are either free for the first year or for the life of the card. If it’s only free for a year, cancel at 11 months and get a new one. This also lets you take advantage of the copious new customer promotions that are offered.\r\n\r\nThere are endless ways to save money. Many apps, articles, books and webinars are free. Make it a game. Find what works for you and do it. Share your favorite money saving tricks, and I’ll share them. Email me at <a href=\"mailto:Christy.lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Show Me The Money 4 Easy Ways To Save Your Cents, Saving, Save Money, Money, Budgets, Budgeting, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Show Me The Money! 4 Easy Ways To Save Your Cents','','publish','open','open','','show-money-4-easy-ways-save-cents','','http://dev.smeplanners.com/planners-best-friend-tracking-spend-truly/\nhttp://dev.smeplanners.com/hmmm-money-go/\nhttp://dev.smeplanners.com/save-later-mindfulness-key-smart-spending/\nhttps://strategic.events/hmmm-money-go/\nhttps://strategic.events/save-later-mindfulness-key-smart-spending/','2018-01-31 22:09:46','2018-01-31 22:09:46','',0,'https://strategic.events/?p=679',0,'post','',0),(682,1,'2016-04-22 21:28:37','2016-04-22 21:28:37','<h1>Corporate Event Budgets</h1>\r\n<h2>Do It Like A Pro</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis six-part series looks at personal and professional spending for planners involving corporate event budgets. If you need to catch up, please follow these links.\r\n\r\n<strong><a href=\"https://strategic.events/strategic-planners-best-friend-tracking-spend\" target=\"_blank\" rel=\"noopener\">Week 1</a>:</strong> A planner’s friend: Tracking spend\r\n<strong><a href=\"https://strategic.events/hmmm-money-go/\" target=\"_blank\" rel=\"noopener\">Week 2</a>:</strong> Where does all the money go?\r\n<strong><a href=\"https://strategic.events/mindfulness-key-to-smart-spending\" target=\"_blank\" rel=\"noopener\">Week 3</a>:</strong> Mindfulness is the key to smart money\r\n<strong><a href=\"https://strategic.events/show-money-4-easy-ways-save-cents/\" target=\"_blank\" rel=\"noopener\">Week 4</a>:</strong> Show me the money!\r\n<strong>This week:</strong> Corporate event budgets\r\n<h3>Corporate Event Budgets</h3>\r\nFeeling better about your personal finances but still apprehensive about tackling line item budgets for your next program? Truth is, managing your event finances is not more complicated; it’s just a little different. Half the battle is believing you can do it and not letting the idea overwhelm you. If you conquer your fear, you’ll have a new skill, more confidence and that awful feeling in your gut will be banished from the budgeting area of your life.\r\n\r\nEvent budgets come in all shapes and sizes, but they all follow some basic principles. The key is using the information you have and using some simple math to fill in the gaps. No matter what you’re planning, your event likely falls into one of these categories:\r\n<ol>\r\n 	<li>Events in the next year with an internal audience.</li>\r\n 	<li>Events more than one year out with an internal audience.</li>\r\n 	<li>Events in the next year with an external audience.</li>\r\n 	<li>Events more than one year out with an external audience.</li>\r\n 	<li>International events in the next year with an internal audience.</li>\r\n 	<li>International events in the next year with an external audience.</li>\r\n</ol>\r\nTo make sure we’re all clear, let’s define some terms. An internal audience is one that you can reasonably predict. It’s your team. An external audience is the general public, over whom you have little to no control. Internal audiences are likely obligated to attend the event. External audiences are not.\r\n\r\n<img class=\"alignright wp-image-7653\" title=\"This six-part series looks at personal and professional spending for planners involving corporate event budgets. Feeling better about your personal finances but still apprehensive about tackling line item budgets for your next program? Corporate Event Budgets: Do It Like A Pro\" src=\"https://strategic.events/wp-content/uploads/2016/04/slide1-1024x576.png\" alt=\"This six-part series looks at personal and professional spending for planners involving corporate event budgets. Feeling better about your personal finances but still apprehensive about tackling line item budgets for your next program? Corporate Event Budgets: Do It Like A Pro\" width=\"408\" height=\"230\" />\r\n\r\nIf you don’t have a budget template, see if someone in your office has one from a past event. Can’t find one? There are lots of spots on the Internet that offer them. Email me at <a href=\"mailto:christy.lamagna@stratetic.events\" target=\"_blank\" rel=\"noopener\">christy.lamagna@stratetic.events</a> for a basic template you can customize.\r\n\r\nBasic rules of budgeting apply regardless of audience type. There are two types of expenses: fixed and per head. An example of a fixed cost is venue rental. Generally speaking, the venue rental remains static no matter how many people attend. Identifying your fixed costs and plugging them in is an easy place to start.\r\n\r\nKey things to keep in mind: Service charges, sales and occupancy taxes, and resort fees are rarely included in the quoted prices. Make sure you know all additional items you must factor into your budget. Some hotels have union contracts requiring guests to pay a porterage fee both at check-in and check-out whether they use bellmen or not. Others charge the fee when a group of 10 or more checks in at one time. Asking <a href=\"https://strategic.events/asking-strategic-questions-cvb/\" target=\"_blank\" rel=\"noopener\">questions</a> now avoids surprises later. A real pro negotiates as many of the fees out of the contract as possible before signing with the property.\r\n\r\nKnowing what to track is half the battle. Below are key headers I include in my budgets. Keeping figures from the previous year visible is useful in gauging this year’s actuals. Capturing cost savings will alert you to one-time-only deals you were able to negotiate but cannot count on for future years.\r\n\r\nHistorical data is invaluable as you populate your budget. The more <a href=\"https://strategic.events/strategically-building-your-information-pipeline/\" target=\"_blank\" rel=\"noopener\">information</a> you capture, the closer you can get to your target this year. Do your guests skip breakfast and hit the morning break hard? Do they drink beer and wine or mostly mixed drinks? Are they coffee fiends, or do they stick to cold drinks? Knowing this will allow you to set your guarantees, plan your menus and schedule your meal times with more accuracy, thereby using your dollars effectively.\r\n\r\nWhat happens if you don’t have historical data to rely on? How do you think of all the potential costs before they happen? That’s what we’ll talk about next week.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Corporate Event Budgets Do It Like A Pro, Budgets, Budgeting, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings \" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Corporate Event Budgets: Do It Like A Pro','','publish','open','open','','corporate-event-budgets-like-pro','','http://dev.smeplanners.com/planners-best-friend-tracking-spend-truly/\nhttp://dev.smeplanners.com/hmmm-money-go/\nhttp://dev.smeplanners.com/save-later-mindfulness-key-smart-spending/\nhttps://strategic.events/hmmm-money-go/\nhttps://strategic.events/save-later-mindfulness-key-smart-spending/\nhttps://strategic.events/show-money-4-easy-ways-save-cents/','2018-02-21 14:50:07','2018-02-21 14:50:07','',0,'https://strategic.events/?p=682',0,'post','',0),(687,1,'2016-04-22 22:58:30','2016-04-22 22:58:30','<h2>Crafting Substantive Budgets: The Future Is Now</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis six-part series looks at budgets both personal and professional spending for planners. If you need to catch up, please follow these links.\r\n\r\n<span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https://strategic.events/strategic-planners-best-friend-tracking-spend\" target=\"_blank\" rel=\"noopener\">Week 1</a>:</strong> A planner’s friend: Tracking spend</span>\r\n<span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https://strategic.events/hmmm-money-go/\" target=\"_blank\" rel=\"noopener\">Week 2</a>:</strong> Where does all the money go?</span>\r\n<span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https://strategic.events/save-later-mindfulness-key-smart-spending/\" target=\"_blank\" rel=\"noopener\">Week 3</a>:</strong> Mindfulness is the key to smart money</span>\r\n<span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https://strategic.events/show-money-4-easy-ways-save-cents/\" target=\"_blank\" rel=\"noopener\">Week 4</a>:</strong> Show me the money!</span>\r\n<span style=\"color: #000000;\"><strong><a style=\"color: #000000;\" href=\"https://strategic.events/corporate-event-budgets-like-pro/\" target=\"_blank\" rel=\"noopener\">Week 5</a>:</strong> Corporate event budgets</span>\r\n<span style=\"color: #000000;\"><strong>This week:</strong> The future is now</span>\r\n<h3>Crafting Substantive Budgets</h3>\r\n<a href=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.02.48-PM.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignleft wp-image-749 size-medium\" title=\"This six-part series looks at budgets both personal and professional spending for planners. Recently my team at Strategic Meetings &amp; Events was asked to create several line-item budgets for an event we’ve never hosted, at an international venue. Crafting Substantive Budgets: The Future Is Now\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.02.48-PM-300x200.png\" alt=\"This six-part series looks at budgets both personal and professional spending for planners. Recently my team at Strategic Meetings &amp; Events was asked to create several line-item budgets for an event we’ve never hosted, at an international venue. Crafting Substantive Budgets: The Future Is Now\" width=\"300\" height=\"200\" /></a>Recently my team at SME was asked to create a line item budget for an event we’ve never hosted, at an international venue that has not yet been chosen, for an unconfirmed group of people who have not yet qualified for the trip but whose airfare needs to be calculated. (Rates won’t be published until the figures are due, so even if we knew where folks were flying from, we’d still be guessing on figures.) And once the figure is submitted, we’re expected to hold to it.\r\n\r\nIf it were you, would you be ready to dive in or dive under a pillow? Hold your head high. By the time you’re done reading this you’ll be diving in and knocking out professional budgets with confidence. Regardless of when the event is, there are some constants you can sketch out now. Start by walking through the event. How many days is it, how many meals will you be serving, will there be off sites, what are the ground transportation needs, how many guests do you expect, will there be production involved, giveaways, online registration?\r\n\r\nWhat do you know about events of this type, that you’ve hosted in the past? Do you generally have welcome receptions? Dine-arounds? An awards event? If you have never hosted this sort of event, put in every potential variable you can think of. It’s easier to reduce a budget than it is to add to it.\r\n\r\n<strong>Things folks often forget that you want to include:</strong>\r\n<ul>\r\n 	<li>Gratuities</li>\r\n 	<li>Contingency dollars for the on-site extras you’ll likely be asked to provide (think Polycoms and an extra 45 minutes at the party the CEO is thoroughly enjoying … )</li>\r\n 	<li>Staff and production crew Internet</li>\r\n 	<li>Power and rigging</li>\r\n 	<li>Delivery and box handling fees for both directions</li>\r\n 	<li>Storage fees for early-arriving boxes</li>\r\n 	<li>Room drop fees</li>\r\n 	<li>Business center fees</li>\r\n 	<li>Half-day rate for key executives (try to work that into your next contract’s concessions)</li>\r\n</ul>\r\nSo how do you figure out what breakfast will cost for a meeting that has no date or destination? Rule of thumb: Prices rise 10 percent per year in strong markets, so given it’s a seller’s market, add 10 percent for every year out you’re planning.\r\n\r\n<img class=\"alignleft wp-image-751 size-medium\" title=\"This six-part series looks at budgets both personal and professional spending for planners. Recently my team at Strategic Meetings &amp; Events was asked to create several line-item budgets for an event we’ve never hosted, at an international venue. Crafting Substantive Budgets: The Future Is Now\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-3.03.00-PM-300x224.png\" alt=\"This six-part series looks at budgets both personal and professional spending for planners. Recently my team at Strategic Meetings &amp; Events was asked to create several line-item budgets for an event we’ve never hosted, at an international venue. Crafting Substantive Budgets: The Future Is Now\" width=\"300\" height=\"224\" />Prices reflect your locations, too, so if you’re likely to end up in a first-tier city (San Francisco, New York, Chicago, Las Vegas) expect higher prices than other locations. The difference between costs for a gallon of coffee in New York versus Arkansas is significant.\r\n\r\nIf you have no historical data, hit the Internet and create a menu for a hotel of the caliber you’d use in a potential host city. Now you have a guesstimate for each meal. Don’t forget beverages, all-day coffee service and breaks. Once you get some experience, it’s as simple as working off past programs and adjusting up or down based on location and years out. It’s actually pretty simple.\r\n\r\nFrom there, plug in some of the fixed costs: ballroom rental and setup (which I expect you to negotiate out during the contract process), production, registration setup (this may also have a per person cost depending on what vendor you use) staff travel costs, basic signage, etc.\r\n\r\nBy the time you’re done doing that, you’ll have a budget that has some real substance to it. More importantly, you’ve created something you can be proud to share. The more you create budgets, the more fun you can have challenging yourself to have your estimate come as close to the actual cost as possible, find new ways to save money and reduce the spend.\r\n\r\nWant to join the conversation. Share your best budgeting story or cost avoidance tip in the comment box below, at <a href=\"https://twitter.com/PlanYrMeetings\">@PlanYrMeetings</a> or Christy at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a> or <a href=\"https://twitter.com/SMEChristy\">@SMEchristy</a> on Twitter.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Crafting Substantive Budgets The Future Is Now, Budgets, Budgeting, Event Planning, Event Budgets, Event Planners, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignleft wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Crafting Substantive Budgets: The Future Is Now','','publish','open','open','','crafting-substantive-budgets-future-now','','http://dev.smeplanners.com/planners-best-friend-tracking-spend-truly/\nhttp://dev.smeplanners.com/hmmm-money-go/\nhttp://dev.smeplanners.com/save-later-mindfulness-key-smart-spending/\nhttp://dev.smeplanners.com/show-money-4-easy-ways-save-cents/\nhttp://dev.smeplanners.com/corporate-event-budgets-like-pro/\nhttps://strategic.events/hmmm-money-go/\nhttps://strategic.events/save-later-mindfulness-key-smart-spending/\nhttps://strategic.events/show-money-4-easy-ways-save-cents/\nhttps://strategic.events/corporate-event-budgets-like-pro/','2018-01-31 22:10:22','2018-01-31 22:10:22','',0,'https://strategic.events/?p=687',0,'post','',0),(689,1,'2016-04-23 14:38:10','2016-04-23 14:38:10','<h2>Even In The Worst Of Times, Strategic Planners Come Through</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nIt’s an occupational hazard to be called on to assist a friend or family member with a party, fundraiser or gathering of some sort. <a href=\"https://strategic.events/become-strategic-planner/\" target=\"_blank\" rel=\"noopener\">Strategic planners</a> come with a natural ability to organize and a work ethic to follow through, and are a wonderful resource to any event host in need of capable hands. I don’t mind sharing tips or moonlighting occasionally, but I’ve never taken much pride in doing so. Until this month.\r\n\r\n<img class=\"alignright wp-image-747 size-medium\" title=\"Strategic planners come with a natural ability to organize and a work ethic to follow through, and are a wonderful resource to any event host in need of capable hands. Even In The Worst Of Times, Strategic Planners Come Through\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-2.57.30-PM-281x300.png\" alt=\"Strategic planners come with a natural ability to organize and a work ethic to follow through, and are a wonderful resource to any event host in need of capable hands. Even In The Worst Of Times, Strategic Planners Come Through\" width=\"281\" height=\"300\" />In two days, my small town was shaken by two tragic deaths – a beloved coach who died suddenly and a 3- year old-boy with brain cancer. Someone I knew died the previous week. In each instance, the community joined together to handle the myriad logistics surrounding preparations. People arranged food donations and created a calendar so others could sign up to make meals. Food allergies were listed, as were the exact menus being delivered to avoid duplication.\r\n\r\nThe number of people attending one funeral was so vast that a tent was set up to accommodate the overflow. Bottles of water were iced hours in advance for those who’d have to listen to the service outside. Police blocked streets and stood watch, directing traffic and helping people find parking. EMTs stood by. Crossing guards helped people cross the intersections. Some mourners trekked a mile to get from parking to the service.\r\n\r\nSo many flowers were sent that they didn’t fit inside the church, spilling into the parking lot. Someone thought to remove the cards so the family would know who had sent the arrangements. Others handled post-service preparations, making sure mourners could pass easily from the funeral to a nearby restaurant and share a meal.\r\n\r\nAll the while, others collected money for the family and helped sort through details that needed to be faced despite profound grief. The effort of all provided a small piece of comfort at a time when few actions could help and no words could console.\r\n\r\nEvery single person who volunteered, donated or helped in any way made a huge difference. The families may not know what they did or even know who they are, but they joined together to help.\r\n\r\nAnyone can volunteer to help plan something festive and then celebrate and toast to a job well done. My hat is forever off to the people who stepped forward to help under terrible circumstances and despite their own grief, all with the unspoken understanding that without a well-thought-out plan, something awful would be even worse.\r\n\r\nI’ve never been so proud of the skills that make me a planner and the people who make it all happen.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Even In The Worst Of Times Planners Come Through, Event Planners, Strategic Planners, Event Planning, Planners Come Through, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Even In The Worst Of Times, Strategic Planners Come Through','','publish','open','open','','even-worst-times-planners-come','','','2018-02-01 20:47:24','2018-02-01 20:47:24','',0,'https://strategic.events/?p=689',0,'post','',0),(691,1,'2016-04-23 14:43:34','2016-04-23 14:43:34','<h2>Notes From A Road Warrior: 8 Tips For Kinder, Gentler Travel</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<img class=\"alignright wp-image-2536\" title=\"A road warrior’s travel tips for a kinder gentler trip: Whether you’re traveling for work or pleasure, the key to a comfortable trip is to pack the right gear. As a million mile flyer, I’ve had more than my share of learning opportunities on how to travel. Notes From A Road Warrior: 8 Tips For Kinder, Gentler Travel\" src=\"https://strategic.events/wp-content/uploads/2016/09/DF3UZHYBMH-300x200.jpg\" alt=\"A road warrior’s travel tips for a kinder gentler trip: Whether you’re traveling for work or pleasure, the key to a comfortable trip is to pack the right gear. As a million mile flyer, I’ve had more than my share of learning opportunities on how to travel. Notes From A Road Warrior: 8 Tips For Kinder, Gentler Travel\" width=\"336\" height=\"224\" />A road warrior’s travel tips for a kinder gentler trip: Whether you’re traveling for work or pleasure, the key to a comfortable trip is to pack the right gear. As a million mile flyer, I’ve had more than my share of learning opportunities on how to travel. So while many of us are making plans for pleasure trips, as well as the work-related ones, I thought I’d share ideas for how to kick back, relax and let a comfortable journey begin.\r\n<h3>Travel Tips</h3>\r\nHere are eight of my must-pack items:\r\n<ol>\r\n 	<li>Portable charger and multi-prong adapter. Not only can I recharge my gear, I can share with others. Bonus tip: Giving a stranger a battery boost super charges your networking. You never know who you’re sitting near. Opportunities are everywhere if you take the time to find them.</li>\r\n 	<li>Lavender water spritz. Flying makes skin dry and feeling “stale.” I carry a small bottle of scented water that I spritz during the flight. It wakes me up, takes away some of the plane smell that comes with flying and makes me feel clean.</li>\r\n 	<li>Individually wrapped hand wipes. By the time I’m ready to snack, my hands have touched a seat belt that has likely never been sanitized, my suitcase handles and myriad other germ-laden items so they get a quick cleaning. Look for scented wipes that leave your hands smelling good but don’t make food taste funny. They also double as face towels if I run out of my lavender water.</li>\r\n 	<li>A magazine. Kindle batteries die. I pack a magazine I’ve been meaning to read for weeks and finally read it. This leaves one less thing to dust around when I get home. Bonus tip: Magazines can be shared with seat mates and are great conversation starters.</li>\r\n 	<li>A pashmina. It folds into my bag and is there when the flight becomes frigid. Doesn’t it always? Doubles as a pillow or blanket. At my destination, it dresses up whatever I wear.</li>\r\n 	<li>A single house key. I bring a spare rather than my entire key ring. This eliminates extra weight in my bag and prevents me from losing them. This only works if you get a ride to the airport.</li>\r\n 	<li>Online reward card filing system. My hotel and rewards numbers are in the contact section of my phone so no cards are needed. It’s much simpler than carrying all of them.</li>\r\n 	<li>A pair of shoes a half-size too large. One of the first things once I’ve boarded is kick off my shoes. By the time we land, my feet don’t fit back into them. So, I buy a pair of shoes a half-size too large and put insoles into them to make up the extra space. I have the insoles for when I’ll be doing a lot of walking or want to wear heels that can make my feet hurt.</li>\r\n</ol>\r\n&nbsp;\r\n\r\nDo you have tips of your own to share? Want 10 more of Christy’s? Let’s continue the conversation in the comment section below, on Twitter <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy</a> or by email at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Notes From A Road Warrior 8 Tips For Kinder Gentler Travel, Travel Tips, Travel, Tips, Comfortable, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Notes From A Road Warrior: 8 Tips For Kinder, Gentler Travel','','publish','open','open','','8-tips-kinder-gentler-travel','','','2018-02-06 14:24:13','2018-02-06 14:24:13','',0,'https://strategic.events/?p=691',0,'post','',0),(695,1,'2016-04-23 15:05:49','2016-04-23 15:05:49','<h2>A Job Interview Review: 8 Do\'s And 8 Don\'ts</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\n<img class=\"alignright wp-image-2540 size-medium\" title=\"After several successful positions in the corporate world, we each chose to become entrepreneurs. One of our many roles as CEOs is to interview potential hires during a job interview. A Job Interview Review: 8 Do\'s And 8 Don\'ts\" src=\"https://strategic.events/wp-content/uploads/2016/04/I93PW8NE0F-300x200.jpg\" alt=\"After several successful positions in the corporate world, we each chose to become entrepreneurs. One of our many roles as CEOs is to interview potential hires during a job interview. A Job Interview Review: 8 Do\'s And 8 Don\'ts\" width=\"300\" height=\"200\" />After several successful positions in the corporate world, we each chose to become entrepreneurs. One of our many roles as CEOs is to interview potential hires during a job interview.\r\n\r\nThe stories resulting from those interviews could fill volumes; some good, some painfully bad. Since many people use the summer to polish their resumes and set their sights on new career opportunities, we’re sharing a list of do’s and don’ts.\r\n<h2><strong>DO</strong></h2>\r\n<ol>\r\n 	<li><strong>Show up prepared.</strong> Find out as much as you can about the organization and its culture. The right job is a combination of responsibilities and the environment in which you are working. If one is off, nothing works.</li>\r\n 	<li><strong>Continue that thought.</strong> Is the company privately or publicly held? If it’s public, is it traded on the market? How are its financials? Have there been newsworthy happenings in the past three months? Know what they are.</li>\r\n 	<li><strong>Look closely at the position’s job requirements.</strong> Come prepared with specific examples of how you meet, if not exceed each.</li>\r\n 	<li><strong>Be your authentic self.</strong> If you’re pretending to be the person they want, a good interviewer will sense it immediately.</li>\r\n 	<li><strong>Dress in harmony with the company’s dress code and environment.</strong> If you’re interviewing for a creative position use that talent to express yourself in a creatively professional but not flamboyant way.</li>\r\n 	<li><strong>Arrive at least 15 minutes early.</strong> This gives you time to check in, take a few deep breaths and compose yourself. Do a test run the day before to ensure that you know the route.</li>\r\n 	<li><strong>First impressions are important.</strong> This is true whether you’re talking to the receptionist or the CEO. What you say and how you say it matters. Always offer a confident handshake and keep eye contact.</li>\r\n 	<li><strong>Listen. Then speak.</strong> All too often people simply wait for a break in the conversation to say what is on their mind and don’t listen to what is being said.</li>\r\n</ol>\r\n<h2><strong>DON’T</strong></h2>\r\n<ol>\r\n 	<li><strong>Exaggerate your work history.</strong> Lies of any kind, even in the form of exaggeration, are not acceptable. Period.</li>\r\n 	<li><strong>Talk poorly</strong> about past or present employers.</li>\r\n 	<li><strong>Discuss more than</strong> standard small talk about your personal life.</li>\r\n 	<li><strong>Chew gum</strong> or fidget.</li>\r\n 	<li><strong>Run the risk</strong> of having your cellphone go off mid-interview. Turn it off before you walk in. Even better, leave it in the car to avoid any risk of forgetting to turn it off.</li>\r\n 	<li><strong>Present yourself as overly confident or cocky.</strong> Great leaders know how to be good team players and learn from everyone around them.</li>\r\n 	<li><strong>Show up unable to articulate</strong> why you are the right person for the job.</li>\r\n 	<li><strong>Focus only on your desire to be hired</strong> rather than the benefit hiring you will bring to the organization.</li>\r\n</ol>\r\nInterviews should not be fear-inspiring. They should give you a butterflies-in-your-stomach feeling because the anticipation of all that is yet to be is exciting. Show up confident, prepared, on time, well-dressed and having done your research, and you’ll do well.\r\n\r\nPlease share your favorite interview tips, techniques or questions in the comment section below and/or email Christy at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a> or James at <a href=\"mailto:James.Rota@strategic.events\" target=\"_blank\" rel=\"noopener\">James.Rota@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: A Job Interview Review: 8 Do\'s And 8 Don\'ts, Job Interviews, Job, Interview, Success, Career, Networking, Strategic Planners, Strategic Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignleft wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','A Job Interview Review: 8 Do\'s And 8 Don\'ts','','publish','open','open','','job-interview-review-8-dos-8-donts','','','2018-02-06 14:18:32','2018-02-06 14:18:32','',0,'https://strategic.events/?p=695',0,'post','',0),(697,1,'2016-04-23 15:28:02','2016-04-23 15:28:02','<h2>Comfort And Meaning: Holiday Trends</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM, and James S. Rota</h3>\r\nThis season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; rolling dessert towers decorated to match the theme; and high-energy dance performers. And let’s not forget, nothing screams holiday trends like the sounds of the season. Karaoke, anyone?\r\n\r\nComfort is trending when it comes to creating places for your holiday guests to relax and gather. Use what your venue has and build around it. If there’s a fireplace, reserve it for a Norman Rockwell-style space with wingback chairs and plush pillows in holiday colors.\r\n\r\nSave room in your budget for lighting. Nothing is more magical than a room with specialty lighting. A good lighting designer or AV company can provide up lighting that adds color to the room. A few moving lights bring energy to the dance floor. Festival lights on the ceiling keep things whimsical and unexpected, so why not go even further with snow falling over the dance floor? Many AV companies now have this technology.\r\n\r\nIt’s the season for goodwill too, so consider partnering with charities to raise awareness and give gifts. Adding a charity component with a corporate goal fosters teamwork, camaraderie, and gives purpose to the event.\r\n\r\nIf you do use your holiday event to collect donations for a charity or food bank, advertise the cause throughout the pre-party process to build interest and awareness. Add an element of competition, set department goals and give awards when milestones are hit. Awards don’t need to require money or prizes, they can be an honorary title. Don’t overcomplicate it.\r\n\r\nAfterward, post-holiday letters with comments from the recipients can be sent to attendees detailing how much money was raised. These are just a few ideas to get you going. Be inspired and free. Anything is possible. Remember, it’s the most magical time of the year.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Food and Beverage</strong></span>\r\n\r\n<img class=\"alignleft wp-image-739 size-medium\" title=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-2.40.37-PM-300x199.png\" alt=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" width=\"300\" height=\"199\" />Think global cuisine when wining and dining guests. Create environments that support an “It’s a Small World” theme, for example. Take guests to the South Pacific for cocktails with a hula-attired waitstaff, then whisk them to the Mediterranean for a family-style dinner to foster warmth and cheer.\r\n\r\nFor dessert, try a French boulangerie patisserie with bistro tables. Replace plated dinners with tasting stations that give guests options and the freedom to socialize. Try a crostini bar with farm-fresh toppings; a pretzel bar with international mustards and sweet toppings; a cheese fondue fountain.\r\n\r\nFor libations, go old school with specialty bars offering classic whiskey cocktails with a twist — like whiskey sour slushes or maple oldfashioneds. Craft beers are another option.\r\n\r\nNo matter what your theme is, remember that the party is for the guests. It sounds basic, but too often planners get caught up in what they like and forget their audience. This is especially important to keep in mind if you are gluten sensitive or a vegetarian.\r\n\r\nDitto with alcohol. If you love red wine, but your CEO likes bourbon, make sure you focus primarily on what the masses drink and plan accordingly. Pay careful attention to how you pay for your alcohol — per hour, per person or bottle service. Knowing your group’s consumption history will steer you to the right answer.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>All in the Timing</strong></span>\r\n\r\n<img class=\"alignright wp-image-742 size-medium\" title=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-2.42.50-PM-300x232.png\" alt=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" width=\"300\" height=\"232\" />Pay attention to the day and date of the party. Check the organization’s calendar to avoid conflicts like conferences. Be sensitive to schedules, too. If your guests would prefer something during work hours, celebrate at the end of the day, perhaps in-house. Or maybe the answer is a weekend event that is family-friendly.\r\n\r\nAll too often, holiday expectations are colored by television, movies or an imagined fantasy of perfection. That places a tremendous and unnecessary burden on the planner. Keep the goal in mind: The event is about celebrating relationships, accomplishments, blessings and camaraderie. If guests leave happy and grateful, you’ve achieved success.\r\n\r\nDonate leftovers to those in need. If your venue prohibits this, you can sometimes work around it by asking that leftovers be packaged to-go and do the handoff yourself. Give flowers to a hospital, nursing home or veterans facility.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Social Media</strong></span>\r\n\r\nThis gift that keeps on giving. Create pre-party buzz with a holiday trivia game. Fashion questions based on holiday songs, classic movies or random trivia like how many years a fruitcake can be stored before it goes bad (answer: 25).\r\n\r\nSocial media also makes capturing and sharing moments from a memorable party easy. Use imaginative hashtags. Be clever but make sure in advance that no one else is using them. Think along the lines of #Scrooged, #Prancer, #Mistletoe, #HoHoHo and #NaughtyorNice.\r\n\r\nUse a virtual photo album format. Not sure how to create one? No worries. There are plenty of sites that make creating your online album a snap. We often use <a href=\"http://www.winsite.com/search/\" target=\"_blank\" rel=\"noopener noreferrer\">winsite.com</a> and <a href=\"http://cutephp.com./\" target=\"_blank\" rel=\"noopener noreferrer\">cutephp.com.</a>\r\n\r\n<img class=\"alignleft wp-image-743 size-medium\" title=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-2.43.52-PM-300x300.png\" alt=\"This season’s forecast for galas has technology and world travel playing influential roles. Popular themes like “A Winter Wonderland” are being updated with interactive elements like living chandeliers that pour guests a glass of holiday cheer as they enter the room; Comfort and Meaning: Holiday Trends\" width=\"300\" height=\"300\" />When planning your event’s room layout consider your social media strategy. Leave space for photo opportunities and create an organized flow that lets guests line up, select props, pose, post and exit without causing a bottleneck.\r\n\r\nIf you use an imaginative backdrop and provide seasonal props, your guests will want selfies they can post directly to social media. Think elf hats, reindeer antlers, Santa’s beard, ornament ear rings, Rudolph’s red nose. Sites such as Life Your Way, 143 Photo Booth and Panic Printables on Etsy.com offer ideas and patterns for inexpensive props.\r\n\r\nThink about streaming the images live on a large screen, if your budget permits. Photo booths are still popular but, think about spending your budget differently this year and invest in an Instagram printer. It takes the tedious work out of printing Instagram photos.\r\n\r\nRemember that sharing is a key part of the holidays, so keep that messaging front and center. If you partner with a charitable organization, work with them to promote to both audiences. A co-branded build lets people be proud of their efforts and contributions. Create a group challenge such as “Fill Santa’s sled with unwrapped toys by a particular target date” or “Decorate a tree with donated gift certificates” to give to families in need.\r\n\r\nThe goal is to bring attention to your organization AND to inspire others to join your efforts. If using social media can help make the holiday season brighter for others, those posts, links and tweets will truly be something to celebrate.\r\n\r\n&nbsp;\r\n\r\nWe’d love to hear all about your holiday celebration ideas, the good and bad. Please use the comment box below and/or send your feedback to <a href=\"https://twitter.com/SMEChristy\" target=\"_blank\" rel=\"noopener\">@SMEChristy </a>or <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Comfort And Meaning Holiday Trends, Holidays, Event Planners, Strategic Planners, Strategic Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Comfort And Meaning: Holiday Trends','','publish','open','open','','comfort-and-meaning-holiday-trends','','','2018-02-06 14:14:08','2018-02-06 14:14:08','',0,'https://strategic.events/?p=697',0,'post','',0),(699,1,'2016-04-23 20:10:32','2016-04-23 20:10:32','<h2>Goal Setting Part 1: Start At The End And You Can Get Anywhere</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis three-part series looks at the ins and outs of goal setting.\r\n\r\n<a href=\"https://strategic.events/goal-setting-part-1/\" target=\"_blank\" rel=\"noopener\"><strong>Part 1:</strong></a> Start at the end and you can get anywhere\r\n<a href=\"https://strategic.events/goal-setting-part-2/\" target=\"_blank\" rel=\"noopener\"><strong>Part 2:</strong></a> S.M.A.R.T. goals get finished first\r\n<a href=\"https://strategic.events/goal-setting-part-3-trick/\" target=\"_blank\" rel=\"noopener\"><strong>Part 3:</strong></a> The goal is to have one\r\n<h3>Goal Setting Part 1</h3>\r\nMy coaching client came to me with what she deemed a huge problem. Her corporate execs believe their events are not providing enough ROI and are wondering whether meetings are a good use of funds. She’s afraid her job might be eliminated.\r\n\r\n<img class=\"alignright wp-image-2570 size-medium\" title=\"My coaching client came to me with what she deemed a huge problem. Her corporate execs believe their events are not providing enough ROI and are wondering whether meetings are a good use of funds. She’s afraid her job might be eliminated. Goal Setting, Part 1: Start At The End And You Can Get Anywhere\" src=\"https://strategic.events/wp-content/uploads/2016/04/istock_000017343609large-make-things-happen-300x200.jpg\" alt=\"My coaching client came to me with what she deemed a huge problem. Her corporate execs believe their events are not providing enough ROI and are wondering whether meetings are a good use of funds. She’s afraid her job might be eliminated. Goal Setting, Part 1: Start At The End And You Can Get Anywhere\" width=\"300\" height=\"200\" />A colleague is developing a new product and trying to narrow down the endless list of options for where to sell it. She’s paralyzed by the scope of choices. She told me she needs more time before going to market.\r\n\r\nA friend is redoing her store’s decor. She just decided to delay the grand reopening because she’s behind schedule. She can’t decide what colors to use, what decor to choose and what kind of “vibe” to create. She has spent hours with designers looking at paint and fabric swatches and after three weeks of searching, has gotten nowhere. The more research she does, the more confused she becomes.\r\n\r\nThese scenarios might seem disparate, but each person has the same problem with the same solution. Chances are, whatever your largest obstacle is right now, you too, have the same problem needing a solution.\r\n\r\nChallenges tend to stem from not having a goal or having a goal without a well-defined action plan. Everything you do is done to achieve a goal. Even mundane tasks are goal-driven: Each time you put gas in your car, you’re achieving a goal. So, why do we forget this essential step when tackling substantial issues?\r\n\r\n<img class=\"alignleft wp-image-736 size-medium\" title=\"My coaching client came to me with what she deemed a huge problem. Her corporate execs believe their events are not providing enough ROI and are wondering whether meetings are a good use of funds. She’s afraid her job might be eliminated. Goal Setting, Part 1: Start At The End And You Can Get Anywhere\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.46.54-AM-300x190.png\" alt=\"My coaching client came to me with what she deemed a huge problem. Her corporate execs believe their events are not providing enough ROI and are wondering whether meetings are a good use of funds. She’s afraid her job might be eliminated. Goal Setting, Part 1: Start At The End And You Can Get Anywhere\" width=\"300\" height=\"190\" />We become fixated on obstacles and lose sight of why we started the journey. That creates inertia, confusion, frustration and self-doubt. All too many of us give up, thinking the problem is insurmountable. The reality is the problem isn’t actually the problem. The problem is that our focus is on the wrong thing. Identifying the true goal is the first step to success. Doing that is sometimes more challenging than we think. We often oversimplify or overcomplicate the process.\r\n\r\n<em>Oversimplifying: You’re drowning at work, putting in late nights and weekend hours. You can’t work harder, but you simply can’t get it all done. You’re exhausted and frustrated. The solution is an assistant, right?</em>\r\n\r\n<em>Maybe not. Further analysis may reveal that you’re a terrible delegater. You may feel out of control when you aren’t in charge of the entire process, which is unrealistic, bad for the team morale and can diminish the final product. Or perhaps you fall into the ‘It’s faster to do it myself than show someone what I want done” syndrome. That’s a never-ending cycle that only you can change.</em>\r\n\r\nIf you’re focused on the symptom (exhaustion from all the hours you’re working), you may be unhappy at work, exhausted and short-tempered, resentful and ready to demand a larger staff. Shift your focus to learning the art of delegating and suddenly things change. Not only do you have more time and a happier team, you’ve let go of the self-induced and misplaced work frustration.\r\n\r\nThe bottom line: Nothing works without a plan. As event PLANNERS we’re expected to have a plan. Event STRATEGISTS always start at the end and build from there. Want to learn how to do that, too? Wednesday’s column will show you how.\r\n\r\nLet’s continue the conversation. Please leave your comments, questions and concerns in the box below and/or find me at @<a href=\"https://twitter.com/SMEChristy\">SMEChristy</a> or at <a href=\"https://christy.lamagna@strategic.events\">christy.lamagna@strategic.events</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Goal Setting, Start At The End And You Can Get Anywhere, Goal, Goals, Event Planning, Event Planners, Planners, Strategic Planners, Event Strategists, Strategic Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Goal Setting Part 1: Start At The End And You Can Get Anywhere','','publish','open','open','','goal-setting-part-1','','\nhttps://strategic.events/goal-setting-part-2-s-m-r-t-ones/','2018-02-02 23:04:08','2018-02-02 23:04:08','',0,'https://strategic.events/?p=699',0,'post','',0),(701,1,'2016-04-23 20:08:03','2016-04-23 20:08:03','<h2>Goal Setting Part 2: S.M.A.R.T. Ones Get Finished First</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis three-part series looks at the ins and outs of goal setting.\r\n\r\n<a href=\"https://strategic.events/goal-setting-part-1/\" target=\"_blank\" rel=\"noopener\"><strong>Part 1:</strong></a> Start at the end and you can get anywhere\r\n<a href=\"https://strategic.events/goal-setting-part-2/\" target=\"_blank\" rel=\"noopener\"><strong>Part 2:</strong></a> S.M.A.R.T. goals get finished first\r\n<a href=\"https://strategic.events/goal-setting-part-3-trick/\" target=\"_blank\" rel=\"noopener\"><strong>Part 3:</strong></a> The goal is to have a goal\r\n<h3>Goal Setting Part 2</h3>\r\nOften, a chief struggle for planners can be too much work and not enough time. But look closer and you might see that it’s due more to a lack of clarity and less with being understaffed. Not sure what I mean? Keep reading.\r\n\r\nYou likely are familiar with the concept that goals are what helps people set their life direction. We’re taught that goals are important to have, so we set them and set out to conquer the world. If the goals remain elusive and we find ourselves busier and busier, this leads to frustration. The busier we get, the less time we have to spend on accomplishing our goals.\r\n\r\n<img class=\"alignright wp-image-730\" title=\"Often, a chief struggle for planners can be too much work and not enough time. But look closer and you might see that it’s due more to a lack of clarity and less with being understaffed. Not sure what I mean? Keep reading. Goal Setting Part 2: S.M.A.R.T. Ones Get Finished First\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.43.38-AM-300x150.png\" alt=\"Often, a chief struggle for planners can be too much work and not enough time. But look closer and you might see that it’s due more to a lack of clarity and less with being understaffed. Not sure what I mean? Keep reading. Goal Setting Part 2: S.M.A.R.T. Ones Get Finished First\" width=\"356\" height=\"178\" />The truth is that something critical comes before the goal-setting: a PLAN. Without one, very little work can be successfully and purposefully accomplished. Symptoms of a life that lacks a plan include exhaustion, frustration, work overload, stress, disappointment in your personal and professional lives, and a general lack of direction.\r\n\r\nSounds too obvious, right? But pair a plan to a goal and you have a S.M.A.R.T goal. That’s no ordinary goal and it’s virtually bulletproof, if you do the work.\r\n\r\nHere’s the difference between a goal and a S.M.A.R.T goal:\r\n\r\n<strong>Specific.</strong> Clearly identify what you want to achieve. The more specific, the greater your chance of success.\r\n\r\n<strong>Measurable.</strong> What does success look like? Can it be measured in pounds, dollars, hours or inches? Use whatever pertains to your quest.\r\n\r\n<strong>Actionable.</strong> What actions will you take to achieve this goal? In other words: What is the PLAN? Create the steps — how much time, when, doing what, etc.\r\n\r\n<strong>Realistic.</strong> Dreaming big is wonderful but run a reality check before you decide your goal is ready to execute.\r\n\r\n<strong>Timely.</strong> Is this goal attainable in the amount of time you have? You don’t have to achieve it all at once. Make sure you aren’t setting yourself up to fail by aiming too high rather than breaking the process into smaller goals.\r\n\r\nAn example of a goal versus a S.M.A.R.T. goal:\r\n\r\n<strong>Goal:</strong> I’m going to get my work schedule under control.\r\n\r\n<strong>S.M.A.R.T. goal:</strong> I will prioritize my workload and delegate what I don’t need to personally handle, so I can leave the office by 6 p.m. a minimum of three days a week. To do this, I will meet with my team at 8 a.m. every Monday, reassign tasks, train everyone on exactly what is expected and mentor them throughout the process.\r\n\r\nSee the difference? More importantly, live the difference by digging in and creating a S.M.A.R.T goal of your own.\r\n\r\nWe are planners. People count on us. In order to deliver, we have to have our own path cleared and established. So take a look at what’s on your desk. Is the work created because the goals on the projects are unclear? There’s a good chance that it is.\r\n\r\nNot sure how to tackle that monster? Read Thursday’s column.\r\n\r\n&nbsp;\r\n\r\nLet’s continue the conversation. Share your S.M.A.R.T. goals and success stories in the box below and/or find me at <a href=\"https://twitter.com/SMEChristy\">@SMEChristy </a>or at <a href=\"https://Christy.Lamagna@strategic.events\">Christy.Lamagna@strategic.events</a>.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Goal Setting, S.M.A.R.T. Ones Get Finished First, Smart Goals, Goals, Event Planning, Event Planners, Strategic Planners, Strategic Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Goal Setting Part 2: S.M.A.R.T. Ones Get Finished First','','publish','open','open','','goal-setting-part-2','','\nhttps://strategic.events/goal-setting-part-1-start-end/','2018-02-02 23:04:10','2018-02-02 23:04:10','',0,'https://strategic.events/?p=701',0,'post','',0),(703,1,'2016-04-23 20:09:44','2016-04-23 20:09:44','<h2>Goal Setting Part 3: The Trick Is To Have One</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nThis three-part series looks at the ins and outs of goal setting.\r\n\r\n<a href=\"https://strategic.events/goal-setting-part-1/\" target=\"_blank\" rel=\"noopener\"><strong>Part 1:</strong></a> Start at the end and you can get anywhere\r\n<a href=\"https://strategic.events/goal-setting-part-2/\" target=\"_blank\" rel=\"noopener\"><strong>Part 2:</strong></a> S.M.A.R.T. goals get finished first\r\n<a href=\"https://strategic.events/goal-setting-part-3-trick/\" target=\"_blank\" rel=\"noopener\"><strong>Part 3:</strong></a> The goal is to have a goal\r\n\r\nDoes this sound familiar: You’re working on a project when the phone rings. Your client/boss/CEO has a short-turn meeting that must be planned and you need to scramble to get it done. Halfway through, the plan changes or the meeting is canceled. The work you were doing before the call remains halfway finished and people are clamoring for those deliverables. You’ve worked your tail off but are behind schedule somehow.\r\n\r\nSo, how do you tame that beast called chaos? It’s not by working harder, as the bags under your eyes will attest. It’s not so much about doing as it is about communicating. A few key conversations could turn chaos into victory.\r\n\r\n<img class=\"alignright wp-image-727 size-medium\" title=\"Does this sound familiar: You’re working on a project when the phone rings. Your client/boss/CEO has a short-turn meeting that must be planned and you need to scramble to get it done. Goal Setting Part 3: The Trick Is To Have One\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.38.14-AM-300x226.png\" alt=\"Does this sound familiar: You’re working on a project when the phone rings. Your client/boss/CEO has a short-turn meeting that must be planned and you need to scramble to get it done. Goal Setting Part 3: The Trick Is To Have One\" width=\"300\" height=\"226\" />When a client (internal or external) asks me to produce something, the first question I ask is, “What’s your goal?” Without one, we can’t begin, or if we do, we’ll spin our wheels and waste resources. What people call a goal and what actually is a goal often are different things.\r\n<h3>Goal Setting Part 3</h3>\r\nThere are three keys to uncovering the true goal of a meeting and creating a S.M.A.R.T goal:\r\n\r\n<strong>1. Ask all key stakeholders what they think the goal is</strong>\r\n\r\nHave each reply in writing, then compare the answers. Chances are strong that you’ll have as many visions as you have replies. Until one voice speaks to the plan, you have chaos.\r\n\r\nIf the person in charge is too many tiers above you, reach out to those on the management levels you can reach. Get them on the same page. Then have the highest person in that food chain get sign-off from the person in charge at the top.\r\n\r\n<strong>2. Make sure everyone understands the cost of any changes</strong>\r\n\r\nFor instance, before sending the venue a contract to sign, you likely let the finance team know what the ramifications are once the venue is booked. (If you or someone in your department isn’t doing this, you’re out of compliance with the Sarbanes-Oxley, or <a href=\"https://strategic.events/sarbanes-oxley-act-sox-socks-planners/\">SOX</a>, Act, and need to address that immediately.)\r\n\r\nNext time you send that report, copy the powers that be so that the cost of the decision is understood. If there is any question in their minds about dates, location or other event details, make sure they know that deciding next week instead of now may cost thousands of dollars. This <a href=\"https://strategic.events/strategically-building-your-information-pipeline/\" target=\"_blank\" rel=\"noopener\">information</a> may motivate them.\r\n\r\nMake sure your deliverables include prices. So if the printer needs artwork by the 1st to do the project at a standard rate but will charge a penalty if artwork arrives late, make sure everyone knows this. When people see the cost of their indecision or procrastination, actions tend to change.\r\n\r\n<strong>3. Send regular topline updates</strong>\r\n\r\nThese should include spending milestones and deadlines and should be sent to anyone with the potential to effect change on the plan. By keeping everyone informed with brief, concise reports, you increase the odds of people paying attention. (If the emails are not read, try not to get frustrated. It’s not about you.)\r\n\r\nOnce you start down this communication and planning path, there are endless opportunities to improve your executive team’s turnaround time, raise awareness levels and hopefully change unhelpful behavior. So, make your goal a S.M.A.R.T one and get the people around you on the same page. Victory is a much nicer work companion than chaos.\r\n\r\nShare your victories and chaos stories in the comment box below and/or at <a href=\"https://twitter.com/SMEChristy\">@SMECHRISTY</a> or <a href=\"https://christy.lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">christy.lamagna@strategic.events.</a>\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Goal Setting, The Trick Is To Have One, Goal, Goals, Event Planning, Event Planners, Strategic Planners, Strategic Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Goal Setting Part 3: The Trick Is To Have One','','publish','open','open','','goal-setting-part-3-trick','','https://strategic.events/goal-setting-part-1-start-end/\nhttps://strategic.events/goal-setting-part-2-s-m-r-t-ones/\nhttps://strategic.events/sarbanes-oxley-act-sox-socks-planners/','2018-02-02 23:03:46','2018-02-02 23:03:46','',0,'https://strategic.events/?p=703',0,'post','',0),(705,1,'2016-04-23 20:48:28','2016-04-23 20:48:28','<h2>Sometimes It\'s Better Not To Follow The Leader</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\nI’ve been leading teams since I was 18. Even though I’ve never had formal management training, I can say with confidence that I’m an effective leader. How do I know? I do the opposite of what my bosses did to make me miserable and know sometimes it\'s best not to follow the leader.\r\n\r\nSometimes the best way to decide what you want is to know what you don’t want and work backward. In this instance, I paid attention to rumblings about managers in the breakroom. I decided I’d do all I could to make sure my team had little reason to add their voices to the litany of gripes.\r\n\r\nI paid attention to how my team reacted when I walked into their offices. Actions are the beacon of <a href=\"https://strategic.events/strategically-building-your-information-pipeline/\" target=\"_blank\" rel=\"noopener\">information</a> about how people truly feel. When someone tensed up as I approached, I realized it wasn’t because they had done something wrong, it was because I made them nervous. I only found that out by paying attention.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Getting things done</strong></span>\r\n\r\nPeople’s work products are sometimes out of sync with their abilities. Rather than blame a lack of productivity or subpar work on the person, take a step back. Are you tailoring your management style to your audience or are you a “one-attitude-fits-all” boss? That we all have individual preferences, opinions and skills is not news. Why then, would we imagine everyone has the same work habits or professional needs?\r\n\r\nI had a team member who was smart, creative and eager, yet wasn’t producing. My style is to tell someone what needs to be done and let them work the process however they choose. It never occurred to me that for some, a lack of direction is overwhelming. When I gave this person a list of what I needed done, she exceeded all expectations. Were I to give a “to do” list to someone else on my team, I would offend them terribly.\r\n\r\n<span style=\"text-decoration: underline;\"><strong>Rewards</strong></span>\r\n\r\nSome people want to be praised one-on-one. Others want their accolades at team meetings. Get that distinction wrong and you’ll be going backward in a genuine effort to do a good thing.\r\n\r\n<img class=\"alignleft wp-image-724 size-medium\" title=\"I’ve been leading teams since I was 18. Even though I’ve never had formal management training, I can say with confidence that I’m an effective leader. How do I know? I do the opposite of what my bosses did to make me miserable. Sometimes It\'s Better Not To Follow The Leader\" src=\"https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.25.00-AM-300x227.png\" alt=\"I’ve been leading teams since I was 18. Even though I’ve never had formal management training, I can say with confidence that I’m an effective leader. How do I know? I do the opposite of what my bosses did to make me miserable. Sometimes It\'s Better Not To Follow The Leader\" width=\"300\" height=\"227\" />Incentive programs should also be tailored to the recipients. Money inspires some; others value comp time. Some may even prefer a tangible item. Give the wrong incentive and it hurts morale and costs you money.\r\n\r\nAnother mistake I made was assuming everyone wanted to climb the corporate ladder. I called my assistant into my office and announced she was being promoted. She burst into tears and they were not tears of joy. She explained that she had no desire to manage staff, take on more work, attend meetings or increase her responsibilities. She wanted a job, not a career. She excelled at what she did and wanted to be left to it. Communication is the never-fail fallback. Ask your team members to give you a performance review, or institute “skip level” meetings where your team sits with your boss and shares feedback. If the thought of either makes you shudder, you may have some work to do.\r\n\r\nDo these practices work for you as a manager or employee? What can you add to the list? Please comment in the box below.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Sometimes Its Better Not To Follow The Leader, Leadership, Leader, Event Planners, Strategic Planners, Strategic Events, Corporate Meetings, Corporate Events, Plan Your Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://planyourmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-398 size-full\" title=\"Plan Your Meetings Logo\" src=\"https://strategic.events/wp-content/uploads/2015/10/Plan-Your-Meetings_250.jpg\" alt=\"Plan Your Meetings Logo\" width=\"250\" height=\"81\" /></a>[/mk_mini_callout]','Sometimes It\'s Better Not To Follow The Leader','','publish','open','open','','sometimes-better-not-follow-the-leader','','','2018-02-02 22:34:59','2018-02-02 22:34:59','',0,'https://strategic.events/?p=705',0,'post','',0),(707,1,'2016-04-23 21:24:00','2016-04-23 21:24:00','<h2>Become A Strategic Planner</h2>\r\n<h3>By Christy Lamagna, CMP, CMM, CTSM</h3>\r\n<strong><span style=\"text-decoration: underline;\">Become a strategic planner with these first steps</span></strong>\r\n\r\nThe difference in strategic planning and event planning is the industry’s backbone. Just like <a href=\"https://strategic.events/strategic-sponsorships/\">sponsorship</a> dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. The only difference; our attention and abilities are the currency that will maintain and <a href=\"https://strategic.events/how-to-become-strategic-planner-change-future/\" target=\"_blank\" rel=\"noopener\">propel our industry’s future</a>. It will be as robust as the energy we dedicate to it.\r\n\r\n<img class=\"alignright wp-image-383 size-medium\" title=\"The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. Become A Strategic Planner\" src=\"https://strategic.events/wp-content/uploads/2016/03/Christy-Roo-Crop-300x217.jpg\" alt=\"The difference in strategic planning and event planning is the industry’s backbone. Just like sponsorship dollars being the lifeblood of an events’ budget, strategy is the life-sustaining infrastructure upon which the industry’s future will be built. Become A Strategic Planner\" width=\"300\" height=\"217\" />Strategic planners are creating a paradigm shift while doing what comes naturally. They don’t just think outside the box. They stand on top of it while gazing out upon a magnificent view that is far above the average planners’ sights. The result? A rewarding, satisfying career as a respected professional and expert in the field. The <a href=\"https://strategic.events/meetings-christy-lamagna-solution/\" target=\"_blank\" rel=\"noopener\">strategic approach</a> is applied to everything we do. All actions track back to a specific, defined, agreed upon goal, with the first goal that our professional energies are going to make a difference and an unshakeable commitment to making a difference in the industry.\r\n\r\nThe first step in <a href=\"https://strategic.events/why-planners-need-to-get-strategic/\" target=\"_blank\" rel=\"noopener\">becoming a strategic planner</a> is to learn these three key phrases which make up our mantra:\r\n<ol>\r\n 	<li>Everything we do is goal based.</li>\r\n 	<li>Events must answer the critical question, ‘What’s in it for me?’ for the target audience.</li>\r\n 	<li>Events are not about us.</li>\r\n</ol>\r\nThis simple, common sense mantra, if applied to all your workday actions, will provide exponential returns.\r\n\r\nHave a topic you want to be covered or a question you want to be answered?\r\nEmail Christy at <a href=\"mailto:Christy.Lamagna@strategic.events\" target=\"_blank\" rel=\"noopener\">Christy.Lamagna@strategic.events</a>.\r\n\r\n<em>Tags: Strategic Planners, Strategic Planner, Strategic Planning, Event Planning, Event Planners, Strategic Events, Meetings, Events, Corporate Meetings, Corporate Events, Midwest Meetings</em>\r\n\r\n[mk_mini_callout]<a href=\"http://www.midwestmeetings.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-1348 size-full\" title=\"Midwest Meetings\" src=\"https://strategic.events/wp-content/uploads/2016/07/Midwest-Meetings-logo-swoosh.jpg\" alt=\"Midwest Meetings\" width=\"170\" height=\"58\" /></a>[/mk_mini_callout]','Become A Strategic Planner','','publish','open','open','','become-a-strategic-planner','','\nhttps://strategic.events/strategic-sponsorships/','2018-02-06 00:42:03','2018-02-06 00:42:03','',0,'https://strategic.events/?p=707',0,'post','',0),(709,1,'2016-04-23 21:24:23','2016-04-23 21:24:23','<h2>Savings Superstars</h2>\r\n<h3>By Zachary Chouteau</h3>\r\nSaving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings and meet their bottom line.\r\n<h2><span style=\"color: #000000;\"><img class=\"alignleft wp-image-1695\" title=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" src=\"https://strategic.events/wp-content/uploads/2016/04/Hanson.png\" alt=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" width=\"139\" height=\"212\" />Angel Hanson, Microsoft Planner</span></h2>\r\n<strong><span style=\"color: #3366ff;\"><span style=\"color: #000000;\">As the Event Marketing Manager for Microsoft, Angel Hanson has her hand in internal events for the tech giant, ranging from intimate functions to annual company meets of 15,000 attendees.</span> </span></strong>\r\n\r\nWith 10 years of event experience at Microsoft and nearly 20 in the industry, Hanson has a variety of cost-cutting tips up her sleeve.\r\n\r\nSome F&amp;B budget tips include utilizing leftover pastries from breakfast for the a.m. breakout and simply pairing with coffee, while also cutting dessert from the lunch menu entirely.\r\n\r\n“Nobody needs a heavy piece of cake with lunch, and that can save up to $7 a head, which really adds up when you’re hosting 1,500 attendees,” Hanson says.\r\n\r\nMaking the extra effort to book your own outside entertainment can be another major money-saver.\r\n\r\n“We hired our own DJ for several events, and it was at the same price that the [venue] in-house DJ charged for a single event,” she explains.\r\n\r\nHanson is also a big fan of re-purposing function space to save additional money.\r\n\r\n“You can use your meal hall as a showcase later and a network hub,” she says. “We recently took the same room, added new lights and furniture, and turned it into something totally different.”\r\n\r\nAnother big money-saver, according to Hanson, has been having staff organize their own transportation for company events.\r\n<h2><img class=\"alignleft wp-image-1696 size-full\" title=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" src=\"https://strategic.events/wp-content/uploads/2016/04/Thomas.png\" alt=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" width=\"129\" height=\"191\" />Thomas Pitchford, Principal, Pitch Perfect Events</h2>\r\n<strong>Thomas Pitchford is an event specialist with his eye on decor and beyond, and hangs his company’s shingle in Pasadena, Calif.</strong>\r\n\r\nPitchford has a key resource when clients’ budgets don’t match their high expectations for an unforgettable setting: Creativity.\r\n\r\nPitch Perfect recently hosted a political fundraiser where the entrance area featured a series of large (10’x5′) charcoal sketches depicting famous leaders ranging from Gandhi to Lincoln.\r\n\r\n“That was really the extent of the ‘wow’ factor,” Pitchford says, “but it made a very memorable first impression.”\r\n\r\nHe also urges innovative use of lighting, which can alter and enhance ambiance without the cost of expensive ice sculptures or other fancy decor elements.\r\n\r\n“For a few hundred dollars you can purchase colored LED lights and lamps that can make a big impact,” he explains. “Or just ask AV about uplights.”\r\n\r\nPitchford says corners can also be cut by concentrating decor on a specific wall or other area of a room, rather than trying to enliven the entire space.\r\n\r\n“Take a window overlooking the sea and frame with sand on tables, seaglass and so forth,” he says. “Let the ocean or some kind of festive wall be the focus of things.”\r\n\r\nPitchford adds that cash can also be saved via bypassing a standard sit-down dinner affair for a hors d’oeuvre-driven doing, which also feels a bit more casual and spurs more networking as well.\r\n<h2><img class=\"alignleft wp-image-1697 size-full\" title=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" src=\"https://strategic.events/wp-content/uploads/2016/04/Brandt.png\" alt=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" width=\"148\" height=\"217\" />Brandt Krueger, Event Technology Specialist</h2>\r\n<strong>Brandt Krueger is a seasoned event tech consultant, speaker and educator based out of Richfield, Minn. </strong>\r\n\r\n“Most of my biggest tips involve avoiding ‘gotchas’ in AV pricing before they happen,” Krueger says.\r\n\r\n“Watch out for things like ‘rigging point’ charges in which venues can include several hundred dollars per point, per day charges to use the fixed installation points in the ceiling to hang truss and other equipment. Another gotcha is requiring you to use the in-house AV. You should always be able to bring in an outside production or AV company if you want to, and many times this requirement, too, can be negotiated away.”\r\n\r\nKrueger also refers to today’s bandwidth pricing at venues as a “bloody mess,” as he opines there is no consistency in pricing or service provided. He urges planners to be sure to ask for a detailed report on usage following a function, helping them determine just how much bandwidth they’ll need next time around.\r\n<h2><img class=\"alignleft wp-image-1698 size-full\" title=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" src=\"https://strategic.events/wp-content/uploads/2016/04/Lady.png\" alt=\"Saving money never goes out of style, regardless of the current economy or the budget you’re working with. For “dollars and sense” insights in a handful of key event areas, we turned to five proven stalwarts in their fields, and came away with some words of wisdom that should help other planners with savings superstars\" width=\"146\" height=\"155\" />Patti Shock, CPCE, CHT, Academic Consultant</h2>\r\n<strong>Patti Shock is an academic consultant for The International School of Hospitality and a Professor Emeritus with UNLV</strong><em>. </em>\r\n\r\nShock says that the way events present their F&amp;B can save a substantial amount of money.\r\n\r\n“At receptions, have appetizers passed on trays rather than having tables heaped with food,” she says. “Guests usually consume less food when it is passed on trays or platters. Plates can add as much as one-third [extra] to food costs.”\r\n\r\nAnother trick is dividing fare between table and tray servings, with tables offering more frugal fare like cheese and crackers, with upscale cuisine like shrimp limited to “timed waves” of tray servings.\r\n\r\nAs for the beverage side of things, Shock says the budget should not exceed 20 percent of the F&amp;B cost, and suggests having bartenders control alcohol dispensation with “pour spouts” such as Posi-Pour by Magnuson Industries.\r\n<h2><img class=\"alignleft wp-image-383\" title=\"The difference in strategic planning and event planning is the industry’s backbone. The first step in becoming a strategic planner is to learn these three saving money tips.\" src=\"https://strategic.events/wp-content/uploads/2016/03/Christy-Roo-Crop-300x217.jpg\" alt=\"The difference in strategic planning and event planning is the industry’s backbone. The first step in becoming a strategic planner is to learn these three\" width=\"242\" height=\"175\" />Christy Lamagna, CMP, CMM, CTSM, President, Strategic Meetings And Events</h2>\r\n<strong>Christy Lamagna has organized gatherings from intimate retreats to events of 150,000.</strong>\r\n\r\nLamagna has a wealth of budgeting gems gained from 25 years in the industry. For receptions, she advises popping some bubbly, as attendees “don’t drink champagne in abundance but feel very glamorous when served it, so the presentation and the cache goes a long way.” Another easy trick is hosting only a dessert reception, giving attendees free time for dinner on their own away from the venue. In other event areas, she advises arranging a cumulative attrition rate with your venue that includes a provision to only be charged for rooms in your category—not a full house; and also offering event speakers the chance to sell their book in return for a lower appearance fee.\r\n\r\n&nbsp;\r\n\r\n<em>Tags: Savings Superstars, Savings, Save, Money, Event Planning, Strategic Planners, Strategic Events, Corporate Meetings, Corporate Events, Meetings Today</em>\r\n\r\n[mk_mini_callout]<a href=\"http://www.meetingstoday.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><img class=\"alignnone wp-image-4445 size-medium\" title=\"Meetings Today\" src=\"https://strategic.events/wp-content/uploads/2016/04/meetings-today-logo-300x185.jpg\" alt=\"Meetings Today\" width=\"300\" height=\"185\" /></a>[/mk_mini_callout]','Savings Superstars','','publish','open','open','','savings-superstars','','','2018-02-02 22:04:22','2018-02-02 22:04:22','',0,'https://strategic.events/?p=709',0,'post','',0),(712,3,'2016-04-25 15:18:46','2016-04-25 15:18:46','','mpi_0_13','','inherit','open','closed','','mpi_0_13','','','2016-04-25 15:21:27','2016-04-25 15:21:27','',477,'https://strategic.events/wp-content/uploads/2016/04/mpi_0_13.png',0,'attachment','image/png',0),(714,3,'2016-04-25 20:56:43','2016-04-25 20:56:43','','meetings_focus_logo','','inherit','open','closed','','meetings_focus_logo','','','2016-04-25 20:57:04','2016-04-25 20:57:04','',491,'https://strategic.events/wp-content/uploads/2016/04/meetings_focus_logo.png',0,'attachment','image/png',0),(722,3,'2016-04-26 15:23:21','2016-04-26 15:23:21','','Women In Leadership','','inherit','open','closed','','women-leadership','','','2017-11-30 16:37:37','2017-11-30 16:37:37','',705,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.22.52-AM.png',0,'attachment','image/png',0),(724,3,'2016-04-26 15:25:40','2016-04-26 15:25:40','','Leadership Symbolism','','inherit','open','closed','','leadership-symbolism','','','2017-11-30 17:12:11','2017-11-30 17:12:11','',705,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.25.00-AM.png',0,'attachment','image/png',0),(726,3,'2016-04-26 15:39:39','2016-04-26 15:39:39','','Set Goal, Make Plan, Get To Work','','inherit','open','closed','','goal-plan-work-success','','','2017-11-30 17:20:21','2017-11-30 17:20:21','',703,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.39.15-AM.png',0,'attachment','image/png',0),(727,3,'2016-04-26 15:40:19','2016-04-26 15:40:19','','Goal Setting Symbolism','','inherit','open','closed','','goal-setting-symbolism','','','2017-11-30 19:46:24','2017-11-30 19:46:24','',703,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.38.14-AM.png',0,'attachment','image/png',0),(730,3,'2016-04-26 15:44:23','2016-04-26 15:44:23','','Screen Shot 2016-04-26 at 11.43.38 AM','','inherit','open','closed','','screen-shot-2016-04-26-at-11-43-38-am','','','2017-04-17 19:25:05','2017-04-17 19:25:05','',701,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.43.38-AM.png',0,'attachment','image/png',0),(731,3,'2016-04-26 15:44:50','2016-04-26 15:44:50','','Screen Shot 2016-04-26 at 11.43.59 AM','','inherit','open','closed','','screen-shot-2016-04-26-at-11-43-59-am','','','2016-04-26 15:44:50','2016-04-26 15:44:50','',701,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.43.59-AM.png',0,'attachment','image/png',0),(734,3,'2016-04-26 15:47:21','2016-04-26 15:47:21','','Screen Shot 2016-04-26 at 11.46.31 AM','','inherit','open','closed','','screen-shot-2016-04-26-at-11-46-31-am','','','2016-04-26 15:47:21','2016-04-26 15:47:21','',699,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.46.31-AM.png',0,'attachment','image/png',0),(736,3,'2016-04-26 15:48:01','2016-04-26 15:48:01','','Screen Shot 2016-04-26 at 11.46.54 AM','','inherit','open','closed','','screen-shot-2016-04-26-at-11-46-54-am','','','2016-04-26 15:48:01','2016-04-26 15:48:01','',699,'https://strategic.events/wp-content/uploads/2016/04/Screen-Shot-2016-04-26-at-11.46.54-AM.png',0,'attachment','image/png',0),(738,3,'2016-04-26 18:39:53','2016-04-26 18:39:53','','This season’s forecast for galas has technology and world travel playing influential roles. 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Save for a hurricane, not just a rainy day. 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Released: 2013.','EventTalk_10','','inherit','open','closed','','eventtalk_10','','','2017-11-21 22:16:02','2017-11-21 22:16:02','',611,'https://strategic.events/wp-content/uploads/2016/04/EventTalk_10.mp3',0,'attachment','audio/mpeg',0),(916,1,'2016-07-06 19:00:41','2016-07-06 19:00:41','','sme-Navy_155x120','','inherit','open','closed','','sme-navy_155x120','','','2016-07-06 19:00:41','2016-07-06 19:00:41','',0,'https://strategic.events/wp-content/uploads/2016/07/sme-Navy_155x120.png',0,'attachment','image/png',0),(917,1,'2016-07-06 19:04:32','2016-07-06 19:04:32','','sme-Navy_156x120','','inherit','open','closed','','sme-navy_156x120','','','2016-07-06 19:04:32','2016-07-06 19:04:32','',0,'https://strategic.events/wp-content/uploads/2016/07/sme-Navy_156x120.png',0,'attachment','image/png',0),(920,1,'2016-07-07 13:38:38','2016-07-07 13:38:38','','Theme Backup - jupiter - 5.0.7.2','','inherit','open','closed','','theme-backup-jupiter-5-0-7-2-2','','','2016-07-07 13:38:38','2016-07-07 13:38:38','',0,'https://strategic.events/wp-content/uploads/2016/07/jupiter-5.0.7.2-niE8A6ROOKrU.zip',0,'attachment','application/zip',0),(924,1,'2016-07-07 23:04:03','2016-07-07 23:04:03','','sme-Navy_horz_300x65','','inherit','open','closed','','sme-navy_horz_300x65','','','2016-07-07 23:04:03','2016-07-07 23:04:03','',0,'https://strategic.events/wp-content/uploads/2016/07/sme-Navy_horz_300x65.png',0,'attachment','image/png',0),(973,1,'2016-07-08 18:25:53','2016-07-08 18:25:53','<h1>Cody Price</h1>\r\n<strong>Senior Media Strategist\r\n</strong>\"Jedi In Training\"\r\n\r\nThe youngest member of the SME team, Cody brings a Millennial’s perspective, energy, and enthusiasm for everything he does. 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src=\"https://strategic.events/wp-content/uploads/2015/10/officemax.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][vc_column_inner width=\"1/4\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/super8.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][vc_column_inner width=\"1/4\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/TelcordiaColor2.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][vc_column_inner width=\"1/4\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/twritedirection-logo.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section min_height=\"60\" padding_top=\"40\" padding_bottom=\"40\" sidebar=\"sidebar-1\"][vc_column][vc_row_inner][vc_column_inner width=\"1/4\"][/vc_column_inner][vc_column_inner width=\"1/4\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/ufcoctagon2.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][vc_column_inner width=\"1/4\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/wallstreet.jpg\" align=\"center\" crop=\"false\"][/vc_column_inner][vc_column_inner width=\"1/4\"][/vc_column_inner][/vc_row_inner][/vc_column][/mk_page_section][mk_page_section bg_color=\"#e1e1e1\" sidebar=\"sidebar-1\"][vc_column width=\"1/6\"][mk_fancy_title color=\"#0e76bc\" size=\"25\" font_weight=\"bold\" margin_top=\"10\" margin_bottom=\"6\" font_family=\"none\"]Our Partners:[/mk_fancy_title][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/cmp.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/cmm.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/ctsm.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column 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By leveraging our expertise and industry insight, our Certified Meeting Professionals provide invaluable program management, site sourcing, and contract negotiation to save you valuable time and budget resources.\r\n\r\nReady to meet the Strategic Meetings &amp; Events team of award-winning event strategists and event management consultants?[/vc_column_text][mk_fancy_title color=\"#1d1848\" size=\"25\" font_weight=\"bold\" margin_top=\"10\" margin_bottom=\"6\" font_family=\"none\"]\r\n<h2>Below is a list of our Award-Winning Event Strategists who are ready to help make your meetings and events much more valuable and memorable.</h2>\r\n[/mk_fancy_title][/vc_column][vc_column width=\"1/3\"][mk_padding_divider size=\"30\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/SME-Team-On-Cable-Car-WEBSITE-1.jpg\" desc=\"SME Team On Cable Car\" caption_location=\"outside-image\" align=\"center\" crop=\"false\"][/vc_column][/mk_page_section][vc_row][vc_column][mk_employees rounded_image=\"false\" order=\"ASC\" animation=\"scale-up\" name_color=\"#d6a461\" position_color=\"#211551\" about_color=\"#211551\" social_color=\"#211551\" employees=\"132, 300, 139, 136, 142, 145, 973\"][/vc_column][/vc_row][mk_page_section bg_color=\"#e1e1e1\" sidebar=\"sidebar-1\"][vc_column width=\"1/6\"][mk_fancy_title color=\"#1d1848\" size=\"25\" font_weight=\"bold\" margin_top=\"10\" margin_bottom=\"6\" font_family=\"none\"]Our Partners:[/mk_fancy_title][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/cmp.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/cmm.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/ctsm.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/eventsolutions.jpg\" align=\"center\" crop=\"false\"][/vc_column][vc_column width=\"1/6\"][mk_image src=\"https://strategic.events/wp-content/uploads/2015/10/meeting-news.jpg\" align=\"center\" crop=\"false\"][/vc_column][/mk_page_section]','Our Team (old save page)','','draft','closed','closed','','our-team-old-save-page','','','2017-12-11 18:18:45','2017-12-11 18:18:45','',0,'https://strategic.events/?page_id=1239',0,'page','',0),(1252,1,'2016-07-20 20:20:49','2016-07-20 20:20:49','','Michael Kuntz says, “Sanece is a \"get it done person\" great to work with on all aspects of projects.”','','inherit','open','closed','','michael_kuntz','','','2017-04-27 20:41:26','2017-04-27 20:41:26','',150,'https://strategic.events/wp-content/uploads/2015/10/Michael_Kuntz.jpg',0,'attachment','image/jpeg',0),(1253,1,'2016-07-20 20:21:52','2016-07-20 20:21:52','','Valerie Waterman, Partner, Answers Design Group says, “Sanece is an extraordinary mix of heart and mind. 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